- Steam is a digital distribution platform owned by Valve that sells games digitally while also building trust with customers over many years. - The logo is simple yet conveys that it is related to gaming and Valve. - YouTube allows anyone to freely upload and create original content for their channels and potentially earn money, represented through a simple yet curious logo. - Sony has become a ubiquitous brand producing all types of electronics that are affordable for most people. - Microsoft produces the dominant Windows operating system and other software like Office, representing reliability and affordability depending on income level. - Coca-Cola represents tradition and secrets kept over time that allow it to retain old flavor and satisfaction, as well as people

1. Logo design

2. Steam
• Steam is a digital distribution platform that sells games digitally to people.
• Recently they said that soon they would start to sell other programs and not just
games, it is owned by Valve a very customer friendly game developer that have spent
years building trust with there consumers.
• This company has made gaming less expensive for gamers but while not hurting the
gaming industry.
• The logo is simple yet effective and people with experienced knowledge in the gaming
industry would notice that Valve owns this company.
• Although people who have just stumbled upon this like I did a couple of years back
would be very intrigued and then inspect it closer .

3. • YouTube to me represents a new free form of media, free from censorship and
corporate control.
• It allows users to upload and create original content for there channels and possibly
make money from the adverts
• I like the logo because it is simple yet effective although it leaves a lot to think about
e.g. what is YouTube so at a glance it does nothing but cause people to be curious
about what it is.
• Overall to me it represents a new form of media that is uncontrolled original and
limitless in terms of its creativity and because it is free from corporate greed (for
now) it stays a user friendly environment .

4. • Recently as of the last few years SONY- the electronics company, has become
something that has a product in near enough every household on every
developed country it could be a console or a TV or a sound system.
• It represents good quality products that are affordable for the majority of the
population.
• If someone doesn’t know who SONY are I would be surprised.

5. • Microsoft is the worlds leading OS developer some would argue that they stole there
ideas from Apple.
• They produce the worlds leading series of Operating Systems know as Windows over
the years they have also created other programs like the Microsoft office bundle and
continued support for there customers by updating there OS.
• To me they represent reliable and (somewhat) affordable programs (depending on
your income).`

6. To me this represents tradition and time old secrets kept secret allowing it to keep
that time old flavour and sense of satisfaction from the product in question.
It represents the spirit of a collective, people having a good time together drinking
coke.