iTrain offers personalized workout sessions that can be downloaded on MP3 players or computers, providing easy access to fitness programs at a lower cost than regular training sessions. The workouts are tailored to different needs and can be accessed anywhere. iTrain aims to reach a large target audience through various workout programs and revenue sources, including yearly/monthly subscriptions, individual programs, and partnerships that generate most of the company's funds. Plans are in place to expand into areas like nutrition, fitness machines, clothing, coaching and social networks.