SlideShare a Scribd company logo
Dynamic	
  Search	
  Ads	
  Campaign	
  
for	
  Pegasus	
  Airlines
Dynamic	
  Search	
  Ads	
  Campaign	
  
for	
  Pegasus	
  Airlines
Results:
Published as Adwords Success Story by Google
www.google.com.tr/ads/stories/pegasus-havayollari.html
ü 30% more impression share
ü 75% increase in CTR
ü 45% more seat sales with 60% less CPA
in 6 weeks.
Dynamic	
  Search	
  Ads	
  Campaign	
  
for	
  Pegasus	
  Airlines
Nurullah Örmeci
Digital Marketing Manager,
Google Certified Partner
linkedin.com/in/nurullaho
about.me/nurullaho

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Dynamic Search Ads Case

  • 1. Dynamic  Search  Ads  Campaign   for  Pegasus  Airlines
  • 2. Dynamic  Search  Ads  Campaign   for  Pegasus  Airlines Results: Published as Adwords Success Story by Google www.google.com.tr/ads/stories/pegasus-havayollari.html ü 30% more impression share ü 75% increase in CTR ü 45% more seat sales with 60% less CPA in 6 weeks.
  • 3. Dynamic  Search  Ads  Campaign   for  Pegasus  Airlines Nurullah Örmeci Digital Marketing Manager, Google Certified Partner linkedin.com/in/nurullaho about.me/nurullaho