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Digital Winners 2014: Randi Ogrey, MBL

Editor's Notes

  1. Best Outstanding New Project: Niche can be platform, it can be the subject matter, but it can also be a new approach to a familiar staple. The winner of the Best Outstanding New Project was not a hard-hitting news medium or a new device, but actually a food site from VG (Verdens Gang) of Norway (which took home four awards in all). Godt.no (pictured above) went from a new launch to the biggest food site in Norway in 10 months, with 230,000 unique visitors a week and 3.5 million monthly page views.
  2. Dagbladet visualises IP addresses Data security has proved a rich seam for other news organisations too – as shown by Dagbladet, which set out to test the data security of an entire country by searching through Norway’s IP addresses. That’s a tough story to tell, and a lot of media would shy away from something that sounds too technical and too dry to present to a wider audience. What is outstanding about the Null CTRL project, seeing it win the Best Data Visualisation Project in the process, was the way it took big data and brought out the human touch (showing how to control the temperature in a private house, for example), as well as using clickable visualisations, video, and parallax layers to bring the whole project to life.“Big data” and “data visualisation” are buzz-words that are often bandied around but rarely put into practice so satisfyingly.
  3. With daily use of the Internet at 85% and mobile content at 49%, Norway is a highly developed media marked. 63% are using Facebook daily. The rapid development of content on several different platforms and consumption on different devices raise huge challenges for the research industry.