Dusty trails
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- The document outlines plans to start a rural tourism business in West Bengal, India offering packages that promote local culture and environment. - Key services include holiday packages, massages, handicraft sales, and promotional support for local artisans. - Goals are to become well-known in West Bengal and eventually expand operations and include catering services. - The business will be a partnership located in Bishnupur and aims to break even by selling 240 packages in its first year.
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- 1. Shivaji Saha Sumedha Biswas Somtapa Chatterjee Anubhab Mukherjee
- 2. Executive Summary • partner with rural communities to bring out inclusive destinations and experiences that keep the hosts, guests and mother earth smiling • packages offer variety of choices for the customers including holiday package sales for individuals and groups separately, massages and art-of-living packages etc. • also offer advertisement and promotional services for the sale of local art and handicrafts • work timings= 10am – 7pm ( Open 7 days a week)
- 3. Goals and Strategies • Short Term Goals: use our quality in service to become well known in and around West Bengal • Long Term Goals: expand the business to other locations and include catering • Strategy: work hard to have the best customer service operations in West Bengal and its surrounding areas, provide optimal value for money and encourage feedback for service
- 4. SWOT Analysis • STRENGTH: reasonable Prices, Wide variety of services to choose from, E.g.- All inclusive packages, different forms of tourist activities like village walks, bicycle tours, night tours, street food tours, trekking, special tours for Holi, Diwali, Durga Puja etc. • WEAKNESS: Start up costs for new business, no reputation, lack of development and proper sustainable actions for tourism marketing, lack of infrastructure, poor standard of living etc.
- 5. SWOT Analysis(contd…) • OPPORTUNITY: Government and private sector spending, entrepreneurial developments(start-ups), community based tourism, training large workforce to manage business. • THREATS: Government initiatives (E.g. 70lakh project opened in Santiniketan, Bankura district funded by the West Bengal Tourism department) private startups like Reality tours and travels, and various other OTAs.
- 7. Location • our headquarters will be situated at Bishnupur (or Vishnupur) a sub divisional town of Bankura district
- 8. Legal Structure • legal form of ownership will be partnership • all debts and liabilities of this business will be my responsibility • payment and record keeping of income taxes on the profits made • payment and record keeping of business licences, land use permit and building approvals ( if any ), licencing and inspection including lodging and food service
- 9. Market Strategy • participating in government events like affixation of stalls in government trade shows • distribution of coupons over various distribution channels like social media, newspapers, OTAs, for discount in our first few package bookings as Dusty Trail’s guests • fliers and special VIP invites to spread a positive WOM
- 10. Start-up Costs • Initial Costs incurred for setting up business: 1. cost of land and building: 20000(security) + 48000 (yearly rent) + Licensing and Legal Formalities - 7000 (Legal Certification) + 3000 (GST Registration) + 4000 (FSSAI Registration) = 82000 2. cost of plant and machinery - 100000 (core equipment) + 50000 (other office equipment)= 150000 =INR 232000/-
- 11. Summary of Financial Analysis • initial costs to be borne by all partners, divisible equally, i.e. 232000/4 = 58000 • office housing is to be rented as included in the fixed costs • further capital, if required, is to be brought in by members of partnership • our aim is to build up operations so that we may be able to purchase our own building for office operations
- 12. Break Even Analysis • Break Even Formula: Fixed Cost/ (Price of Product - Variable Cost per Unit) = 232000/(1000-34.17) = 240.20 • therefore we must sell 240 packages in a year to break even
- 13. Accounting and Legal Structure • book of accounts to be maintained on a daily basis, with the help of ZOHO Books or QuickBooks Pro • tax filing will be conducted through ClearTax software which makes Free GST/Service Tax registration which will fast track our registration via SPICe software, e-forms filing and digital signature facilities