1. NO NAME IC/ Passport No. ID No. Batch/ Semester
1 MUHAMMAD ASRAF BIN ZUKIFLI 960817016145 1140500943 SEMESTER 1
2 MUHAMMAD ADDINUL HANIFF BIN
MOHAMMAD YUSOFF
970112105227 1140500867 SEMESTER 1
3 MOHAMAD FITRI IQBAL BIN LITA 961102015725 1140500964 SEMESTER 1
4 MUHAMMAD HAIRI BIN ROSLI 960302145853 1140500865 SEMESTER 1
5 MUHAMMAD ASHMAN BIN MOHAMMAD
ROSLI
960328145675 1140500824 SEMESTER 1
NETHERLANDS MARITIME INSTITUTE OF TECHNOLOGY
GROUP PROJECT
COURSE: DIPLOMA IN SHIPPING MANAGEMENT /
MARITIME TRANSPORTATION MANGEMENT
SUBJECT CODE: MGT 2301
SUBJECT NAME: BUSSINES ENGLISH
LECTURER: MISS RAYCHEL

2. DUCATI SUPERBIKE

3. INTRODUCTION
 Ducati is made from Italy industry and the design are
create with the Italian style
 Well known as a superbike brand that create for
racing competitions, unmistakable design and have a
good skills for the racer
 The top model bike of Ducati is Superbike, Monster,
Street fighter, Hypermotard and Diavel
 Ducati have expand their brand over 60 nations with
the top model bike
(“Ducati History”, n.d.)

4. DUCATI HYPERMOTARD

5. (“Ducati Hypermotard”,
n.d.)

7. EFFECTIVENES OF THE ADVERTISEMENT
 The video tells about the advantages of the
superbike (“Thinkbox”, 2014)
 They list out the components that use by the
superbike (Nielsen, n.d.)
 The video is in high resolution
 The music background is suitable for the
advertisement
 The clear voice by the speakers
 The non effective reason is because of the pace
of the video

8. DUCATI 1199 PANIGALE

11. EFFECTIVENESS
 Effective design (“7 Key Criteria of a Great
Advertisement”,n.d.)
 The online video advertising is growing faster
than any other type of interactive marketing pace
(Nesamoney, 2008)
 Actionable scene (Poh, n.d.)
 Successful advertising reflects the company’s
character (“ 10 criteria for a successful ad”, n.d.)

12. INEFFECTIVENESS
 There is no explanation for the innovation of the
product (“ A bad advertisment”,2007)

13. DUCATI MONSTER 1200S

16. EFFECTIVENESS
 The web is viewed daily as more than 80% of
people uses the internet daily (Goldfarb A., 2010)
 The web have become an influential medium
(“Online ad Effectiveness”, n.d.)
 Internet users spend an average of 1 hour 15
minute online per day. ( Weissmen J., n.d.)

17. INEFFECTIVENESS
 Some users find online ads are annoying
(Thompson D., n.d.)

18. Ducati multistrada 1200

20. MAGAZINES

21. EFFECTIVENESS
 Provides opportunities to advertisers to reach
targeted audiences in a local market.
 You can focus your ad to fit your desired
demographic.
 Magazines advertising can be less expensive
than advertising in other media outlets.
 Magazines may be kept around for a month or
longer, which gives more exposure to your
product.

22. INEFFECTIVENESS
 A decline in readership of print media has
occurred as more people get their information
and advertising from online sources.

23. DUCATI MONSTER

24. BILLBOARDS ADVERTISEMENT
(“Ducati Ad”, n.d.)

25. EFFECTIVENESS
 Easily attract people.
 Photographic information (strong visual effect)
 Customized Placement
 The ineffectiveness of this ads is risk from
vandalism, weather conditions
There all are based
on (Buzzle, n.d.)

26. REFERENCE
 Advertising Effectiveness. (2008). Retrieved from
www.decisionanalyst.com:
http://www.decisionanalyst.com/publ_art/adeffectiveness.dai
 Buzzle. (n.d.). Retrieved from "www.buzzle.com":
http://www.buzzle.com/articles/advantages-and-disadvantages-of-
billboard-advertising.html
 Ducati History. (n.d.). Retrieved from www.ducati.com:
http://ducati.com/history/index.do
 Ducati Hypermotard HD Wallpaper. (n.d.). Retrieved from
www.google.com:
https://www.google.com.my/search?q=ducati+hypermotard+wallpaper&
espv=2&source=lnms&tbm=isch&sa=X&ei=6uXNU8WnD4u8ugS994GQ
Bw&ved=0CAYQ_AUoAQ&biw=1366&bih=681#facrc=_&imgdii=_&imgr
c=HrM1oXTEbgAw1M%253A%3BkJPRbAg_cEc4hM%3Bhttp%253A%
252F%252Ftutgen.com%252Fdow
 Nielsen. (n.d.). Retrieved from www.nielsen.com:
http://www.nielsen.com/us/en/solutions/advertising-effectiveness.html
 Thinkbox. (2014). Retrieved from www.thinkbox.tv:
http://www.thinkbox.tv/server/show/nav.1400