This slideshare is a competitive analysis for plumbers in the Dublin market. It details competitors and the top keywords a plumber in Dublin should use if they were building a PPC campaign.

1. Dublin Plumber
Online Market Analysis

2. Why do I need to show up on Google?
• 90% of people search online when looking for goods or a
service.
• If you don’t show up on google then you are ruling out
90% of the potential customers
• Most of your competitors have websites and stand a much
better chance of winning the business by being visible when
people are searching

3. Where is the safest place
to hide a dead body?
On page 2 of Google's search results!

4. What is Google Adwords?

5. • Measurable and flexible
• Faster than SEO
• More Engaging
• Allows you to control your advertising cost
• Helps you beat your competitors
The worlds most perfect advertisement

6. Adwords vs Organic
• Research has found that if you show up top of a google
search there is a 50% chance that the person will click on
your website, if you show organically and with an ad that
increases to a 90% chance
• Google organic changes, you may be top today...
But you may not be top tomorrow. Adwords allows you to
constantly be visible on Google's first page

7. Here are some of the most popular search terms
that you don’t show up for:
“plumbers dublin” – 720 searches in Dublin each month
“dublin plumber” – 480 searches in Dublin each month
“plumbers in dublin” – 210 searches in Dublin each month
“dublin plumbers” – 170 searches in Dublin each month
“plumber lucan” – 90 searches in Dublin each month
“plumber dublin 4” – 50 searches in Dublin each month
With those 6 keyword examples that is 1,720 potential
customers that you are losing every single month
because they can’t find you!

8. Where was the safest place to
hide a dead body?

9. Who appears on the first pages currently?
Plumber-dublin.ie
Plumberdublintoday.ie
Dublinplumbingservices.ie
Plumb-fix.ie
Pickapro.ie (Crowley heating &plumbing)
Petersrepairservice.net
Dublin-plumbers.ie

10. How many potential customers do you lose out on each month by not
having a website/not showing on google?
Nearly 7,000 potential customers
EVERY SINGLE MONTH

11. What are the exact search terms
people are searching for?

12. Search term Number of people searching per month Suggested bid
plumbers dublin 720 € 4.96
dublin plumber 480 € 5.01
drain cleaning 480 € 4.33
emergency plumber dublin 260 € 7.25
plumbers in dublin 210 € 5.37
emergency plumbers dublin 210 € 8.28
plumber dublin 15 170 € 3.34
dublin plumbers 170 € 4.81
dublin plumbing and gas 140 € 1.71
central heating 140 € 1.28
plumbers 140 € 3.16
plumber in dublin 90 € 3.87
drain doctor dublin 90 € 4.38
plumber swords 90 € 2.67
plumber lucan 90 € 2.65
24 hour plumber dublin 70 € 4.33
plumber dublin 8 70 € 3.94
central heating systems 70 -
emergency plumber 70 € 6.35
plumber dublin 7 50 € 4.11
plumber dublin 4 50 € 2.81
plumbing dublin 50 € 5.63
dublin plumbing services 50 € 3.81
dublin gas and plumbing 50 € 2.98
plumber dublin 2 40 € 5.86
plumbers dublin 15 40 € 3.92
registered plumbers dublin 40 € 1.80
plumbing services dublin 40 € 3.91

13. pimlico plumbers 40 -
plumber clondalkin 40 € 1.21
plumber tallaght 40 € 2.59
plumber dublin 9 30 -
plumber dublin 6 30 € 2.07
dublin plumbing 30 € 4.88
heating and plumbing 30 € 1.05
plumbing and heating 30 € 1.64
central heating problems 30 -
plumbing services 30 € 4.11
plumbers dundrum 30 -
plumbers south dublin 20 € 2.13
plumber dublin 3 20 € 5.88
plumber supplies dublin 20 -
plumber north dublin 20 € 1.50
plumber dublin 1 20 -
plumber dublin 12 20 € 5.42
plumber dublin 11 20 € 4.00
plumber dublin 18 20 € 1.97
dublin plumber service 20 € 2.17
the dublin plumber 20 -
plumbing contractors dublin 20 € 2.91
plumbing companies dublin 20 € 2.69
24 hour plumbing dublin 20 € 4.70
heating and plumbing dublin 20 € 2.65
plumbing repairs dublin 20 -
plumb heat dublin 20 € 2.83
drain services 20 € 5.72
heating and plumbing supplies 20 € 0.39
heating engineer 20 € 1.23

14. 24 hour plumber 20 € 3.90
plumbing contractors 20 -
plumber wanted 20 € 0.01
plumbers limerick 20 € 0.87
plumber balbriggan 20 € 1.56
plumber rathfarnham 20 € 1.21
plumber dalkey 20 -
plumbers dalkey 20 € 1.14
plumbers killiney 20 -
plumber blackrock dublin 10 -
recommended plumbers dublin 10 -
cheap plumber dublin 10 € 4.57
plumber dublin 24 10 € 4.70
plumber dublin 13 10 € 4.08
plumbers in dublin 15 10 € 5.45
plumbers dublin 2 10 -
plumbers merchants dublin 10 -
plumber in dublin 15 10 € 4.50
plumbers dublin 7 10 -
plumbers dublin 24 10 -
plumbing and heating dublin 10 € 1.21
plumbing in dublin 10 € 5.39
emergency plumbing dublin 10 € 1.50
plumbing courses dublin 10 € 0.82
plumbing & heating 10 -
heating & plumbing 10 -
plumbing heating 10 -
heating plumbing 10 -
plumbing and heating repairs 10 -
heating dublin 10 € 0.66

15. • If you could get 10% of those people
to become customers, how much
would it be worth to your business
each month?
• How about just 1%?

16. So what do you need to do now to win their business?
You need a well managed google adwords campaign so that:
• Potential customers can find you
• No money is wasted on bad keywords
• You don’t have to spend your time worrying how to figure
out the internet, you just have to answer the calls from all
the new clients that it will bring you

17. And who is going to bring all of these
customers to your business?