Dual CodingOr, what I learned from Mayer and Anderson
#FEResearchMeet @MikeTylerSport
WHAT IS IT? WHY DO IT? PRINCIPLES EXAMPLES
Dual Coding
LTM
VISUAL
STIMULUS
VERBAL
STIMULUS
VISUOSPATIAL
SKETCHPAD
WM
synchronous
processing
sequential
processing
representational
PHONOLOGICAL
LOOP
representational
representational
& referential
Paivio
Baddeley
Mayer & Anderson
? ?EPISODIC
BUFFER
integrates
LTM
WM
RETRIEVAL RETRIEVALRETRIEVAL
representational representational
representational
& referential
Paivio
Baddeley
Mayer & Anderson
CONTROL
DUAL CODED
Retention Mayer & Anderson (1992)
Mean number of ‘idea units’ (out of 10)
3.11
7.94
5.94
7.53
7.35
7.77
8.04
7.00
LTM
WM
RETRIEVAL RETRIEVALRETRIEVAL
representational representational
representational
& referential
&
PROBLEM SOLVING
(transfer, creativity)
Paivio
Baddeley
Mayer & Anderson
CONTROL
DUAL CODED
Problem Solving Mayer & Anderson (1992)
Mean number of creative solutions
3.17
3.94
4.41
4.06
4.76
4.24
5.06
7.71
WHAT IS IT? WHY DO IT? PRINCIPLES EXAMPLES
Dual Coding
Why dual code?
…on tests of creative problem solving, only
the group receiving concurrent presentation
of words and pictures performed better than
the group receiving no instruction.
Mayer & Anderson 1992, 448
“
WHAT IS IT? WHY DO IT? PRINCIPLES EXAMPLES
Dual Coding
Oliver Caviglioli’s Design Principles
Follow him on Twitter @OliCav
WHAT IS IT? WHY DO IT? PRINCIPLES EXAMPLES
Dual Coding
Visual produced by Oliver Caviglioli
@MikeTylerSport
Protein
Water
Electro
Manual
Poor Supply
Young
Old
Quality
Quantity
Good Supply
Factors affecting
the healing process
Cognition
Emotion
SkillAcquisition in Sport
WHAT IS PERCEPTION?
@MikeTylerSport
LTM
Comparison Recognition
Response Selection
(Decision Making)
STMDetection
(Selective Attention)
Sensory Store
Over to you
Design a slide to
represent a concept
or process.
Script a brief step-by-
step narration.
Teach the person
next to you!
References
R.E. Mayer & R.B. Anderson (1992) The Instructive Animation: Helping Students Build
Connections Between Words and Pictures in Multimedia Learning. Journal of
Educational Psychology 84 (4), 444-452
S.D. Sorden (2013) The Cognitive Theory of Multimedia Learning. The Handbook of
Educational Theories, pp.155-167
Dual CodingOr, what I learned from Mayer and Anderson
#FEResearchMeet @MikeTylerSport

Dual Coding

Editor's Notes

  • #4 Humans process information VISUALLY and VERBALLY VISUAL stimuli are processed by the visuospatial sketch pad, which processes synchronously VERBAL stimuli are processed by the auditory loop, which processes sequentially WHEN PAIRED organised (through double memory trace) & differentiated as it goes in to the LTM more accessible for retrieval
  • #5 Humans process information VISUALLY and VERBALLY VISUAL stimuli are processed by the visuospatial sketch pad, which processes synchronously VERBAL stimuli are processed by the auditory loop, which processes sequentially WHEN PAIRED organised (through double memory trace) & differentiated as it goes in to the LTM more accessible for retrieval
  • #7 Humans process information VISUALLY and VERBALLY VISUAL stimuli are processed by the visuospatial sketch pad, which processes synchronously VERBAL stimuli are processed by the auditory loop, which processes sequentially WHEN PAIRED organised (through double memory trace) & differentiated as it goes in to the LTM more accessible for retrieval
  • #10 Research by Mayer & Anderson shows that presenting information contiguously enhances students’ ability to problem solving using that information.
  • #13 Research by Mayer & Anderson shows that presenting information contiguously enhances students’ ability to problem solving using that information.