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EVERYBODY SLEEPS
~ 8 HOURS
x
65 YEARS
=
NEARLY 190 000
BUT THAT
IS NOT
THE WORST THAT
CAN HAPPEN
WHAT TO YOU
THINK
WHEN BEEING FACED
WITH
LONG DISTANCE TRAVEL?
LOOK AT THIS GUY
BEWARE OF A BEARDED STRANGER WHO
SLEEPS ON PEOPLE
AND HE THOUGHT DESK WORK
IS KILLING HIS SPINE…
ITS ALWAYS
BETTER WHEN
YOU DO IT WITH
SOMEBODY
DID YOU LIKE THAT PICTURE?
GOOD, THERE WILL BE MORE
BLUE OCEAN STRATEGY
Dreamlines
STRATEGY CANVAS
WizzAir EasyJet Ryanair CzechAirlines
British
Airways KLM
price 4 4 4 4 2 2
carry-on luggage 3 5 5 5 5 4
luggage 2 4 1 3 4 4
service 1 3 0 4 5 4
food and
baverage 1 1 1 4 5 3
loyalty program 1 2 0 3 4 5
booking 4 5 2 4 5 4
comfort 1 3 1 3 5 3
destinations 3 3 4 2 5 4
online check-in 4 5 2 5 5 4
Changes in
booking 1 3 1 3 5 3
A BLUE OCEAN STRATEGY CANVAS
0
5
10
15
20
25
30
KLM
British
Airways
CzechAirlines
DEAR WATSON,
THAT CANT BE
RIGHT.
WE MUST DO
SOMETHING
ABOUT IT
FIRST WE NEED THE SUNRISE
LOYALITY PROGRAM
WIDE VARIETY OF FOOD AND BEVERAGES
WE REDUCED THE PRICE
WE ELIMINATED
ONLINE
CHECK IN
AND WE CREATED
NEW EXPERIENCE
FOR YOU
EACH PERSON GETS INDIVIDUAL SUITE
UNIQUE MOBILE APP
SPECIAL OFFERS
DIRECT FLIGHTS ALL OVER THE
WORLD
Dreamlines
You will never want to go to bet with other airlines

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Dreamlines