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Justin	Miller	(jwmille)
Problem
Season-long	fantasy:
• Bad	draft
• Injuries	
• No	playoffs	=	no	interest
• Draft	players	to	form	a	
lineup	(one	game)
• Better	players	cost	more	
(salary	cap)
• Points	based	on	game	
stats
Solution	=	Daily	Fantasy!
Persona	- Jeff
• 34,	M
• Plays	fantasy	every	major	season	
(NFL,	NBA,	NHL,	MLB)
• Casual	bettor-enjoys	
entertainment
Financials
• Basically,	losses
Business	Model
• Entry	fees	and	large	jackpots
• Take	a	cut	(6%	- 15%)
• Ads	(ESPN)
Brief	History
Secret	Sauce
ü“Game	of	skill”
üWeek-to-week	format
What’s	Hot	– Legalized	Sports	Betting
• DraftKingsmobile	sports	book	app
• New	Jersey	– August	1st,	2018
Competition
• Identical	products
• Attempted	merger
• Wanted	to	reduce	regulatory/ad	costs
• Failed- FTC	(control	97%	of	market)
Prediction	- Success?
Not	DFS…but	sports	betting…
Oct	2018	in	NJ:	$5M	rev.
- 50%	of	statewide	s.b.	rev.
- 20%	of	DK’s	total	rev.
“the	casual	bettor	tends	to	stick	with	a	brand”
-DraftKingsCEO	Jason	Robbins
References
• https://sportsbook.draftkings.com/help/sports-betting/where-is-sports-betting-legal
• http://fortune.com/longform/sports-betting-battle/
• https://sportshandle.com/draftkings-ceo-robins-reveals-sports-betting-already-crushing-for-company-overall/
• https://www.investopedia.com/articles/investing/122415/how-fanduel-and-draftkings-work.asp
• http://fortune.com/2017/07/14/5-things-to-know-about-the-failed-fanduel-draftkings-merger/
• https://athlonsports.com/sites/athlonsports.com/files/styles/article_top_img/public/sports%20fan_0.png?itok=UzgZb-Bv
• https://www.forbes.com/sites/darrenheitner/2018/02/14/former-investment-darlings-draftkings-and-fanduel-are-struggling-to-
grow/#1fc0c393269e
• https://en.wikipedia.org/wiki/DraftKings
• http://soloway.pbworks.com/w/file/fetch/114861373/afujii_DraftKings.pdf
• https://www.axios.com/the-draftkings-fanduel-financials-1513303103-ba8cb66b-5d7a-42f9-88f1-56dfdf7bc4e7.html
• https://sportshandle.com/draftkings-ceo-robins-reveals-sports-betting-already-crushing-for-company-overall/
• https://calvinayre.com/2015/09/04/business/tiny-sliver-daily-fantasy-sports-players-earn-bulk-profits/

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DraftKings Presentation Justin Miller