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The document discusses a Pepto Bismol advertisement that will air during prime time shows on ABC, CBS, and AMC. The ad aims to target parents and families ages 18-35 by highlighting how Pepto Bismol helps with common stomach issues like indigestion, diarrhea, and nausea through a catchy jingle and dance that will get stuck in viewers' heads.
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Draft presentation big pink
- 1. Big Pink Tony Origer Manuel Velez Ofelia Palecek Keilvin Tran Mildred Sosa
- 2. Why the message was chosen • It helps upset stomach • It helps indigestion • It helps diarrhea • It helps Nausea
- 3. Overall theme of the message • Everyone has stomach problems • Everyone has Nausea • Everyone has Diarrhea • Pepto Bismol helps all of the above
- 4. Airing when & Where • Where o ABC; CBS; AMC • When o Modern family o Walking dead o Big bang theory o Prime time
- 5. Target market • Parents • Family’s • Ages 18-35
- 6. Why it will be successful • Catchy beat • Easily imitateable dance • Get stuck in ears • iconic