1. Names: Andres Felipe Pineda Valenzuela – Alejandro Ardila
Third Draft
VOICES OF KIDNAPPING CAMPAIGN
1. OBJETIVES:
- The overall objective was to investigate work of Herbin Hoyos and all
results obtained do an ad campaign that shows the importance of this radio
program in Colombia and specifically the hostages.
2. WHY?:
- He is a very brave person and he helps people and he had to live with the
worst side of Colombia, the kidnapping
3. In the second advance we talked about the life of Herbin Hoyos and what
his had to live in he kidnapping when he was driving the program radio in
caracol and what he did after his kidnapping, when he created the program
voices of the kidnapping
4. WHAT DO WE WANT TO DO
Make a campaign which shows the work and life of Herbin Hoyos based on
the good works he does with his program, “The Kidnapped Voices”.
5. HOW DO WE DO IT
Through a television commercial that lasts a maximum of 30 seconds.