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For more details on contextual apps visit: http://emberify.com/blog
Using the sensors in the mobile phone, developers can build enriched apps. The simple lifecycle of Sense, Understand and Adapt can be implemented in an app using simple APIs. What sets contextual apps apart from other mobile apps is their ability to figure out your needs and anticipate your interests. . Apps like Google Now, Tempo, Sherpa, Sunrise and Cortana use a contextual lifecycle to predict habits and interests. Using APIs to access the GPS, accelerometer, social networks, Gyroscope and other information from the device developers can easily create context aware.