Dove hair-ogilvy
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This document discusses Dove's 2005 relaunch campaign in Vietnam which focused on raising awareness of "hair hazard zones" like being outdoors, swimming, and hair styling that can dry and damage hair. The campaign placed warning signs about these hazards in public areas like parking lots, taxis, hair salons and cafes. It also featured interactive demos, a consultation booth, and "Hair Hazard Patrols" to sample products and distribute a self-diagnosis quiz to help consumers identify hair hazards.
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while lots of brands stick in the industrial age,
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changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
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Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
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Your Skill Boost Masterclass: Strategies for Effective Upskilling
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Dove hair-ogilvy
- 1. DOVE Jewel Relaunch 2005
- 2. Hair Hazard Zones Focus on key areas where Vietnamese women are prone to get dry or damaged hair – Outdoors under the sun – At sport while swimming – During styling (blow-drying or chemical treatment) Create warning signs around these hair hazard zones to raise awareness that hair is getting dry and damaged Sun and heat burn your hair Swimming pool water makes hair dry and weak Styling makes hair weak and brittle
- 3. At parking stops On taxis to catch people on motorbike At hair salons At cafes At public pools
- 4. Hair Hazards Merchandising at Modern Trade Hair hazard signs at the parking lot The “promise of something amazing inside” at the entrance Sun and blow dryer hazard interactive demos
- 5. Leading to the Dove Hair Rescue Zone Inside
- 6. Dove Consultation Booth at Modern Trade The Dove booth provided consumers with: – A personal diagnosis to determine their hair hazard rating based on lifestyle and habits – Consultation on hair care needs and the right Dove variant for them – Hair styling with proof of purchase
- 7. Hair Hazard Patrols We created Hair Hazard Patrols Groups of three women – With normal-looking hair that’s actually dry – With dry looking hair – With damaged, chemically treated looking hair Served as walking posters, with messages on uniforms (“Use Dove before it’s too late”)
- 8. Hair Hazard Patrols Sampled in areas where Hair Hazard Signs were posted Distributed a questionnaire to get consumers to do a self-diagnosis on their hair
- 9. Hair Hazards Quiz: A self-diagnosis enclosed in magazines, website and distributed at the booth and by the hair hazard patrol girls