The document outlines dos and don'ts for crisis management in public relations. It recommends having a crisis management plan in place beforehand, communicating frequently with stakeholders, responding promptly to mitigate effects, showing empathy, and reviewing the plan after. It advises against panicking, ignoring crises, withholding information, blaming others, and forgetting long-term effects. Effective crisis management also requires establishing communication teams, developing communication plans, being proactive, using social media, and monitoring media.

1. Do’s And Don’t In PR Crisis
Management
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2. Do’s of Crisis Management
o Have a crisis management plan in place before a crisis occurs.
o Communicate frequently and clearly with all stakeholders, including employees, customers,
and the media.
o Respond to the crisis promptly and take immediate action to mitigate its effects.
o Show empathy towards those affected by the crisis.
o Review the crisis management plan after the crisis is over and learn from the experience.

3. Don’ts of Crisis Management
o Don’t panic, stay calm and composed, and avoid making rash decisions.
o Don’t ignore the crisis, acknowledge the situation and take action immediately.
o Don’t withhold information, be transparent and share information with stakeholders.
o Don’t blame others, take responsibility for the crisis and avoid blaming controllable
factors.
o Don’t forget about the long-term; remember that the crisis may have long-term
effects, so plan accordingly.

4. Managing Crisis Communication
• Establish a crisis communication team and assign specific roles and
responsibilities.
• Develop a crisis communication plan that includes key messages,
communication channels, and communication protocols.
• Be proactive in your communication, anticipate questions and concerns, and
provide timely updates.
• Use social media effectively to disseminate information and respond to
concerns.
• Monitor media coverage and correct inaccuracies promptly.

5. Crisis Response
• Assess the situation and determine the extent
of the crisis.
• Activate the crisis management plan and
implement the appropriate response.
• Coordinate with external stakeholders,
including emergency responders and
regulatory agencies.
• Prioritize the safety and well-being of
employees, customers, and other stakeholders
or those effected by the crisis.
• Evaluate the response and adjust the plan as
necessary.

6. Crisis Recovery
• Develop a recovery plan that includes steps for restoring normal operations
and addressing the long-term effects of the crisis.
• Communicate the recovery plan to stakeholders and the plan to execute it.
• Monitor the recovery process and do tweaks to the plan as necessary.
• Provide support to those affected by the crisis as being human matters.
• Conduct a post-crisis review and identify lessons learned to improve future
crisis management.

7. In conclusion, effective crisis management in PR requires
preparation, communication, quick action, empathy, and
learning.
Avoid panicking, ignoring the crisis, withholding information,
blaming others, and forgetting about the long-term effects.
Follow the best practices for crisis communication, response,
and recovery to minimize the impact of the crisis and emerge
stronger.
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