The document discusses how people interact with websites. It notes that users typically scan pages rather than read them thoroughly, looking for the first reasonable option rather than the best one. It recommends designing pages for scanning by creating a clear visual hierarchy, grouping related elements visually, and minimizing unnecessary text and instructions. The document also stresses the importance of intuitive navigation that gives users a sense of where they are and how to find needed information with minimal effort.
The document contains advice from Jann Sabin on developing and discovering creative ideas. Some of the key points discussed include: having a map or plan but being open to detours and unexpected discoveries; getting started on an idea immediately rather than procrastinating; considering other perspectives even if they contradict your own; keeping creative teams small to allow for innovative solutions without dilution; and using unconventional or unexpected words to describe an idea in a way that can't be misunderstood. The document encourages active listening, front-loading your mind with information, trusting your instincts, and reframing problems in imaginative ways.
Is your website losing you customers? Suffolk Chamber of Commerce talk by Cra...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to the search engine and jumping to your competitor’s site. If your website is badly designed, poorly worded or just plain confusing, it could be losing you money.
This short seminar will help you to make your website work harder for your business. User experience expert, Barnie Mills from Crafted will explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design and content , the session will outline helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
Austin Phillips is working on a senior project about hand guns. He discusses two new facilitators for training, Danny Guerra and Charlie Brown. Danny has experience shooting competitively and growing up around guns, while Charlie has 21 years as a police officer and is on the Glock team. Austin describes his process of training others, covering how to hold the pistol, stand, and remaining challenges of price, time, and different learning abilities.
Earbuds are advertised that claim to never tangle by using a retractable spinning top and lock design that allows the user to choose the length and have the plug rest in a pocket size form. They see a big untapped market potential with no direct competitors currently offering a similar product design for wireless earbuds.
Robust Asset Allocation for Institutional InvestorsFrançois Oustry
Morocco's growing automobile sector is driving industrialization and helping GDP growth between 4.5-5% in 2015-2016. Ibn Khaldun discussed uncertainty and risks of hoarding grain hundreds of years before Adam Smith. Modern portfolio risk analysis uses robust optimization techniques like marginal risk decomposition and regularized value-at-risk to allocate assets while accounting for uncertainties in both data and models. Convexity plays a crucial role in ensuring stable optimal investment decisions.
The digital whiteboard activity aims to promote interaction and collaboration between students. Students will work together in small groups on the digital whiteboard to complete various tasks and assignments. The digital whiteboard allows students to share, edit, and save their work in real-time as they work collaboratively on projects.
The document contains advice from Jann Sabin on developing and discovering creative ideas. Some of the key points discussed include: having a map or plan but being open to detours and unexpected discoveries; getting started on an idea immediately rather than procrastinating; considering other perspectives even if they contradict your own; keeping creative teams small to allow for innovative solutions without dilution; and using unconventional or unexpected words to describe an idea in a way that can't be misunderstood. The document encourages active listening, front-loading your mind with information, trusting your instincts, and reframing problems in imaginative ways.
Is your website losing you customers? Suffolk Chamber of Commerce talk by Cra...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to the search engine and jumping to your competitor’s site. If your website is badly designed, poorly worded or just plain confusing, it could be losing you money.
This short seminar will help you to make your website work harder for your business. User experience expert, Barnie Mills from Crafted will explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design and content , the session will outline helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
Austin Phillips is working on a senior project about hand guns. He discusses two new facilitators for training, Danny Guerra and Charlie Brown. Danny has experience shooting competitively and growing up around guns, while Charlie has 21 years as a police officer and is on the Glock team. Austin describes his process of training others, covering how to hold the pistol, stand, and remaining challenges of price, time, and different learning abilities.
Earbuds are advertised that claim to never tangle by using a retractable spinning top and lock design that allows the user to choose the length and have the plug rest in a pocket size form. They see a big untapped market potential with no direct competitors currently offering a similar product design for wireless earbuds.
Robust Asset Allocation for Institutional InvestorsFrançois Oustry
Morocco's growing automobile sector is driving industrialization and helping GDP growth between 4.5-5% in 2015-2016. Ibn Khaldun discussed uncertainty and risks of hoarding grain hundreds of years before Adam Smith. Modern portfolio risk analysis uses robust optimization techniques like marginal risk decomposition and regularized value-at-risk to allocate assets while accounting for uncertainties in both data and models. Convexity plays a crucial role in ensuring stable optimal investment decisions.
The digital whiteboard activity aims to promote interaction and collaboration between students. Students will work together in small groups on the digital whiteboard to complete various tasks and assignments. The digital whiteboard allows students to share, edit, and save their work in real-time as they work collaboratively on projects.
The digital whiteboard activity aims to engage students in an interactive lesson. Teachers can use the digital whiteboard to display multimedia content and have students participate through touch or stylus input. Various tools on the whiteboard allow for collaboration as students and teachers work together on the shared digital space.
This document provides instructions for practicing shooting in different stances and how to correct shots by pulling the trigger and showing proper form. It also mentions finding a shooting range.
The document discusses the history and roles of military and police snipers. It notes that while their training differs, with military snipers undergoing more rigorous training, they perform similar roles requiring complex calculations under pressure. Snipers must consider various factors like wind resistance and bullet trajectory to make accurate shots from long distances. Their goal is to save lives, whether by eliminating threats in military conflicts or resolving dangerous police situations. Though their jobs involve risk, snipers provide a valuable service that also saves governments substantial resources compared to conventional warfare or policing methods.
This document discusses various promotion methods including advertising, public relations, sales promotion, and personal selling. It provides definitions and important considerations for each method. Advertising aims to change or reinforce consumer attitudes using mass media. Public relations builds beneficial relationships through tools like press releases, events, and materials. Sales promotion uses temporary incentives to attract customers and encourage purchases. Personal selling involves direct communication between a salesperson and customer to make a sale. The document also discusses using social media platforms to engage consumers and shape discussions through networking, information sharing, and creating a sense of exclusivity.
The document outlines Brian Turner's goals for the next 10 years from 2022 to 2032. It details that he will complete his bachelor's degree, expand his businesses and open a nutrition company, be certified in several fitness organizations, earn over $100k annually, own a house, achieve his bodybuilding goals, win championships, gain sponsorships, travel internationally including to Russia, and start a side business in video production.
This document discusses elements of cinematography including equipment, strategies, and editing used in video production. It provides examples of common video camera equipment like DSLR cameras and theatrical cameras. It also outlines lighting equipment and microphones. For strategies, it discusses techniques like close-ups, slow motion, and focus. It describes common editing techniques such as narration, filters, cutting angles, and splicing. The conclusion emphasizes that planning and techniques are what make videos appear different even if they use the same equipment.
The document discusses principles of web usability and design. It notes that users scan pages rather than read them, satisfice by choosing reasonable options rather than optimal ones, and muddle through rather than figuring out how everything works. It provides tips for design including using clear hierarchies, minimizing unnecessary words, and ensuring navigation is consistent and intuitive. Usability testing is recommended to catch problems and iteratively improve the design.
2017 06-test withintelligence-conversioneliteTim Stewart
Full deck from Conversion Elite 2017 with additional slides and further on slide notes added. Covers the concept of understanding where you are in the user relationship and which additional metrics to consider when planning tests as well as those which you are trying to optimise in an MVT or AB test
This document discusses finding happiness and pursuing one's passions. It encourages the reader to introspect and figure out what needs to be corrected or improved in their life. The author emphasizes that habits and passions are not synonyms, and that one should have only one true passion. Several potential passions are listed such as starting a business, traveling, or becoming an artist. The reader is encouraged to focus all their energy on their one true passion in order to achieve their dreams, and to not be afraid of failure along the way.
How to make a plan for getting the insights you need. A step-by-step workbook.
A downloadable version can be obtained here:
http://www.customercrossroads.com/PainlessInsight/PainlessInsight22F09.pdf
Why Grammar and Punctuation and Picky Layout Rules Matter in AdvertisingNoah Liberman
Does your brand have a real editorial style manual? Does your agency have a grammar cop? Do you know why hyphens matter to your bottom line? Do you think I'm crazy? Read this. Takes five minutes.
Meet "Pixel," the chatbot at the University of Nebraska– Lincoln Library. Artificial intelligence is enabling Pixel and other types of chatbots to be trained and developed to guide and support students navigating the dense library website and complex databases. See Pixel in action and discuss the future of reference services as libraries incorporate artificial intelligence tools. Speakers: DeeAnn Allison, Director, Professor, Computer Operations and Research Services, University of Nebraska-Lincoln and Lorna M Dawes, Lecturer. Learning Community Librarian, University of Nebraska.
This document provides criteria for evaluating the quality and reliability of a website. It includes questions about identifying the author and potential biases, assessing the accuracy and timeliness of the information, and determining whether the site is a trustworthy source. Answering "yes" to more of the questions suggests the website meets higher standards of credibility and is more suitable for research or fact-checking.
Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
The digital whiteboard activity aims to engage students in an interactive lesson. Teachers can use the digital whiteboard to display multimedia content and have students participate through touch or stylus input. Various tools on the whiteboard allow for collaboration as students and teachers work together on the shared digital space.
This document provides instructions for practicing shooting in different stances and how to correct shots by pulling the trigger and showing proper form. It also mentions finding a shooting range.
The document discusses the history and roles of military and police snipers. It notes that while their training differs, with military snipers undergoing more rigorous training, they perform similar roles requiring complex calculations under pressure. Snipers must consider various factors like wind resistance and bullet trajectory to make accurate shots from long distances. Their goal is to save lives, whether by eliminating threats in military conflicts or resolving dangerous police situations. Though their jobs involve risk, snipers provide a valuable service that also saves governments substantial resources compared to conventional warfare or policing methods.
This document discusses various promotion methods including advertising, public relations, sales promotion, and personal selling. It provides definitions and important considerations for each method. Advertising aims to change or reinforce consumer attitudes using mass media. Public relations builds beneficial relationships through tools like press releases, events, and materials. Sales promotion uses temporary incentives to attract customers and encourage purchases. Personal selling involves direct communication between a salesperson and customer to make a sale. The document also discusses using social media platforms to engage consumers and shape discussions through networking, information sharing, and creating a sense of exclusivity.
The document outlines Brian Turner's goals for the next 10 years from 2022 to 2032. It details that he will complete his bachelor's degree, expand his businesses and open a nutrition company, be certified in several fitness organizations, earn over $100k annually, own a house, achieve his bodybuilding goals, win championships, gain sponsorships, travel internationally including to Russia, and start a side business in video production.
This document discusses elements of cinematography including equipment, strategies, and editing used in video production. It provides examples of common video camera equipment like DSLR cameras and theatrical cameras. It also outlines lighting equipment and microphones. For strategies, it discusses techniques like close-ups, slow motion, and focus. It describes common editing techniques such as narration, filters, cutting angles, and splicing. The conclusion emphasizes that planning and techniques are what make videos appear different even if they use the same equipment.
The document discusses principles of web usability and design. It notes that users scan pages rather than read them, satisfice by choosing reasonable options rather than optimal ones, and muddle through rather than figuring out how everything works. It provides tips for design including using clear hierarchies, minimizing unnecessary words, and ensuring navigation is consistent and intuitive. Usability testing is recommended to catch problems and iteratively improve the design.
2017 06-test withintelligence-conversioneliteTim Stewart
Full deck from Conversion Elite 2017 with additional slides and further on slide notes added. Covers the concept of understanding where you are in the user relationship and which additional metrics to consider when planning tests as well as those which you are trying to optimise in an MVT or AB test
This document discusses finding happiness and pursuing one's passions. It encourages the reader to introspect and figure out what needs to be corrected or improved in their life. The author emphasizes that habits and passions are not synonyms, and that one should have only one true passion. Several potential passions are listed such as starting a business, traveling, or becoming an artist. The reader is encouraged to focus all their energy on their one true passion in order to achieve their dreams, and to not be afraid of failure along the way.
How to make a plan for getting the insights you need. A step-by-step workbook.
A downloadable version can be obtained here:
http://www.customercrossroads.com/PainlessInsight/PainlessInsight22F09.pdf
Why Grammar and Punctuation and Picky Layout Rules Matter in AdvertisingNoah Liberman
Does your brand have a real editorial style manual? Does your agency have a grammar cop? Do you know why hyphens matter to your bottom line? Do you think I'm crazy? Read this. Takes five minutes.
Meet "Pixel," the chatbot at the University of Nebraska– Lincoln Library. Artificial intelligence is enabling Pixel and other types of chatbots to be trained and developed to guide and support students navigating the dense library website and complex databases. See Pixel in action and discuss the future of reference services as libraries incorporate artificial intelligence tools. Speakers: DeeAnn Allison, Director, Professor, Computer Operations and Research Services, University of Nebraska-Lincoln and Lorna M Dawes, Lecturer. Learning Community Librarian, University of Nebraska.
This document provides criteria for evaluating the quality and reliability of a website. It includes questions about identifying the author and potential biases, assessing the accuracy and timeliness of the information, and determining whether the site is a trustworthy source. Answering "yes" to more of the questions suggests the website meets higher standards of credibility and is more suitable for research or fact-checking.
Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
3. Things that make us think
All kinds of things on a Web page can make
us stop and think unnecessarily.
For example: cute or clever names, marketing
induced names, company-specific
names, and unfamiliar technical names. (like
button names as Job! Is obvious than
Employment Opportunities)
4. Where am I?
Where should I begin?
Where did they put _________?
What are the most important things on this
page?
Why did they call it that ?
5.
6. Make things Obvious and Easy.
Make pages self- evident or at least
self-explanatory (appearance of things,
well-chosen names, layout of the page,
and the small amounts of carefully
crafted text should all work together to
create near-instantaneous recognition).
Web pages are going to be effective,
they have to work most of your magic at
a glance.
8. Scanning, satisficing, and muddling through
When we’re creating sites, we act as though
people are going to pore over each page.
What they actually do most of the time (if
we’re lucky) is glance at each new
page, scan some of the text, and click on
the first link that catches their interest or
vaguely resembles the thing they’re looking
for. There are usually large parts of the
page that they don’t even look at.
9. Read Here
Read Here
Read Here
Finally, click on a chosen link.
10. Look around feverishly for anything that
Is interesting and is clickable.
As soon as you find a halfway-decent
Match, click.
If it doesn’t pan out, click the back
Button and try again.
11. We don’t read pages. We scan them.
If the document is longer than a few
paragraphs, we’re likely to print it out
because it’s easier and faster to read on
paper than on a screen.
Why do we scan?
◦ We’re usually in a hurry.
◦ We know we don’t need to read everything
◦ We are good at it (we’ve been scanning news
papers, magazines etc all our lives.)
12. We don’t make optimal choices. We satisfice.
Most of the time we don’t choose the best
option. We choose the first reasonable
option.
13. We don’t figure out how things work. We
muddle through.
Why does this happen?
◦ It’s not important to us
◦ If we find something that works, we stick to it.
14. Designing pages for scanning.
There are five important things you can do to make sure they see – and understand –
as much of your site as possible: Create a clear visual hierarchy on each page
The more important something is, the more prominent it is.
◦ For instance more important headings are either larger, bolder, in a
distinctive color, set off by more white space, or some combination of the
above.
15. Things that are related logically are also related visually.
You can show that things are similar by grouping them
together under a heading, displaying them in a similar is
usual style, or putting them all in a clearly defined area.
Things are “nested” visually to show what’s part of what.
For instance, a section heading (“Computer Books”) would
appear above the title of a particular book, visually
encompassing the whole content area of the page, because
the book is part of the section.
17. Take advantage of conventions
◦ Every publishing medium
develops conventions and
continues to refine them and
develop new ones over time.
The Web already has a lot of
them, mostly derived from
newspaper and magazine
conventions, and new ones will
continue to appear.
18. Dividing the page into
clearly defined areas is
important because it
allows users to decide
quickly which areas of
the page to focus on
and which areas they
can safely ignore.
20. Minimize noise
Colors like red and black together
Spacing between links
21. Why users like mindless choices?
Users don’t mind a lots of clicks as long as each click
is painless and they have continued confidence
that they’re on the right track. I think the rule of
thumb might be something like “ three
mindless, unambiguous clicks equal one click that
requires thought.”
22. The art of not writing for the web.
◦ E. B. White’s seventeenth rule in “The Elements of
Style” Omit Needless words. Vigorous writing is
concise. A sentence should contain no
unnecessary words, a paragraph no unnecessary
sentences, for the same reason that a drawing
should have no unnecessary lines and a machine
no unnecessary parts.
23. Getting rid of all those words that no one is
going to read has several beneficial effects:
◦ It reduces the noise of the page
◦ It makes the useful content more prominent.
◦ It makes the pages shorter, allowing users to see
more of each page at a glance without scrolling.
24. Specially 2 kinds of writing 1. Happy talk and
2. instructions.
Happy talk must die.
A lot of Happy talk is the kind of self-
congratulatory promotional writing that you find in
badly written brochures. Unlike good promotional
copy, it conveys no useful information, and if
focuses on saying how great we are, as opposed to
delineating what makes us great.
Instructions must die.
The other source of needless words is instructions.
Your objective should always be to eliminate
instructions entirely by making everything self-
explanatory, or as close to it as possible. When
instructions are necessary, cut them back to bare
minimum.
26. Enter Site
Feel like
Yes browsing
Click on a section
No
Click on a
subsection
Think you’re in Yes
The right section?
Look for
whatever it is
Find It?
No
Yes
Not Yet
Thoroughly
Frustrated? Leave
Happy
27. Enter Site
Feel like
browsing No
Find a
search box
Type your query
No
Credible results?
Device a
Yes Better query
Scan results for Not Yet
likely matches
Check the out
Had Enough?
Leave Yes Find it? No
Happy
Leave Unhappy
28. Enter Site
Feel like
Yes browsing No
Click on a section Find a
search box
No
Click on a Type your query
subsection
Think you’re in Yes
The right section?
Look for
No
Credible results?
whatever it is
Device a
Yes Better query
Find It?
No Scan results for Not Yet
Yes likely matches
Not Yet Almost
Check the out
Thoroughly Had Enough?
Frustrated? Leave Yes Find it? No
Happy
Yes Leave Unhappy
29. No sense of scale (no, of pages in the site)
Its hard to know whether you’ve seen
everything of interest in a site, which means
it’s hard to know when to stop looking. This
is one reason why it’s useful for links that
we’ve already clicked onto display in a
different color. It gives us some sense of
how much ground we’ve covered.
No sense of direction.
There is no up and down in hierarchy – to a
more general or more specific level.
30.
31. It gives us something to hold on to.
It tells us what’s here.
It tells us how to use the site.
It gives us confidence in the people who build
it.
32. Conventions specify the appearance and location of the navigation elements so we know
what to look for and where to look when we need them.
Putting them in a standard place lets us locate them quickly, with a minimum of effort;
standardizing their appearance makes it easy to distinguish them from everything else.
Navigation conventions for the web have emerged quickly, mostly adapted from existing
print conventions. They will continue to evolve, but for the moment these are the basic
element.
Site ID
Sections
Subsection
Utilities
You are here
Page name
Local navigation
33. Don’t look now, but I think it’s following us.
Just having the navigation appear in the same place on every
page with a consistent look gives you instant confirmation
that you’re still in the same site.
Navigation should include the five elements you most need to
have on hand at all times;
Site ID
A way home
A way search
Utilities
Sections
34. Did I say every page?
I lied. There are two exceptions to the "follow
me everywhere" rule:
The home page
Forms
36. Primary navigation- are the links to the
main sections of the site.
37. Utilities are the links to important
elements of the site that aren't really part
of the content hierarchy(like help, sitemap
etc).
38. Having a Home button in sight at all times
offers reassurance that no matters how lost I
may get, I can always start over. Site ID doubles
as button that can take you to Home page.
39. Given the potential power of searching and the
number of people who prefer searching to
browsing, unless a site is very small and very
well organized, every page should have either a
search box or a link to search page.
Large percentage of users their first official act
when they reach a new site will be to scan the
page for search option.
40. Level 1 XYZ Home
Level 2 Product Support Help
Level 3
Hardware Software Support Live FAQs Contact
database Support Info
41. There are 4 things you need to know about
page names:
Every page needs a name
Name needs to be in right place
The name needs to be prominent
Name needs to match what I clicked
42. They need to stand out(example
highlight sub-section link)
43. Put them at the top
Use>between levels
Use tiny type
Use the words "you are here"
Boldface the last item.
Don't use them instead of page name
44. They are self evident
They are hard to miss
They are slick
They suggest a physical space
45. What site is this? (Site ID)
What page am I on? (Page name)
What are the major sections of the page?
(Sections)
What are my options at this level? (Local
navigation)
Where am I in the scheme of things? ("you are
here" indicators)
How can I search?
46. Think about all the things the Home page has to accommodate:
Site identity and mission.
Site hierarchy
Search
Timely content
Deals
Short-cuts
Registration
Show me what I'm looking for
...and what I'm not looking for
Show me where to start
Establish credibility and trust
47. Everybody wants a piece of it.
Too many cooks
One size fits all
48. The Tagline
the welcome blurb
Use as much as space necessary
...but don't use any more space than
necessary
Don't use a mission statement as a welcome
blurb
It's one of the most important things to test.
49. Section descriptions.
Different orientation
Everywhere else
50. You have to seek them out
They are hard to scan
51. Putting a banner ad on the Home page if you
don’t have to.
Promoting everything
Letting deals drive Home page design. (Cross
Promotion)
Getting ready for user data.
52. why most web design team arguments about usability are a
waste of time, and avoid them.
53. In a Focus group, a small group of people(usually 5 to 8) sit
around a table and react to ideas and design that are shown
to them. It's a group process, and much of its value comes
from participants reacting to each other's opinion. Focus
groups are good for quickly getting a sampling of user's
opinions and feelings about things.
In a Usability test, one user at a time is shown something
(whether it's a Web site, a prototype of a site, or some
sketches of individual pages) and asked to either (a) figure
out what it is, or (b) try to do a typical task.
54. If you want a great site, you've got to test.
Testing is an iterative process
Nothing beats a live audience reaction
55. Where do you test?
Who should do the testing?
Who should observe?
56. What to do if you're the facilitator
Try the test yourself first and then give it to other participants
Protect the participants
Try to see the thought balloons forming over their heads.
Don't give them hints about what to do
Keep your instructions simple
Probe, probe, probe
Don't be afraid to improve
Don't be disappointed if a user turns out to be inexperienced
Make some notes after each session
57. What to do if you're observing
Do they get it?
Can they find their way around?
Don't panic
Be quiet
Pay more attention to actions and explanations than opinions
Reporting what you saw.