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Disclaimer: This presentation is intended to be general information. Nothing in the
presentation constitutes legal advice. Please consult with an attorney before making
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Don’t Risk it All!
TEN TIPS
FOR MAXIMIZING BUSINESS VALUE
MARCH 2, 2016!
Mary Juetten
Founder & CEO Traklight
@traklight
@maryjuetten
Forbes, ABA LegalTech
Contributor
30 years business experience
J.D., CPA, CA
MSNBC, AZ PBS, SXSW V2V,
LAUNCH Speaker
SUCCESS Magazine Start
Small, Win Big 2013 winner
IS YOUR BIZ AT RISK?
GET LEGAL
GET PEOPLE
GET OFFERING
NOT GET SUED
SELL OR RETIRE
Competing Daily Tasks
GET LEGAL
#1 – ENTITY & EIN
#2 – BOOKS
RECORDS
INSURANCE
GET PEOPLE
#3 – AGREEMENTS
#4 – EMPLOYEE v.
CONTRACTOR
#3 - Co-Founders &
Team
Handshakes =
Headaches
Napkin Agreements
too
GROW
#5 – NAMES
#6 – OUTSIDE
CREATORS
#7 – INNOVATION
CAPTURE
Homepage
Domain = TM
IP Misconception
!
!
If I pay for it, I own
it.
IP Misconception
#7 - Capturing & Retaining
Innovation is Hard
Trade Secrets = Value
Careful re BYOD
Image courtesy: Beverley Goodwin!
NOT GET SUED
#8 – OTHERS’ WORK
#9 – SOCIAL MEDIA
You can copy
anything
without the © symbol
IP Misconception
#9 - Careful
re Social
Media &
Celebrities
Trade secrets are
easy
to protect
IP Misconception
SELL OR RETIRE
#10 – CANNOT SELL
WHAT YOU DO NOT
OWN
BONUS TAKEAWAYS
•  Who are you?
•  Employee of another
company?
•  Personal vs Company?
•  Outside the US?
READ
contracts,
licenses,
and
permission
to use
IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Misconception
Q&A
NEXT STEPS
CHECKLIST
BLOG – Traklight.com
HBO’s SILICON VALLEY
SCHOOLS STARTUPS
EBOOK – Traklight Resource
SLIDESHARE/TRAKLIGHT
@maryjuetten @traklight

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Don't Risk it All: Ten Tips for Maximizing Business Value