SlideShare a Scribd company logo
an INSIGHT
on the EVALUATION of
CAR INTERIORS
Pelin ATASOY
Domus Academy
Introduction to Car Design Summer Course
Creating Value for User Experience
....by Design
26/7/2010 2An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
User Research – why we do it?
Automotive industry:
Competitive market  Added value
 Multi-disciplinary design team
 Long project development process
 Long product lifecycle
Understand the user...
Requirements, dreams,
wants & needs
Create
design value
26/7/2010 3An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
User Research – why we do it?
Researcher’s role:
implicit  explicit
 Lead the influence of the designer
 Define and clarify the design problem
 Give focus points to the designer
 Help the designer to understand and
emphatise with the user
26/7/2010 4An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
Understanding Users
“Car” means different things to different users;
or to the same user in different stages of
use...
 A means of transportation
 Vehicle for carriage
 Shield
 Comfort zone
 Status and personality
26/7/2010 5An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
Understanding Users
A taxi is...
...for the passenger;
 A car with a driver which you hire when you need
 A means of comfortable and fast transportation
...for the taxi driver...
 His workplace
 An instrument which he maintains so attentively to
earn money
 His personal space where he spends his whole day...
 An essential belonging
26/7/2010 6An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
Perception
Cognition
Evaluation
Previous
Experienc
es
Understanding Users
...for Automotive Interior Design
How can we build an analytical approach to
analyse user expectations and transform them
into design requirements?
User Experience Design Requirements
Pleasant
Boring Safe
STRONG
Comfortable
Dimensions
Color
Texture
Volume
Visual details
Basic/additional features
Designer
26/7/2010 7An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
Quality of User Experience
User’s Product Evaluation Process
Perception
Cognition
Evaluation
Previous
Experiences
Evaluation Criterion
Other Evaluation Criteria
. . .
User Requirements
26/7/2010 8An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
User Experience Quality
Types of user inspections:
Cognitive: you know what you need to look based on the
overall image of the product
eg. reachability of the controls,
safety systems in the car
Sensual: It feels like...
eg. Grip of the steering wheel that gives a
feeling of power
Color that makes you feel spacious
Sound on the door tat makes you think the
vehicle is safe
Perception
Cognition
Evaluation
26/7/2010 9An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
Experience Quality Structure
Pleasant
Boring Safe
STRONG
Comfortable
Product
systems
Product Components/
Parts Experience Qualities
26/7/2010 10An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
Experience Quality Outcomes
Color use Roominess Easy to Clean
Height of the seat Visibility Safety
Materials High Quality Easy to Repair/Replace
Tresholds & Tensions
IDEAL EQUILIBRIUM
=
SATISFACTORY PRODUCT
26/7/2010 11An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
Methodological Approach
Interviews
Keywords and criteria
Scale Development
Define & Classify How Car Interior Parts Relate to
Experience Qualities
Define the Design Specifications Regarding the
Evaluation Concepts
26/7/2010 12An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
26/7/2010 13An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
26/7/2010 14An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
CONTEXT
26/7/2010 15An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
TAXI VEHICLE
26/7/2010 16An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
FACILITIES FOR THE
PASSENGER
26/7/2010 17An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
FACILITIES FOR THE PASSENGER
26/7/2010 18An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
INFORMATION FOR THE PASSENGER
26/7/2010 19An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
26/7/2010 20An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
DASHBOARD
AND DISPLAYS
26/7/2010 21An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
DOCUMENTS/LICENSES
26/7/2010 22An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
CENTER CONSOLE USE

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Domus academy an insight on the evaluation of car interiors

  • 1. an INSIGHT on the EVALUATION of CAR INTERIORS Pelin ATASOY Domus Academy Introduction to Car Design Summer Course
  • 2. Creating Value for User Experience ....by Design 26/7/2010 2An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 3. User Research – why we do it? Automotive industry: Competitive market  Added value  Multi-disciplinary design team  Long project development process  Long product lifecycle Understand the user... Requirements, dreams, wants & needs Create design value 26/7/2010 3An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 4. User Research – why we do it? Researcher’s role: implicit  explicit  Lead the influence of the designer  Define and clarify the design problem  Give focus points to the designer  Help the designer to understand and emphatise with the user 26/7/2010 4An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 5. Understanding Users “Car” means different things to different users; or to the same user in different stages of use...  A means of transportation  Vehicle for carriage  Shield  Comfort zone  Status and personality 26/7/2010 5An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 6. Understanding Users A taxi is... ...for the passenger;  A car with a driver which you hire when you need  A means of comfortable and fast transportation ...for the taxi driver...  His workplace  An instrument which he maintains so attentively to earn money  His personal space where he spends his whole day...  An essential belonging 26/7/2010 6An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 7. Perception Cognition Evaluation Previous Experienc es Understanding Users ...for Automotive Interior Design How can we build an analytical approach to analyse user expectations and transform them into design requirements? User Experience Design Requirements Pleasant Boring Safe STRONG Comfortable Dimensions Color Texture Volume Visual details Basic/additional features Designer 26/7/2010 7An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 8. Quality of User Experience User’s Product Evaluation Process Perception Cognition Evaluation Previous Experiences Evaluation Criterion Other Evaluation Criteria . . . User Requirements 26/7/2010 8An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 9. User Experience Quality Types of user inspections: Cognitive: you know what you need to look based on the overall image of the product eg. reachability of the controls, safety systems in the car Sensual: It feels like... eg. Grip of the steering wheel that gives a feeling of power Color that makes you feel spacious Sound on the door tat makes you think the vehicle is safe Perception Cognition Evaluation 26/7/2010 9An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 10. Experience Quality Structure Pleasant Boring Safe STRONG Comfortable Product systems Product Components/ Parts Experience Qualities 26/7/2010 10An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 11. Experience Quality Outcomes Color use Roominess Easy to Clean Height of the seat Visibility Safety Materials High Quality Easy to Repair/Replace Tresholds & Tensions IDEAL EQUILIBRIUM = SATISFACTORY PRODUCT 26/7/2010 11An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 12. Methodological Approach Interviews Keywords and criteria Scale Development Define & Classify How Car Interior Parts Relate to Experience Qualities Define the Design Specifications Regarding the Evaluation Concepts 26/7/2010 12An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 13. 26/7/2010 13An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 14. 26/7/2010 14An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy CONTEXT
  • 15. 26/7/2010 15An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy TAXI VEHICLE
  • 16. 26/7/2010 16An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy FACILITIES FOR THE PASSENGER
  • 17. 26/7/2010 17An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy FACILITIES FOR THE PASSENGER
  • 18. 26/7/2010 18An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy INFORMATION FOR THE PASSENGER
  • 19. 26/7/2010 19An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  • 20. 26/7/2010 20An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy DASHBOARD AND DISPLAYS
  • 21. 26/7/2010 21An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy DOCUMENTS/LICENSES
  • 22. 26/7/2010 22An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy CENTER CONSOLE USE