35. The issue with approaching our work using consumer product design models is that they mostly
focused on persuasion and sustaining engagement. When you design for expert users, the focus
is on enabling and empowering them.
Sometimes that means they end up using
the product less because it’s more
efficient.
- Daniel Yang, Director of Design at Mark43
www.twitter.com
37. This is why problems are hard, because
they are complex and involve a lot of
people - leverage the collective, involve
as much as you can.
- Umesh Pandya, Co-Founder of Wayfindr
49. Sum-up slide:
1. Seeing what sticks is not Design.
2. We need to dare doing hard things.
3. Look further than just page
impressions to evaluate Design.
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50. You can do really
hard things!
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Thomas Kueber
@mryash