This document summarizes an outdoor advertising presentation given in Lagos, Nigeria on global trends, legislation, and marketing strategy in the outdoor advertising industry. It discusses the growth of digital billboards worldwide and regulations governing outdoor advertising in various cities like Dubai, Toronto, and Lagos. The presentation emphasizes the importance of defining customers, understanding buying patterns, building relationships, and having an effective pricing strategy for outdoor media companies.
a presentation about eBay from the Book : Principles of Marketing ( 2005), Kotler P., Wong V., Saunders J., Armstrong G., 4th European Edition. This presentation answers the questions that this book gives and also gives a case overview before answering.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
This document outlines a digital marketing strategy presentation for KONE. The presentation includes:
1. An introduction of the team members and company profile of KONE, an innovative elevator and escalator solutions company.
2. An analysis of KONE's external and internal environment, including competitors like Otis, Schindler, and ThyssenKrupp.
3. Recommendations for KONE's digital marketing strategy, including using live chat, forums, forms, QR codes, and virtual reality to engage customers and build their brand.
The presentation considers different strategic marketing choices for KONE and concludes by asking if there are any questions.
The Contactless Donations Solution for Charities: The Technology PerspectiveCreditcall
This presentation was given by Robert Fox (Creditcall's Senior Sales Manager for UK and Europe) at the Contactless Britannia Charity Roundtable event in London on July 6, 2016.
Apparel & Textile Sourcing Evolution - Trends in The USA + China Market Jason Prescott
The evolution of the apparel and textile market continues to go through major transformations. This presentation was given to the council members of the China Chamber Of Commerce For Import and Exports of Textiles and Apparel June 20th 2017 in Qingdao. Jason Prescott - CEO of JP Communications INC ( TopTenWholesale.com - Manufacturer.com - Apparel Textile Sourcing Canada Trade Show ) was the presenter.
Kaizor Innovation is a strategic innovation consultancy that has conducted user research in China for over 16 years. They have insights from research in homes and offices across 1st, 2nd, and 3rd tier cities in China. The document discusses leveraging Hong Kong's strengths such as its stable business environment and rule of law to scale innovative companies into mainland China's massive market of over 1.3 billion people. It provides examples of how even small cities like Israel and Finland have produced globally successful tech companies, suggesting Hong Kong could do the same.
Presentation slides from CCI's Malaga Business Workshop, Top strategies for growth in 2015.
Gain insight into a range of practical and easy to implement growth and turnaround strategies which will help you continue to build your business and thrive in turbulent times.
These slides provide practical advice and insights into the following key areas:
- Critical market insights for the Malaga area and WA manufacturing sector.
- Growth opportunities that you can implement and exploit right now.
- Advice on cash flow management and business turn around.
For more information please visit our website www.cciwa.com
This document summarizes an outdoor advertising presentation given in Lagos, Nigeria on global trends, legislation, and marketing strategy in the outdoor advertising industry. It discusses the growth of digital billboards worldwide and regulations governing outdoor advertising in various cities like Dubai, Toronto, and Lagos. The presentation emphasizes the importance of defining customers, understanding buying patterns, building relationships, and having an effective pricing strategy for outdoor media companies.
a presentation about eBay from the Book : Principles of Marketing ( 2005), Kotler P., Wong V., Saunders J., Armstrong G., 4th European Edition. This presentation answers the questions that this book gives and also gives a case overview before answering.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
This document outlines a digital marketing strategy presentation for KONE. The presentation includes:
1. An introduction of the team members and company profile of KONE, an innovative elevator and escalator solutions company.
2. An analysis of KONE's external and internal environment, including competitors like Otis, Schindler, and ThyssenKrupp.
3. Recommendations for KONE's digital marketing strategy, including using live chat, forums, forms, QR codes, and virtual reality to engage customers and build their brand.
The presentation considers different strategic marketing choices for KONE and concludes by asking if there are any questions.
The Contactless Donations Solution for Charities: The Technology PerspectiveCreditcall
This presentation was given by Robert Fox (Creditcall's Senior Sales Manager for UK and Europe) at the Contactless Britannia Charity Roundtable event in London on July 6, 2016.
Apparel & Textile Sourcing Evolution - Trends in The USA + China Market Jason Prescott
The evolution of the apparel and textile market continues to go through major transformations. This presentation was given to the council members of the China Chamber Of Commerce For Import and Exports of Textiles and Apparel June 20th 2017 in Qingdao. Jason Prescott - CEO of JP Communications INC ( TopTenWholesale.com - Manufacturer.com - Apparel Textile Sourcing Canada Trade Show ) was the presenter.
Kaizor Innovation is a strategic innovation consultancy that has conducted user research in China for over 16 years. They have insights from research in homes and offices across 1st, 2nd, and 3rd tier cities in China. The document discusses leveraging Hong Kong's strengths such as its stable business environment and rule of law to scale innovative companies into mainland China's massive market of over 1.3 billion people. It provides examples of how even small cities like Israel and Finland have produced globally successful tech companies, suggesting Hong Kong could do the same.
Presentation slides from CCI's Malaga Business Workshop, Top strategies for growth in 2015.
Gain insight into a range of practical and easy to implement growth and turnaround strategies which will help you continue to build your business and thrive in turbulent times.
These slides provide practical advice and insights into the following key areas:
- Critical market insights for the Malaga area and WA manufacturing sector.
- Growth opportunities that you can implement and exploit right now.
- Advice on cash flow management and business turn around.
For more information please visit our website www.cciwa.com
How to Leverage Marketplaces to Drive Domestic & Global ExpansionChannelAdvisor
During this session Simon Clarkson, ChannelAdvisor’s Managing Director, Australia, will speak about how to unleash your e-commerce potential and leverage Marketplaces for global growth. During this session you will learn:
– Marketplaces: How to drive growth through local Marketplaces like Amazon, Catch & eBay.
– Cross-Border Trade: How the Australian e-commerce industry can take advantage of cross-border trading, and how to launch and prepare for this opportunity via Marketplaces.
The document discusses opportunities and challenges for online retail in Africa. It notes that offline presence is important before going online and finding the right price points for target markets. Several case studies show that persistence, localization, and finding solutions to consumer discomforts like payment methods can lead to success. Risks include legal issues, delays, competition and infrastructure problems, but opportunities exist in providing simplified platforms and add-on services for retailers and brands.
Business & IP Centre - Introduction to Business Information Jan 2022SeemaRampersad1
In this free workshop we introduce the British Library's Business & IP Centre, and provide a practical introduction to essential sources of business information, events and activities. We explain how they can be used to meet the needs of your business, and help you achieve success.
About the BIPC:
Our Centre offers access to a comprehensive collection of business and intellectual property information sources, as well as practical workshops, one-to-one advice sessions and inspiring talks which can help you make informed decisions about the development of your business ideas.
We have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free in the centre and get your business ahead of the competition.
By taking part in this webinar you have been automatically enrolled on Innovating for Growth Start-ups. An ERDF funded British Library programme to help get your business off the ground. I4G Start-ups consists of 12 hours of support spread over 6 webinars that you can choose from: Introduction to IP, Patents and Patents Searching, Copyright for Business, Why I need a Trade Mark and how to search for one, Market Research and Value Proposition Design, Get Started I and Get Started II.
Once you have completed all of these webinars and filled out the feedback form, we will send you a certificate of completion.
Presented by Seema Rampersad
She is currently Senior Researcher and Service Manager at the Business & IP Centre. Seema has worked with a diverse range of businesses from all sectors, especially helping those who are at a start-up and growth levels.
This document provides an agenda and overview for a workshop on doing business in China held in March 2014 in Inverness and Edinburgh. The agenda includes sessions on China's market overview, sector opportunities, routes to market, case studies, and one-on-one consultations with advisers. The document also includes background on key Chinese economic and political trends, opportunities in sectors like food and drink, energy, life sciences, and challenges of the Chinese market. Scottish Development International's support for companies in China is outlined, including offices in Beijing, Shanghai, and planned trade
1) This document discusses opportunities for eCommerce in China, highlighting China's large and growing middle class, population, and internet usage as drivers of growth.
2) It notes that China's B2C eCommerce sales are set to total $2 trillion USD this year and that factors like increased consumer purchasing power and government policy changes are fueling growth of China's booming eCommerce market.
3) The document promotes Australia Post's cross-border solutions for helping Australian businesses succeed in China's eCommerce market by accessing customers, overcoming barriers, and using distribution channels like marketplaces.
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
The panel discussed emerging trends in retail channels and marketing. Key topics included:
1) Using multiple channels like TV, online, and mobile to provide a seamless shopping experience for customers.
2) The role of online marketplaces in boosting retail by providing sellers a platform to reach customers while not competing directly with retailers.
3) How retailers in the UK are adapting to competition from online players like Amazon by focusing on their strengths like in-store experience through services like click and collect.
4) The importance of data analytics and creating a personalized shopping experience for customers to build loyalty and trust.
The Truth about Crowdfunding | Capital Advantage 2015CrowdfundSuite
Primer on Crowdfunding, How to Succeed, Myths and Truths for Entrepreneurs, Investors and Stakeholders. Crowdfunding will be a $35B sector in 2015 globally. Presentation from Capital Advantage 2015 event in Vancouver.
How to Optimise Your Website for International UsersWhatUsersDo
This document summarizes a webinar presented by Barend Faber of WhatUsersDo on optimizing websites for international users. It discusses how user experience testing can help companies improve their performance in overseas markets by identifying cultural factors that impact conversion rates. Case studies describe how testing uncovered issues like unsupported Cyrillic characters reducing conversions for a UK retailer in Russia and missing information about ethical sourcing turning away German fashion shoppers. The benefits of optimized international sites include increased acquisition, market share, retention and competitive advantage. Testing at all stages of development from research to post-launch optimization is recommended to drive global online sales and business growth.
Netflix is considering expanding into China and has developed a strategy to do so. They would offer both a free "limited" streaming service supported by ads and a paid "premier" ad-free service. In the first 5 years, Netflix aims to achieve 6% share of video-on-demand viewing in China and $2 billion in EBITDA by partnering with local producers and adapting its content and payment options to the Chinese market. However, competition is intense and China's regulations present challenges to Netflix's business model.
This document provides an overview of resources and services available at the British Library's Business & IP Centre to support entrepreneurs and business researchers. It outlines workshops offered on topics like business information, market research, intellectual property and company research. Databases, collections, and expert assistance are highlighted as well as opportunities for one-on-one consultations, mentoring, and networking events. The goal is to help users make informed decisions to develop, grow and innovate their businesses.
The Business Side | Tools, models and techniques to grow your businessRichard Brooks
I cover various tools to help to develop your business to increase market share. The tools covered are Porter's Five Forces, PESTLE Analysis, SWOT Analysis, the Business Model Canvas and the Strategy Canvas. Moves on to discuss the concept of translation as a commodity and looks at added value in your customers operations, the effect pricing has on your bottom line and ultimately how to demonstrate and extract that value.
Originally presented at the TTT conference in Bled (October 2014).
#L10n #T9n
http://www.k-international.com
Product Innovation Talk w Heads of Innovation at Wirecard & GiniProduct School
The document discusses innovation in the electrical grid. It begins by noting the importance of innovating early to avoid failure. It then outlines three types of organizations - large multinational enterprises, big corporations with innovation labs, and startups - and discusses challenges and opportunities each faces in innovation. Key success factors for innovation discussed include customer focus, collaborating and culture. The remainder of the document focuses on innovation at Gini, an AI startup, outlining their experiments and processes for idea generation.
Mark Gray: eCommerce Outlook in Asia PacificeTailing India
The document summarizes the state of e-commerce in Asia Pacific and India. It discusses key trends seen in India's online marketplaces including the need for localized payment methods and extended shipping options. It also outlines considerations for Indian retailers looking to engage in cross-border trade. The document then summarizes the state of e-commerce across Asia Pacific, highlighting major trends such as the growth of mobile and connected devices. It also discusses challenges such as the explosion in sales channels and the rise of dominant marketplaces in China. Finally, it provides a case study of an footwear company that utilized multiple sales channels and marketplace listings to drive incremental global sales.
Vantage Realized has developed a new caster wheel to improve safety and comfort for manual wheelchair users. They interviewed 88 people including wheelchair users, doctors, therapists, and industry professionals. They learned that while a product to increase mobility seemed desirable, users were concerned about price and lack of insurance reimbursement. Competitors in this market have struggled. Vantage Realized has pivoted to focus on developing a durable caster wheel that addresses users' primary concern of navigating bumps and cracks. They plan to partner with wheelchair manufacturers and medical equipment suppliers to bring the product to market.
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
This document provides an overview of SHOP.CA and its founder Christian Rodericks. It discusses the opportunities in the growing Canadian eCommerce market and SHOP.CA's vision to disrupt the market through transparency, selection, scale, and a marketplace-as-a-service model. The challenges of raising capital and attracting talent in Canada are acknowledged, as well as challenges overcome by SHOP.CA such as supplier integration, scaling, and implementing social commerce and loyalty programs.
Investing in Wolverhampton - 30 April 2012wolveshomes
Finditintheblackcountry and finditinwolverhampton provide opportunities for local businesses from council contracts, projects, and large businesses. The sites make these opportunities transparent and provide support for companies. Finditinwolverhampton is part of the finditintheblackcountry network. The sites allow businesses to register, complete profiles, search and receive alerts about opportunities, network at events, and find resources to help win contracts. Over 13,000 businesses are registered and over £3 billion in opportunities have been posted to support the local economy.
Adidas AG is a large apparel company that was founded in Germany in 1924. It has grown significantly over the years through strategic acquisitions and sponsorships. The company's mission is to be the best sports brand in the world by focusing on the athlete first. Adidas uses strategies like SWOT analysis, PEST analysis, and Porter's Five Forces to analyze its business. The company sees opportunities in expanding its e-commerce business as internet usage grows globally.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
More Related Content
Similar to Doing Business in China - Crowd Bournemouth
How to Leverage Marketplaces to Drive Domestic & Global ExpansionChannelAdvisor
During this session Simon Clarkson, ChannelAdvisor’s Managing Director, Australia, will speak about how to unleash your e-commerce potential and leverage Marketplaces for global growth. During this session you will learn:
– Marketplaces: How to drive growth through local Marketplaces like Amazon, Catch & eBay.
– Cross-Border Trade: How the Australian e-commerce industry can take advantage of cross-border trading, and how to launch and prepare for this opportunity via Marketplaces.
The document discusses opportunities and challenges for online retail in Africa. It notes that offline presence is important before going online and finding the right price points for target markets. Several case studies show that persistence, localization, and finding solutions to consumer discomforts like payment methods can lead to success. Risks include legal issues, delays, competition and infrastructure problems, but opportunities exist in providing simplified platforms and add-on services for retailers and brands.
Business & IP Centre - Introduction to Business Information Jan 2022SeemaRampersad1
In this free workshop we introduce the British Library's Business & IP Centre, and provide a practical introduction to essential sources of business information, events and activities. We explain how they can be used to meet the needs of your business, and help you achieve success.
About the BIPC:
Our Centre offers access to a comprehensive collection of business and intellectual property information sources, as well as practical workshops, one-to-one advice sessions and inspiring talks which can help you make informed decisions about the development of your business ideas.
We have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free in the centre and get your business ahead of the competition.
By taking part in this webinar you have been automatically enrolled on Innovating for Growth Start-ups. An ERDF funded British Library programme to help get your business off the ground. I4G Start-ups consists of 12 hours of support spread over 6 webinars that you can choose from: Introduction to IP, Patents and Patents Searching, Copyright for Business, Why I need a Trade Mark and how to search for one, Market Research and Value Proposition Design, Get Started I and Get Started II.
Once you have completed all of these webinars and filled out the feedback form, we will send you a certificate of completion.
Presented by Seema Rampersad
She is currently Senior Researcher and Service Manager at the Business & IP Centre. Seema has worked with a diverse range of businesses from all sectors, especially helping those who are at a start-up and growth levels.
This document provides an agenda and overview for a workshop on doing business in China held in March 2014 in Inverness and Edinburgh. The agenda includes sessions on China's market overview, sector opportunities, routes to market, case studies, and one-on-one consultations with advisers. The document also includes background on key Chinese economic and political trends, opportunities in sectors like food and drink, energy, life sciences, and challenges of the Chinese market. Scottish Development International's support for companies in China is outlined, including offices in Beijing, Shanghai, and planned trade
1) This document discusses opportunities for eCommerce in China, highlighting China's large and growing middle class, population, and internet usage as drivers of growth.
2) It notes that China's B2C eCommerce sales are set to total $2 trillion USD this year and that factors like increased consumer purchasing power and government policy changes are fueling growth of China's booming eCommerce market.
3) The document promotes Australia Post's cross-border solutions for helping Australian businesses succeed in China's eCommerce market by accessing customers, overcoming barriers, and using distribution channels like marketplaces.
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
The panel discussed emerging trends in retail channels and marketing. Key topics included:
1) Using multiple channels like TV, online, and mobile to provide a seamless shopping experience for customers.
2) The role of online marketplaces in boosting retail by providing sellers a platform to reach customers while not competing directly with retailers.
3) How retailers in the UK are adapting to competition from online players like Amazon by focusing on their strengths like in-store experience through services like click and collect.
4) The importance of data analytics and creating a personalized shopping experience for customers to build loyalty and trust.
The Truth about Crowdfunding | Capital Advantage 2015CrowdfundSuite
Primer on Crowdfunding, How to Succeed, Myths and Truths for Entrepreneurs, Investors and Stakeholders. Crowdfunding will be a $35B sector in 2015 globally. Presentation from Capital Advantage 2015 event in Vancouver.
How to Optimise Your Website for International UsersWhatUsersDo
This document summarizes a webinar presented by Barend Faber of WhatUsersDo on optimizing websites for international users. It discusses how user experience testing can help companies improve their performance in overseas markets by identifying cultural factors that impact conversion rates. Case studies describe how testing uncovered issues like unsupported Cyrillic characters reducing conversions for a UK retailer in Russia and missing information about ethical sourcing turning away German fashion shoppers. The benefits of optimized international sites include increased acquisition, market share, retention and competitive advantage. Testing at all stages of development from research to post-launch optimization is recommended to drive global online sales and business growth.
Netflix is considering expanding into China and has developed a strategy to do so. They would offer both a free "limited" streaming service supported by ads and a paid "premier" ad-free service. In the first 5 years, Netflix aims to achieve 6% share of video-on-demand viewing in China and $2 billion in EBITDA by partnering with local producers and adapting its content and payment options to the Chinese market. However, competition is intense and China's regulations present challenges to Netflix's business model.
This document provides an overview of resources and services available at the British Library's Business & IP Centre to support entrepreneurs and business researchers. It outlines workshops offered on topics like business information, market research, intellectual property and company research. Databases, collections, and expert assistance are highlighted as well as opportunities for one-on-one consultations, mentoring, and networking events. The goal is to help users make informed decisions to develop, grow and innovate their businesses.
The Business Side | Tools, models and techniques to grow your businessRichard Brooks
I cover various tools to help to develop your business to increase market share. The tools covered are Porter's Five Forces, PESTLE Analysis, SWOT Analysis, the Business Model Canvas and the Strategy Canvas. Moves on to discuss the concept of translation as a commodity and looks at added value in your customers operations, the effect pricing has on your bottom line and ultimately how to demonstrate and extract that value.
Originally presented at the TTT conference in Bled (October 2014).
#L10n #T9n
http://www.k-international.com
Product Innovation Talk w Heads of Innovation at Wirecard & GiniProduct School
The document discusses innovation in the electrical grid. It begins by noting the importance of innovating early to avoid failure. It then outlines three types of organizations - large multinational enterprises, big corporations with innovation labs, and startups - and discusses challenges and opportunities each faces in innovation. Key success factors for innovation discussed include customer focus, collaborating and culture. The remainder of the document focuses on innovation at Gini, an AI startup, outlining their experiments and processes for idea generation.
Mark Gray: eCommerce Outlook in Asia PacificeTailing India
The document summarizes the state of e-commerce in Asia Pacific and India. It discusses key trends seen in India's online marketplaces including the need for localized payment methods and extended shipping options. It also outlines considerations for Indian retailers looking to engage in cross-border trade. The document then summarizes the state of e-commerce across Asia Pacific, highlighting major trends such as the growth of mobile and connected devices. It also discusses challenges such as the explosion in sales channels and the rise of dominant marketplaces in China. Finally, it provides a case study of an footwear company that utilized multiple sales channels and marketplace listings to drive incremental global sales.
Vantage Realized has developed a new caster wheel to improve safety and comfort for manual wheelchair users. They interviewed 88 people including wheelchair users, doctors, therapists, and industry professionals. They learned that while a product to increase mobility seemed desirable, users were concerned about price and lack of insurance reimbursement. Competitors in this market have struggled. Vantage Realized has pivoted to focus on developing a durable caster wheel that addresses users' primary concern of navigating bumps and cracks. They plan to partner with wheelchair manufacturers and medical equipment suppliers to bring the product to market.
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
This document provides an overview of SHOP.CA and its founder Christian Rodericks. It discusses the opportunities in the growing Canadian eCommerce market and SHOP.CA's vision to disrupt the market through transparency, selection, scale, and a marketplace-as-a-service model. The challenges of raising capital and attracting talent in Canada are acknowledged, as well as challenges overcome by SHOP.CA such as supplier integration, scaling, and implementing social commerce and loyalty programs.
Investing in Wolverhampton - 30 April 2012wolveshomes
Finditintheblackcountry and finditinwolverhampton provide opportunities for local businesses from council contracts, projects, and large businesses. The sites make these opportunities transparent and provide support for companies. Finditinwolverhampton is part of the finditintheblackcountry network. The sites allow businesses to register, complete profiles, search and receive alerts about opportunities, network at events, and find resources to help win contracts. Over 13,000 businesses are registered and over £3 billion in opportunities have been posted to support the local economy.
Adidas AG is a large apparel company that was founded in Germany in 1924. It has grown significantly over the years through strategic acquisitions and sponsorships. The company's mission is to be the best sports brand in the world by focusing on the athlete first. Adidas uses strategies like SWOT analysis, PEST analysis, and Porter's Five Forces to analyze its business. The company sees opportunities in expanding its e-commerce business as internet usage grows globally.
Similar to Doing Business in China - Crowd Bournemouth (20)
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Coimbatore
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Doing Business in China - Crowd Bournemouth
1.
2.
3. Advice 建议
Support 支持
Networking 网络
www.cbbc.org
How Your Business Can Succeed in China
Jamie Shaw - 26th November
An introduction to the huge potential of the Chinese market
4. www.cbbc.org
“Whether China is right for you or not is another
matter, but you cannot ignore it – it’s one of the
biggest growing markets on the planet.”
Advice 建议 Support 支持 Networking 网络
5. www.cbbc.org
‘Golden Era’ of relations to continue…
• UK exports to China (goods)
£20.8bn 2018 – (£16.3bn in 2017) Increase 25%
• UK imports from China
£42.6bn 2018 – (£41.6 bn in 2017) Increase 2%
China 2018 – UK’s 5th largest export market.
Golden Era 2.0
Advice 建议 Support 支持 Networking 网络
7. Continental in Size
www.cbbc.org
160+ Cities with populations of more than 1 million
Source: Fung Business Intelligence
Advice 建议 Support 支持 Networking 网络
9. www.cbbc.org
160+ Cities with populations of more than 1 million
Continental in Size
• Smart Selection of Lower-Tier Cities:
• Brands will not only target the less competitive markets in the hinterland, but
be much smarter about which cities they focus on. Smaller cities are leading
the growth on Alibaba’s ecommerce platforms and have propelled social
commerce Pinduoduo to become one of the most popular apps in China.
• This is supported by increasing consumer wealth and sophistication, and
improving logistics. Ecommerce growth is both raising awareness of new
products, categories and origins, but also provides a depth of data that can
help determine local and regional preferences.
Advice 建议 Support 支持 Networking 网络
10. www.cbbc.org
Healthcare ICT
Energy,
Environment &
Infrastructure
Retail &
Consumer
Advanced
Manufacturing
Financial &
Professional
Services
Automotive &
Transportation
Creative
Industries
• Luxury
• Food & Drink
• E-Commerce
• Smart Transport
• Intelligent Vehicles
• Railway equipment
• Aerospace
• Robotics
• Telecommunications
• Smart Cities
• Internet of Things
• AI
• Life Sciences
• Digital Health
• Education & Training
• Elderly Care
• Eco-cities
• Smart Energy
• Greentech
• Banking
• Insurance
• Fintech
• Film
• Music
• Gaming/Apps
Assess your Potential to Export
Advice 建议 Support 支持 Networking 网络
11. The more you can ask, the more prepared you will be
• What do you have to sell?
• Why will the Chinese buy from you?
• What is your unique selling proposition?
• What research have you done about China?
• Who have you spoken to about the market?
• What opportunities exist in the market?
www.cbbc.org
Top Tips - Do your Research
Advice 建议 Support 支持 Networking 网络
12. What is your China strategy?
www.cbbc.org
• Online Vs Offline opportunities – which should come first?
• Partner or on your own?
• Who is your consumer – where, how old etc.?
• Resources available internally?
• Importance of insights / data
Advice 建议 Support 支持 Networking 网络
16. Chinese Consumer
www.cbbc.org
• Government policies to promote domestic consumption
• Consumer spending the largest driver of GDP growth in 2018
• Total retail sales up 9% yoy, online up 23.9%
• Some concerns around consumer spending persist (19/20 figures)
• Rapidly changing, fast-moving industry
Advice 建议 Support 支持 Networking 网络
22. Routes to Market
www.cbbc.org
Retailers / Brand Owners
Domestic Retail
Online Stores
Cross-Border E-Commerce
Platforms
Chinese Consumers
Distributor
Importer
Daigou
Tourists
Chinese Retail
Online
Marketplaces
.com site
Chinese
Marketplace
T
P
Advice 建议 Support 支持 Networking 网络
23. Import Regulations
www.cbbc.org
• Depending on product category, registration or
filing may be necessary
• CCC – car seats, prams, some toys
• Clothing – safety testing, colour fastness, etc.
• Cosmetics – NMPA filing and testing
(currently mandatory toxicology)
• Food and Drink – registration process with
CFDA/CIQ
• Medical devices – NMPA regulation and
registration
• Customs labelling + product labelling
• Marketing claims:
• Organic
• Best/most
• Health benefits
Advice 建议 Support 支持 Networking 网络
25. www.cbbc.org
Top Tips - Intellectual Property
• Apply for and enforce IP rights in China. Consider any new
IP created for China.
• Contracts. Get advice. Use NDAs. Clearly specify IP
provisions and penalties for breach. Consider jurisdiction,
law and language.
• Both Import & Export.
• Relationships. Do due diligence. Build interpersonal trust.
• Innovate. Add value in the long-term to incentivise
successful partnerships.
• Political support. Leverage visits. Access Embassy support
for British business.
Advice 建议 Support 支持 Networking 网络
28. Consider the following questions:
• Can a single partner cover the whole of
China?
• What warrants an exclusivity agreement?
• How fragmented is the marketplace?
• Do you require a focus on a specific region?
• Are there certain regional cities that are
important to you?
• CBBC China Gateway aka OMIS
www.cbbc.org
Finding & Managing Partners
Advice 建议 Support 支持 Networking 网络
29. • Be clear on objectives in advance
• Ensure dealing with main decision-maker
• Allow some room for price discount
• Be patient and allow for multiple rounds of
negotiation
• Will they support you getting product
approvals?
• Contracts often expected to have flexibility
• Make sure you can support what you set up
• CBBC China Cultural Training
www.cbbc.org
Finding & Managing Partners
Advice 建议 Support 支持 Networking 网络
30. 1. Set Clear Ground Rules
• Take legal advice
• Contract
• Highlight the responsibilities of both
parties.
2. Provide Incentives
• Realistic & achievable sales targets
• Company and individual incentives
3. Support Your Partners
• Education & training
• Regular communication
• Long-term commitment
• Technical support, marketing literature,
digital
4. Invest In the Relationship
• Regular visits (two way)
• Make effort to understand local market
environment
• Be patient
5. Deal with Disputes in the Right Way
• Try to anticipate
• Cultural understanding & sensitivity
• Face-to-face
Finding & Managing Partners
31. Conclusions
www.cbbc.org
• There are many routes to market and doing it alone is expensive
• Being British/European/Foreign is not enough
• E-commerce can sometimes be a relatively easier route to market, but is still
a complex and time-consuming process
• Distributors can take a lot of the pain and expense out – but at what cost?
• A key challenge is that many Chinese buyers are risk-averse and brand
conscious
• Models are shifting – e-marketplaces introducing e-tailing into their models;
social commerce is on the rise
• Building brand awareness in an increasingly crowded market takes patience,
ingenuity, deep pockets, and often luck
• But… if you have the right product or brand, there can be a real opportunity
Advice 建议 Support 支持 Networking 网络
32. CBBC
www.cbbc.org
• China is complex – we simplify it
• Largest UK-China business
community, with c.900 members
• Staff across UK and China
• Sector specific advice, support,
and services
• Events and reports
• Bespoke research
Advice 建议 Support 支持 Networking 网络
34. Advice 建议 Support 支持 Networking 网络 www.cbbc.org
建议 Advice Ι 支持 Support Ι
1,000 Member Companies drawn from a cross-section of industries
A Membership Organisation
35. Advice 建议 Support 支持 Networking 网络 www.cbbc.org
建议 Advice Ι 支持 Support Ι
Thank You
Jamie Shaw
E: jamie.shaw@cbbc.org
T: 07939100027
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96. '騎虎難下’ ‘Riding the Tiger’
Lessons from a creative agency in China
CBBC regional seminar November 2019
97. About us
Imagemakers are a Devon based creative
agency working across the heritage sector.
We plan and design exhibitions and visitor
experiences for museums, galleries, visitor
centres, historic buildings, nature reserves
and national parks.
The company was established in 1989. We
have 12 UK staff and 3 in China, plus a large
network of freelance designers, illustrators,
AV producers, fabricators etc.
We are the only UK company in our field
with a Chinese business.
www.imagemakers.uk.com
CBBC regional seminar November 2019
98. How it all began
The 2008-09 crash threatened our
future, and we needed another market.
“Would you like to come to China with
me next week?”
An opportunity arose, and we grabbed
it. Our naivety meant we weren’t as
daunted as perhaps we should have
been.
Our MD spent 5 very hard months in
Xian overseeing the project, but that
gave us a platform, contacts and
credibility to build on.
CBBC regional seminar November 2019
99. Why us? Why China?
After discussing the move within
the company, we identified a range
of reasons why we wanted to work
in China:
• Good for business
• Stimulating work
• Cultural exchange / broaden
our horizons
• Promote good practice – and a
conservation ethos
• We want to make a difference
to people. In China our work
can reach millions more visitors
than we can in the UK.
CBBC regional seminar November 2019
101. The China Museum Boom
• Science centres and museums
• Wetland centres
• Ecology parks
• Geopark museums and visitor
centres
• Natural history museums
• County, city and provincial
museums
• Folk art, handicrafts and music
museums
• Historic sites and destinations
• War memorial museums
• Urban planning museums
CBBC regional seminar November 2019
102. The China Museum Boom
Government Policy
13th Five Year Plan of National
Cultural Development
(2016 – 2020):
• 1 museum per 250,000 head of
population
• Target of visitor figure of 800
million
• Diversification of museums
• Distinctiveness of museums
• Improved access to collections
• Upgrade and modernise
• Optimise governance and
financial sustainability (e.g.
branded goods)
CBBC regional seminar November 2019
104. What we have achieved
Inner Mongolia Natural History
Museum Exhibition Masterplan
CBBC regional seminar November 2019
105. What we have achieved
Inner Mongolia Natural History
Museum
CBBC regional seminar November 2019
106. What we have achieved
Inner Mongolia Natural History
Museum
CBBC regional seminar November 2019
107. What we have achieved
Inner Mongolia Natural History
Museum
CBBC regional seminar November 2019
108. What we have achieved
Inner Mongolia Natural History
Museum
CBBC regional seminar November 2019
109. What we have achieved
Inner Mongolia Natural History
Museum
CBBC regional seminar November 2019
110. What we have achieved
Inner Mongolia Natural History
Museum
CBBC regional seminar November 2019
111. What we have achieved
Linhai Museum Pterosaur Gallery
CBBC regional seminar November 2019
112. What we have achieved
Yanghu Wetland Centre
CBBC regional seminar November 2019
113. What we have achieved
Yanghu Wetland Centre
CBBC regional seminar November 2019
114. What we have achieved
Suzhou Intangible Culture
Museum
CBBC regional seminar November 2019
115. What we have achieved
Jinhua Science and Technology
Museum
CBBC regional seminar November 2019
116. What we have achieved
Korean War National Memorial
CBBC regional seminar November 2019
117. Do your research
Lesson 1:
Research and read all you can about Chinese
history and culture, the specific market you
are targeting, and relevant government
policy.
China has been a nation state and empire for
thousands of years, and they see themselves
as being at the centre of the world.
There’s a lot to learn about China’s history
and culture, and it definitely helps winning
hearts and minds to show you’ve bothered to
take an interest in the people and country.
Also, if the government has a policy to do
something, it almost invariably will.
CBBC regional seminar November 2019
118. Keep your research going – things can
change quickly
Lesson 2:
The whole nature of an industry can change
rapidly. Unless you have ‘insider’ connections
and relationships, staying ahead of the game
can be a challenge, and even then you will be
told different things by different people.
In our design sector, anti-corruption
procurement rules changed overnight in
2018, causing a near halt to work across the
industry for 6-9 months. We hadn’t seen it
coming.
If you’re serious about selling into China, do
your homework and talk with people who
know the your industry. But take advice with
a pinch of salt, and try to verify from other
sources where you can.
CBBC regional seminar November 2019
119. Take a risk, but make connections
Lesson 3:
Being prepared to jump in at the
deep end will inevitably mean you
make mistakes, but you will also
make friends and alliances that will
set you up for future opportunities.
We partnered with a Chinese design
and fabrication company from the
outset, and have subsequently gone
on to develop a long-lasting working
relationship with them and a range of
similar companies.
CBBC regional seminar November 2019
120. Rethink your scales
Lesson 4:
The scale of everything in China
is huge, so you need a different
mindset.
The size of their museums, the
number of their visitors, the
distances you need to travel,
the budgets you have to work
with – are all 10x what you
expect in the UK.
I expect other sectors will have
a similar difference of scale.
CBBC regional seminar November 2019
121. Its all about the people
Lesson 5:
We couldn’t run a business in China
without our Chinese staff.
Our three staff are a great team of lovely
people, living and working in different
parts of the country. They are our
translators, project managers, business
managers, fixers and organisers.
Chinese people work very hard. We will
be given a ‘20 day’ deadline for a
commission, but to the Chinese that
includes weekends (and don’t forget to
allow time for translation).
Our UK China team have to be very
flexible, to travel at short notice, to
spend real time in China, and to manage
5am skype calls and weekend working.
CBBC regional seminar November 2019
122. Make sure you get paid
Lesson 6:
Professional salaries and costs are comparable
to the UK.
You will need a Chinese company and bank
account, and the accompanying overheads
and tax liabilities, or to work with clients able
to pay in foreign currency.
Contracts can have a 10% retention to be paid
at the end. Don’t depend on being paid this
final invoice – cover your all costs and margins
on a 90% fee basis, and if the final payment
comes through, its pure profit.
Projects and payments can be delayed for
numerous reasons, which can be difficult to
manage within your cashflow.
CBBC regional seminar November 2019
123. Its about people
Lesson 7:
‘Guanxi’ is crucial to working
successfully in China.
This is a slow burner and can
take several years to cultivate
through shared meals, giving
and receiving of gifts, numerous
meetings and consumption of
large quantities of baijiu during
drinking bouts of ‘gambei!’
CBBC regional seminar November 2019
124. Future strategy – next steps for
Imagemakers
• Target further awards and
recognition
• Achieve further accreditation
• Continue to build the business,
network, make contacts,
develop marketing, etc
• Stay ahead of the game – the
Chinese learn fast so we need
to keep ahead of our clients
• Umbrella role for other UK
suppliers in our sector –
exciting development.
CBBC regional seminar November 2019
125. Conclusion
• There are huge opportunities in China
• China is an exciting and stimulating
place to work
• Always expect the unexpected
• Prepare to be in it for the long haul
• Find good people ‘on the ground’ to
work with
• Evan a small company can make a
difference, and deepen ties between
our countries and traditions.
CBBC regional seminar November 2019
Nihao. Hello.
My name is Matthew Jones.
As a long-standing member of Imagemakers Design & Consulting I’ve dabbled in various roles over the last 17 or so years, but currently describe myself as Senior Consultant or Creative Lead (China).
First off, I feel I should explain the title of this workshop session!
The Chinese expression “騎虎難下” (qí hǔ nán xià), literally “riding a tiger and it being hard to get off,” has come to mean facing a dilemma or being stuck in a difficult position with no way out but to see it through to the end.
At the risk of mis-appropriating this well-known Chinese saying (not dissimilar to the English expression “to have a tiger by its tail”) I feel it conveys what it sometimes feels like working in China.
Working in China is a bit like being on a thrill ride. It’s unnerving and disorienting and yet rewarding and enjoyable. Sometimes you really wish you could get off the tiger (or at least tame it a bit) but then there’s this other part of you that enjoys the danger, unpredictability and excitement.
In actual fact, the dilemmas and difficulties that we’ve encountered along the way, since first venturing into China in 2009, have pretty much all come about as a result of our continued growth and development and the many opportunities that have come our way. So, buckle up as I share a few insights into our experiences of working in this amazing land and culture.
You might be glad to hear that the heritage interpreter in me precludes me presenting a worthy academic treatise on socio-economic, political and museum industry trends in China in favour of some bite size facts and figures, and some unashamedly practical and anecdotal stories.
I’m not sure what your motivations and expectations are coming into this workshop but if by the end of our time together you’re feeling inspired, enthused and emboldened about getting involved in this wonderful, frustrating, unpredictable and exhilarating thing called China, or simply feel that your curiosity has been satiated then I will be happy.
(INTERESTS IN CHINA?)
As with good interpretive design my main aim is simply to ‘spark an interest’ with the intention of carrying on conversations over a drink or some such similar sociable activity!
Another thing to say at this point is that we’re learning all the time and make no pretensions to being ‘experts’ on China.
Accordingly, I would love this workshop session to be a dialogue, and for you to feel free to intervene, correct, expand and share any of your own China experiences for the benefit of the session as a whole.
You might be glad to hear that the heritage interpreter in me precludes me presenting a worthy academic treatise on socio-economic, political and museum industry trends in China in favour of some bite size facts and figures, and some unashamedly practical and anecdotal stories.
I’m not sure what your motivations and expectations are coming into this workshop but if by the end of our time together you’re feeling inspired, enthused and emboldened about getting involved in this wonderful, frustrating, unpredictable and exhilarating thing called China, or simply feel that your curiosity has been satiated then I will be happy.
(INTERESTS IN CHINA?)
As with good interpretive design my main aim is simply to ‘spark an interest’ with the intention of carrying on conversations over a drink or some such similar sociable activity!
Another thing to say at this point is that we’re learning all the time and make no pretensions to being ‘experts’ on China.
Accordingly, I would love this workshop session to be a dialogue, and for you to feel free to intervene, correct, expand and share any of your own China experiences for the benefit of the session as a whole.
You might be glad to hear that the heritage interpreter in me precludes me presenting a worthy academic treatise on socio-economic, political and museum industry trends in China in favour of some bite size facts and figures, and some unashamedly practical and anecdotal stories.
I’m not sure what your motivations and expectations are coming into this workshop but if by the end of our time together you’re feeling inspired, enthused and emboldened about getting involved in this wonderful, frustrating, unpredictable and exhilarating thing called China, or simply feel that your curiosity has been satiated then I will be happy.
(INTERESTS IN CHINA?)
As with good interpretive design my main aim is simply to ‘spark an interest’ with the intention of carrying on conversations over a drink or some such similar sociable activity!
Another thing to say at this point is that we’re learning all the time and make no pretensions to being ‘experts’ on China.
Accordingly, I would love this workshop session to be a dialogue, and for you to feel free to intervene, correct, expand and share any of your own China experiences for the benefit of the session as a whole.
(CLICK TO PLAY VIDEO)
As with the massive expansion of urban areas and the revolution in economy and social mobility, China’s museum and cultural heritage ‘sector’ has undergone and continues to undergo rapid and wide-reaching changes.
The reasons for the China Museum Boom are widely reported and commented on by others, and I don’t wish to dwell on these too much, except to provide a bit of context for explaining how we’ve come to find our own particular niche within museum and visitor experience planning and design in China.
I will however share a few facts and figures to help you understand the ‘nature of the beast’ – the tiger – that we’re dealing with today.
You might be glad to hear that the heritage interpreter in me precludes me presenting a worthy academic treatise on socio-economic, political and museum industry trends in China in favour of some bite size facts and figures, and some unashamedly practical and anecdotal stories.
I’m not sure what your motivations and expectations are coming into this workshop but if by the end of our time together you’re feeling inspired, enthused and emboldened about getting involved in this wonderful, frustrating, unpredictable and exhilarating thing called China, or simply feel that your curiosity has been satiated then I will be happy.
(INTERESTS IN CHINA?)
As with good interpretive design my main aim is simply to ‘spark an interest’ with the intention of carrying on conversations over a drink or some such similar sociable activity!
Another thing to say at this point is that we’re learning all the time and make no pretensions to being ‘experts’ on China.
Accordingly, I would love this workshop session to be a dialogue, and for you to feel free to intervene, correct, expand and share any of your own China experiences for the benefit of the session as a whole.
Government policy
Like most things in China, the staggering growth in museums is linked closely to Government policy.
A ‘build it and they will come’ economic multiplier mentality has certainly prevailed in the thinking of Chinese government over the past decade or so. (Guggenheim / Bilbao).
And whilst there are plenty of examples of where this has not proven to be the case (the white elephants), there are many more examples where this policy has been successful, often backed up by truly astonishing visitor figures!
Of course, long term sustainability and quality is a different matter and one which the 13th Five Year Plan of National Cultural Development, issued by the State Administration of Cultural Heritage, is taking seriously.
This sets out a series of goals for China’s museums to be achieved by 2020.
Reading through and simplifying this vast document is no small matter, but in the interest of brevity it identifies the following priorities:
To ensure that there is a density of museum coverage across China equivalent to 1 per 250,000 head of population
To reach an overall annual visitor figure of 800 million
To diversify the types of museums
To enhance regional and cultural distinctiveness in the museum offer
To enable museums to better share their cultural treasures and collections through technological developments (e.g. VR & AR, online resources)
To upgrade and modernise the museum stock to ensure a vibrant sector.
To optimise governance and financial sustainability of museums and develop stronger branding and saleable product lines
This map and the bullet lists beside it is our own testament to the China museum boom!
It represents just some of the projects that we have been involved with since 2009.
Firstly, a word or two about scale.
Most museums in China are on a whole different scale.
These are the architectural designs for the Inner Mongolia Natural History Museum.
Individual galleries typically vary between 1000m2 to 3000m2. This might equate to around 10 – 15,000m2 + of exhibition space for a whole museum.
It is not uncommon to hear of implementation budgets of 20 – 30 million RMB (Renmimbi / Yuan) (£2 – 3 million) per gallery.
For the Inner Mongolia Natural History Museum we developed concept designs in support of one of our design agency partners for a lobby and 8 galleries spread over two floors.
The smallest gallery space was 300 sq metres and the largest in this instance was 1237 sq metres.
For the Inner Mongolia project we helped our client with the preparation of their CONCEPT DESIGN bid.
The concept is is the first step in what is typically a two stage tendering process which includes: Concept Design, Deeper Design (or Design & Build).
Planning is sometimes offered as a separate contract and as such is frequently done in isolation from the design.
Sometimes the museum employs a team of experts or employs a specialist planning company to prepare an outline plan which forms the brief.
Other times they don’t, and you’re pretty much given carte blanche to interpret their broad aims and objectives.
(SELF RUNNING SLIDES)
With this particular project the onus was on our partner design and fabrication company client to develop the brief.
I should say that very often the concept design phase of a project is done entirely at risk!
This can mean taking designs as far as RIBA 4 equivalent without any payment and no guarantee of success in the tendering!
Our clients have to spend a lot of time building relationships with various ‘experts’, museums and government departments in order to get the best possible understanding of their requirements.
Sometimes this involves us meeting our clients’ clients early in the process, long before formal tendering starts.
(SELF RUNNING SLIDES x 6 PICS)
Anyway, back to the Inner Mongolia Natural History Museum.
I’ve mentioned scale.
With several huge galleries to play with there was scope to create some intriguing, immersive and engaging visitor experiences.
This sequence of visuals relates to a section of the museum about mining and geology.
A central concept was the creation of a large-scale visitor ride-on experience through an opencast mine as well as an immersive, underground mining challenge.
Nanjing Tangshan Fangshan National Geopark Museum
I’ve mentioned this project previously in relation to some concept designs we did for the central atrium / lobby depicting Nanjing Man.
Actually we were involved in the concept design for several galleries as well.
I just want to use this sequence of slides to talk about one of the frustrations of being a design company working in China.
One of these frustrations is the build quality of exhibitions.
It’s a very mixed bag, but fair to say that the quality of finishing and robustness of many exhibitions is some way off the best of the west.
At its best it is about 70% to 80% there.
I’m not singling this project out for any other reason than it is one where it is clear to see how the concept designs have made it to the final ‘as built’ state.
Actually in this case the quality is pretty acceptable. However, the graphic design is a real let down. Also, the end quality of AV is not as impactful as it could be.There is a real need for western museum graphic design expertise and AV production values.
Anyway, despite having said all this, the Nanjing Geopark Museum has been a great success.
Nanjing Tangshan Fangshan National Geopark Museum
I’ve mentioned this project previously in relation to some concept designs we did for the central atrium / lobby depicting Nanjing Man.
Actually we were involved in the concept design for several galleries as well.
I just want to use this sequence of slides to talk about one of the frustrations of being a design company working in China.
One of these frustrations is the build quality of exhibitions.
It’s a very mixed bag, but fair to say that the quality of finishing and robustness of many exhibitions is some way off the best of the west.
At its best it is about 70% to 80% there.
I’m not singling this project out for any other reason than it is one where it is clear to see how the concept designs have made it to the final ‘as built’ state.
Actually in this case the quality is pretty acceptable. However, the graphic design is a real let down. Also, the end quality of AV is not as impactful as it could be.There is a real need for western museum graphic design expertise and AV production values.
Anyway, despite having said all this, the Nanjing Geopark Museum has been a great success.
Nanjing Tangshan Fangshan National Geopark Museum
I’ve mentioned this project previously in relation to some concept designs we did for the central atrium / lobby depicting Nanjing Man.
Actually we were involved in the concept design for several galleries as well.
I just want to use this sequence of slides to talk about one of the frustrations of being a design company working in China.
One of these frustrations is the build quality of exhibitions.
It’s a very mixed bag, but fair to say that the quality of finishing and robustness of many exhibitions is some way off the best of the west.
At its best it is about 70% to 80% there.
I’m not singling this project out for any other reason than it is one where it is clear to see how the concept designs have made it to the final ‘as built’ state.
Actually in this case the quality is pretty acceptable. However, the graphic design is a real let down. Also, the end quality of AV is not as impactful as it could be.There is a real need for western museum graphic design expertise and AV production values.
Anyway, despite having said all this, the Nanjing Geopark Museum has been a great success.
Nanjing Tangshan Fangshan National Geopark Museum
I’ve mentioned this project previously in relation to some concept designs we did for the central atrium / lobby depicting Nanjing Man.
Actually we were involved in the concept design for several galleries as well.
I just want to use this sequence of slides to talk about one of the frustrations of being a design company working in China.
One of these frustrations is the build quality of exhibitions.
It’s a very mixed bag, but fair to say that the quality of finishing and robustness of many exhibitions is some way off the best of the west.
At its best it is about 70% to 80% there.
I’m not singling this project out for any other reason than it is one where it is clear to see how the concept designs have made it to the final ‘as built’ state.
Actually in this case the quality is pretty acceptable. However, the graphic design is a real let down. Also, the end quality of AV is not as impactful as it could be.There is a real need for western museum graphic design expertise and AV production values.
Anyway, despite having said all this, the Nanjing Geopark Museum has been a great success.
Nanjing Tangshan Fangshan National Geopark Museum
I’ve mentioned this project previously in relation to some concept designs we did for the central atrium / lobby depicting Nanjing Man.
Actually we were involved in the concept design for several galleries as well.
I just want to use this sequence of slides to talk about one of the frustrations of being a design company working in China.
One of these frustrations is the build quality of exhibitions.
It’s a very mixed bag, but fair to say that the quality of finishing and robustness of many exhibitions is some way off the best of the west.
At its best it is about 70% to 80% there.
I’m not singling this project out for any other reason than it is one where it is clear to see how the concept designs have made it to the final ‘as built’ state.
Actually in this case the quality is pretty acceptable. However, the graphic design is a real let down. Also, the end quality of AV is not as impactful as it could be.There is a real need for western museum graphic design expertise and AV production values.
Anyway, despite having said all this, the Nanjing Geopark Museum has been a great success.
Nanjing Tangshan Fangshan National Geopark Museum
I’ve mentioned this project previously in relation to some concept designs we did for the central atrium / lobby depicting Nanjing Man.
Actually we were involved in the concept design for several galleries as well.
I just want to use this sequence of slides to talk about one of the frustrations of being a design company working in China.
One of these frustrations is the build quality of exhibitions.
It’s a very mixed bag, but fair to say that the quality of finishing and robustness of many exhibitions is some way off the best of the west.
At its best it is about 70% to 80% there.
I’m not singling this project out for any other reason than it is one where it is clear to see how the concept designs have made it to the final ‘as built’ state.
Actually in this case the quality is pretty acceptable. However, the graphic design is a real let down. Also, the end quality of AV is not as impactful as it could be.There is a real need for western museum graphic design expertise and AV production values.
Anyway, despite having said all this, the Nanjing Geopark Museum has been a great success.
Lesson 1: Research and read all you can – there’s a lot to learn about China’s history and culture and it definitely helps the process of winning hearts and minds to show you’ve bothered to take an interest.
Lesson 2: In China, when the Government backs something and says that they will achieve it, they will!
The whole nature of an industry can change overnight.
Unless you have ‘insider’ connections and relationships, staying ahead of the game can be a challenge.
If you’re serious about getting involved, do your homework first and talk with people who know the policy landscape for this industry (The Department of International Trade and China Britain Business Council).
Lesson 4:
Although China is a very large place, the museum exhibition design industry is actually pretty small.
Being prepared to jump in at the deep end will inevitably mean you make mistakes but you will also likely make friends and alliances that will set you up nicely for doing further work in China.
We partnered with a Chinese design and fabrication company who actually produced the exhibition elements for the Daming Palace project, and have subsequently gone on to develop a long-lasting working relationship.
Building up guanxi is crucial to working successfully in China.
You might think of this as simply developing ‘good feeling’ with individuals and parties.
Developing guanxi is a slow burner and can take several years to cultivate through shared meals, present giving and receiving, numerous meetings and consumption of large quantities of baijiu during bouts of ‘gambei’.
(CLICK)
The morning after.
Lesson 4:
Although China is a very large place, the museum exhibition design industry is actually pretty small.
Being prepared to jump in at the deep end will inevitably mean you make mistakes but you will also likely make friends and alliances that will set you up nicely for doing further work in China.
We partnered with a Chinese design and fabrication company who actually produced the exhibition elements for the Daming Palace project, and have subsequently gone on to develop a long-lasting working relationship.
Lesson 4:
Although China is a very large place, the museum exhibition design industry is actually pretty small.
Being prepared to jump in at the deep end will inevitably mean you make mistakes but you will also likely make friends and alliances that will set you up nicely for doing further work in China.
We partnered with a Chinese design and fabrication company who actually produced the exhibition elements for the Daming Palace project, and have subsequently gone on to develop a long-lasting working relationship.
Building up guanxi is crucial to working successfully in China.
You might think of this as simply developing ‘good feeling’ with individuals and parties.
Developing guanxi is a slow burner and can take several years to cultivate through shared meals, present giving and receiving, numerous meetings and consumption of large quantities of baijiu during bouts of ‘gambei’.
(CLICK)
The morning after.
You might be glad to hear that the heritage interpreter in me precludes me presenting a worthy academic treatise on socio-economic, political and museum industry trends in China in favour of some bite size facts and figures, and some unashamedly practical and anecdotal stories.
I’m not sure what your motivations and expectations are coming into this workshop but if by the end of our time together you’re feeling inspired, enthused and emboldened about getting involved in this wonderful, frustrating, unpredictable and exhilarating thing called China, or simply feel that your curiosity has been satiated then I will be happy.
(INTERESTS IN CHINA?)
As with good interpretive design my main aim is simply to ‘spark an interest’ with the intention of carrying on conversations over a drink or some such similar sociable activity!
Another thing to say at this point is that we’re learning all the time and make no pretensions to being ‘experts’ on China.
Accordingly, I would love this workshop session to be a dialogue, and for you to feel free to intervene, correct, expand and share any of your own China experiences for the benefit of the session as a whole.
In the manner of a well-ordered Chinese museum exhibition narrative, I will finish this presentation with some brief concluding thoughts.
Expect the unexpected.
It might sound cheesy but its true. There are surprises around every corner.
(CLICK)
You might just find yourself keynoting at a hurriedly convened ‘international creative cooperation’ seminar in Hainan
(CLICK)
Or being asked to help organise an international delegation for a forum on world river cultures in Wuhan
(CLICK)
Or visiting the cavernous interior of some new museum, awed that the structure has risen from the dirt in little more than 3 months
(CLICK)
Or popping up a sacred mountain and seeing a man carrying more than your own body weight in water bottles
(CLICK)
Or encountering some nasty hairy surprises at a street stall in Hangzhou
(CLICK)
Or entertaining the prospect of purchasing your latest ’naturally sourced skincare product’ from an unlikely sounding shopping emporium.
(CLICK)
Or discovering an illicit form of night time pursuit advertised in broad daylight!
I could go on and on. I won’t.
Prepare to be in it for the long haul
Getting into China means being prepared to stick around, to spend time building relationships and getting used to airports, hotel lounges and office blocks.
Find good people
Finding good people on the ground is essential you’ll need that insider knowledge of culture and business practice and to guide you on your travels around China.
Together we can make a difference
We wouldn’t be in this if we didn’t think we could make a difference.
Of course it has to stack up financially (which it does) but our continuing motivation is that we can fly the flag for good interpretive planning and design and see the industry in China wake up and take notice.
In 9 years we’ve worked on well over 40 projects all across China.
We’ve run training sessions, talked at conferences, become the first western company to join the China Exhibition Association and we now work with the top design agencies in China.
We can make a difference. Not just us, but other creatives and people passionate about helping create great museums.
China will succeed in creating world-class museums
Like everything else to which China puts its collective effort, it will succeed in creating world-class new museums.
So, if riding tigers is your kind of thing, what are you waiting for?!