SlideShare a Scribd company logo
1 of 25
Download to read offline
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Content Marketing
                          The 3 C’s vs. The 3 E’s



                          Does your content
                          take the high road?
                             1




                                                    #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
David Horne



                          www.davidhorneis.com
                             1
                          www.davidhorne.me



                                          #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The Rise of Content Marketing

                          Consumers view 10.4 sources
                          consumed before buying
                             1

                          88% of Brands use content
                          marketing

                                           #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The Rise of Content Marketing


                          Produce and distribute
                          relevant and valuable
                          content purposed with
                             1


                          attracting, converting, or
                          retaining customers
                                           #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The Rise of Content Marketing


                          Build trust and
                          earn attention
                             1

                          (over time)

                                           #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Two paths


                               #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
C’s



                                #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The 3 C’s


                          Criticize
                          Complain
                             1




                          Condemn
                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Criticize




                             1




                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Complain




                            1




                                     #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Condemn




                            1




                                    #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
E’s


                          #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The 3 E’s


                          Entertain
                          Educate
                             1




                          Encourage
                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Entertain




                             1




                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Educate




                            1




                                    #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Encourage




                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Which path are
                          you going to
                          take?


                               #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Take The High Road


                          Take the high road,
                          build trust, and earn
                          their attention and
                             1



                          business
                                          #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Thank You




                             1
                                 ?’s
                          www.davidhorneis.com

                          www.davidhorne.me

                                              #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012

More Related Content

Viewers also liked

Viewers also liked (6)

What is a #TriangleTweetup? – A Community History Lesson
What is a #TriangleTweetup? – A Community History LessonWhat is a #TriangleTweetup? – A Community History Lesson
What is a #TriangleTweetup? – A Community History Lesson
 
IBM Impact 2012 Conference Week at a Glance
IBM Impact 2012 Conference Week at a GlanceIBM Impact 2012 Conference Week at a Glance
IBM Impact 2012 Conference Week at a Glance
 
Golden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacyGolden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacy
 
Mattermark - Fortune Brainstorm Tech 2015
Mattermark - Fortune Brainstorm Tech 2015Mattermark - Fortune Brainstorm Tech 2015
Mattermark - Fortune Brainstorm Tech 2015
 
Eliminating Bad Hires - 3 Tips on How to Hire for Job Match
Eliminating Bad Hires - 3 Tips on How to Hire for Job MatchEliminating Bad Hires - 3 Tips on How to Hire for Job Match
Eliminating Bad Hires - 3 Tips on How to Hire for Job Match
 
Alt Summit SLC 2013 Social Media 101
Alt Summit SLC 2013  Social Media 101Alt Summit SLC 2013  Social Media 101
Alt Summit SLC 2013 Social Media 101
 

Similar to Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

Suncorp - Social Media and Its Place in Business
Suncorp - Social Media and Its Place in BusinessSuncorp - Social Media and Its Place in Business
Suncorp - Social Media and Its Place in Business
Bluewire Media
 
Wacs - Social Media and Its Place in Business
Wacs - Social Media and Its Place in BusinessWacs - Social Media and Its Place in Business
Wacs - Social Media and Its Place in Business
Bluewire Media
 

Similar to Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing (7)

Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
 
Marketing for 4th graders
Marketing for 4th gradersMarketing for 4th graders
Marketing for 4th graders
 
Why go social?
Why go social?Why go social?
Why go social?
 
Suncorp - Social Media and Its Place in Business
Suncorp - Social Media and Its Place in BusinessSuncorp - Social Media and Its Place in Business
Suncorp - Social Media and Its Place in Business
 
Wacs - Social Media and Its Place in Business
Wacs - Social Media and Its Place in BusinessWacs - Social Media and Its Place in Business
Wacs - Social Media and Its Place in Business
 
Social Media & Influence in B2B Marketing
Social Media & Influence in B2B Marketing Social Media & Influence in B2B Marketing
Social Media & Influence in B2B Marketing
 
Less (teaching) Is More (learning) BLC12
Less (teaching) Is More (learning) BLC12Less (teaching) Is More (learning) BLC12
Less (teaching) Is More (learning) BLC12
 

Recently uploaded

(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
Spesiialis Kandungan BPOM
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Recently uploaded (20)

Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.docGuide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 20245 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdf
 

Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

  • 1. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 2. Content Marketing The 3 C’s vs. The 3 E’s Does your content take the high road? 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 3. David Horne www.davidhorneis.com 1 www.davidhorne.me #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 4. The Rise of Content Marketing Consumers view 10.4 sources consumed before buying 1 88% of Brands use content marketing #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 5. The Rise of Content Marketing Produce and distribute relevant and valuable content purposed with 1 attracting, converting, or retaining customers #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 6. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 7. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 8. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 9. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 10. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 11. The Rise of Content Marketing Build trust and earn attention 1 (over time) #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 12. Two paths #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 13. C’s #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 14. The 3 C’s Criticize Complain 1 Condemn #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 15. Criticize 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 16. Complain 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 17. Condemn 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 18. E’s #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 19. The 3 E’s Entertain Educate 1 Encourage #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 20. Entertain 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 21. Educate 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 22. Encourage #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 23. Which path are you going to take? #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 24. Take The High Road Take the high road, build trust, and earn their attention and 1 business #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 25. Thank You 1 ?’s www.davidhorneis.com www.davidhorne.me #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012