4 Cornerstones of Long-Term Social Media Success

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All success is built on a solid foundation. Social Media success is no different and if you lay a solid foundation. The 4 cornerstones WKRP: work, knowledge, right people, and passion will give you a rock to build upon.

About

David Horne
Product 1

www.davidhorneis.com

www.davidhorne.me

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Don’t forget the foundation

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Start with cornerstones

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

4 Cornerstones of
Long-Term Social
Product 1

Media Success
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

4 Cornerstones

1. Work
2. Knowledge
3. Product 1 People
Right
4. Passion

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Work

Do the
Product 1

work #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Work

Takes persistent
and consistent
Product 1

effort
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Work

Are you productive
or busy?
Product 1

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Work

Busy: aimless and
not tied to your
goals
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Work

Productive: tied to
your goals and adds
value
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Knowledge

Get your
learn on #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Knowledge

Attend events
Read books & blogs
Associate
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Knowledge

Learn by Doing

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Knowledge

Get started and
take lots of notes

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Right People

You don’t
need
everyone
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Right People

...just the right ones

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Right People

Go where they are

Ask & Listen
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Passion

It’s the
Magic
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Passion

Fuel
Enthusiasm
Appetite
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Passion

Empowers
Take Risks
Create New
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Your Turn

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

Thanks

David Horne
Product 1

www.davidhorneis.com

www.davidhorne.me

#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

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4 Cornerstones of Long-Term Social Media Success

1. About David Horne Product 1 www.davidhorneis.com www.davidhorne.me #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

2. Don’t forget the foundation #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

3. #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

4. Start with cornerstones #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

5. 4 Cornerstones of Long-Term Social Product 1 Media Success #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

6. 4 Cornerstones 1. Work 2. Knowledge 3. Product 1 People Right 4. Passion #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

7. Work Do the Product 1 work #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

8. Work Takes persistent and consistent Product 1 effort #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

9. Work Are you productive or busy? Product 1 #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

10. Work Busy: aimless and not tied to your goals #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

11. Work Productive: tied to your goals and adds value #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

12. Knowledge Get your learn on #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

13. Knowledge Attend events Read books & blogs Associate #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

14. Knowledge Learn by Doing #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

15. Knowledge Get started and take lots of notes #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

16. Right People You don’t need everyone #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

17. Right People ...just the right ones #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

18. Right People Go where they are Ask & Listen #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

19. Passion It’s the Magic #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

20. Passion Fuel Enthusiasm Appetite #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

21. Passion Empowers Take Risks Create New #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

22. Your Turn #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

23. Thanks David Horne Product 1 www.davidhorneis.com www.davidhorne.me #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

Editor's Notes

\n
Long-Term success in anything, business or social media, starts with a good foundation\nWe can talk tools and tactics all day, but those don&#x2019;t mean anything without a solid base. \n
You are smart marketers. You are figuring out how social media fits into your business. To make sure your efforts last we need to lay cornerstones\n
Let&#x2019;s talk about the cornerstones and building a foundation on rock\n
\n
The four cornerstones are WKRP. Remember the show?\n
We must do the work. Be Active\n
Give persistent and consistent effort.\n
There is a difference between being busy or being productive\n
Business is aimless. It isn&#x2019;t tied to any goals. It is very easy to be busy and not accomplish anything.\n
Productive work is tied to your goals and adds value\n
Knowledge is the second cornerstone. \n
Associate with people you respect in the industry and attend events. Read books and blogs on the areas that interest you. \n
Above all else, learn by doing. This is where you really acquire knowledge on what to do. \n
Take notes. A lot of people forget to document what they are learning\n
Remember you don&#x2019;t need everyone\n
you are looking for the right ones\n
Listen and go where your audience is. Ask them where they are social. \n
The final cornerstone is passion. It is the magic\n
Passion is intangible, It is the fuel, enthusiasm, and appetite.\n
Passion empowers people. It is infectious.\n
You are ready to launch. These cornerstones will build your foundation on rock instead of sound \n
Thank you. Question\ndavidhorneis.com\n

4 Cornerstones of Long-Term Social Media Success

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Editor's Notes