Does age influence_the_way_people_interact_with_social_live_streaming_services

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Thomas Kasakowskij conducted a study to examine whether age influences how people interact with social live streaming services. He surveyed over 4,900 participants from different age groups and analyzed the content and motivations for using different streaming platforms. The results showed older age groups were more likely to share information, while younger users focused more on entertainment. Motivations also shifted with age, from seeking attention in youth to spiritual fulfillment in older adults. The study provided insights into how engagement with live streaming varies depending on users' life experiences and stage of life.

Does Age Inﬂuence the
Way People Interact with
Social Live Streaming
Services?
Thomas Kasakowskij
Department of Information Science,
Heinrich Heine University Düsseldorf,
Germany Thomas.Kasakowskij@hhu.de
JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS

● growing popularity of SLSS
● reach a broad mass
● high potential for economics, social
sciences, psychology and more
● detailed target groups; closer
understanding to interpersonal
(collective behavior noticeable?)
2THOMAS KASAKOWSKIJ | JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS
Why SLSS & more important
why age differences?

RESEARCH QUESTION:
"DOES AGE INFLUENCE THE WAY PEOPLE
INTERACT WITH SOCIAL LIVE STREAMING
SERVICES?"
3
Could there possibly already be seen
the first parallels between the content
and the motivation?
THOMAS KASAKOWSKIJ | JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS
Does the content
change between
the age groups?
and what about the
motivation? does this
change between the age
groups?

PERISCOPE
THE STREAMING SERVICES
USTREAMYOUNOW
4

Results
● 4,937 participants
● Age-group distribution
- age 13-19: 1,839
- age 20-25: 1,631
- age 26-30: 580
- age 31-35: 361
- age 36-40: 192
- age 41-45: 144
- age 46-50: 110
- age 50+ : 80
6
THOMAS KASAKOWSKIJ | JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS

7
Age division of gender on SLSSs
THOMAS KASAKOWSKIJ | JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS

Distribution of the motivations among SLSSs
12

12
Distribution of the motivations among SLSSs

Discussion
● it could be concluded that people with increasing life
experience are more likely to share their knowledge
● A need for spirituality becomes more and more
apparent as we grow older, often associated with the
recognition of mortality and failure
● motivation to entertain others could be explained by
the declining desire for attention with rising age
● age-dependent change in the gender-distribution
14
THOMAS KASAKOWSKIJ | JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS

● connection between motivation & content
● gender dependent content & motivation
● other SLSSs (especially in China)
Possible further research
15
THOMAS KASAKOWSKIJ | JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS

HEINRICH HEINE UNIVERSITY DÜSSELDORF
DEPARTMENT OF INFORMATION SCIENCE
THANK YOU
HAVE A NICE DAY!
THOMAS KASAKOWSKIJ | JULY 18, 2018 | HCI INTERNATIONAL LAS VEGAS

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