Do Companies Choose The Right Webinar And Know The Cost Of It
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This document discusses how companies choose webinar topics and estimates the typical costs of conducting a webinar. It notes that company teams usually brainstorm and vote on potential topics. It then estimates that a standard webinar team is around 10 people who work for 1-2 weeks, totaling around 500 man hours. At an average cost of $40-45 per hour, just the labor costs are estimated at $20,000-23,000. Additional marketing costs can run $10,000-20,000. Therefore, the total estimated costs of a standard company webinar are between $30,000-$40,000.
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Do Companies Choose The Right Webinar And Know The Cost Of It
- 1. Do Companies Choose The Right Webinar And Know The Cost Of Conducting A Webinar?? -Analogy BY SQAWebinars www.SQAWebinars.com
- 2. Pointers 1. Webinar Selection 2. Cost Of Webinar
- 3. How Companies Choose A Webinar Below typical procedure is fallowed (pun):- Step1: Hey Announce, Let US Find The Next Topic for Our Webinar. Step2: Who’s who of the Inc. talks to their team and suggests the topic. All suggestions are listed. Step3:Out of top 3-5 suggestions, a topic is decided. Bingo!!! Do you relate to this? Has it happened to you?
- 4. Story Of Doing A Webinar • Choose the team….A Team of 3 to 4 Engineers, Team of 1 to 3 Manager(s) (1-2), At-least 1-2 Director or VP level persons, Team of 2-3 sales engineers, 1-2 UI Designers is the team chosen J. • Overall rough team size of 10 members for 1-2 weeks. • Content creation, multiple Mock drills and so on….
- 5. Cost of a Webinar in #$$$$ Numbers • 10 People for 2 weeks is about 800 man hours. Taking an average of 500 man hours (if working on and off) • Taking per hour average cost @ 40-45 USD. • Cost of preparing webinar is $20-23k. • Did you forget marketing cost?? • Then comes the cost of your marketing campaign for this webinar, $10-20K.
- 6. Here is the Cost of a Webinar in #$$$$ • Overall cost for a webinar will be USD ~30K to 40k. • These are very conservative #’s though these could vary.
- 7. Did you notice anything wrong? • If No, then Great • If yes, then you may need some thinking and help to get the best ROI for your marketing budget • Visit our web-home to run a superb SQAWebinars campaign • www.SQAWebinars.com
- 8. Thank you • Social Media Handle @sqawebinars • info@sqawebinars.com