What does Facebook have planned for Virtual Reality Headsets?
•Download as PPTX, PDF•
0 likes•188 views
Presentation by Malcolm Graham, Chief Executive Officer, LimeTree, delivered at the Digital Marketing Show 2014.
Report
Share
Report
Share
Recommended
Publishing Today The Problem
The document discusses challenges facing the publishing industry in transitioning to digital formats. It notes key differences between print and online reading behaviors. The publishing model needs to change from static books/magazines to the free flow of information online. Advertising may not be as effective on the internet. Publishers must innovate and adapt to remain relevant as users are no longer dependent on a few publishers and can find free information elsewhere online.
Exploring Design
The document contains a collection of quotes about design from various individuals. It emphasizes that design must consider the people for whom the object is intended and their common ideas. It stresses that design is not just the aesthetics but also about usability, accessibility, and how it relates to people. Further, design should not try to please everyone but rather focus on accomplishing its particular purpose for its intended audience.
TEDx x Meraki = Innovazione al quadrato
TED is a nonprofit organization that shares ideas through an annual conference and TEDx events. At the TED conference, thought leaders present fast-paced, exciting talks sharing their ideas. TEDx events allow local communities to organize TED-like experiences. The document discusses requirements and analytics for a TEDx event held in an 800 square meter auditorium for over 800 people, including providing high-speed WiFi and collecting user data.
New Technologies and their role in the workplace
Presentation given to AGCOM 590 at Kansas State on Oct. 27, 2011. Covers new technologies that are available now and in the future and how they can be used in the workplace. Also gives information on evaluating and adopting new technology in the workplace with a case study on iPads.
Team project
The document discusses different presentation tools for businesses, including SlideShare, Prezi, and VoiceThread. SlideShare allows users to share slides and presentations online to attract viewers with keywords and industry information. Prezi is a more dynamic alternative to PowerPoint that stores presentations in the cloud. VoiceThread enables engaging presentations with audio narration and comments. It provides analytics and is accessible on mobile devices. All three tools aim to effectively convey information to audiences in an online format.
BOLD Conference
The document promotes Wecora, a presentation and collaboration tool tailored for designers. Wecora allows designers to rapidly create discussion boards for client feedback, make professional presentation boards quickly, securely share boards with clients and collaborators, and access projects from any device. It also automatically generates shopping lists and budgets to help designers work less and design more.
Offiflex
This document outlines a proposed office concept that focuses on using the office as a platform for innovation and productivity through work, collaboration, and socialization. The office would utilize modern technologies like video conferencing, networked printers, WiFi connectivity, and security systems while providing dedicated spaces for working, socializing, eating, and relaxing.
Charity Technology Conference Presentation
Felicity Pointer, Web Developer at British Red Cross, David Peel, Web developer at Eduserv and John Simcock, Client Director at Eduserv spoke at Charity Technology Conference 2012 about how British Red Cross optimized their site for mobile.
Recommended
Publishing Today The Problem
The document discusses challenges facing the publishing industry in transitioning to digital formats. It notes key differences between print and online reading behaviors. The publishing model needs to change from static books/magazines to the free flow of information online. Advertising may not be as effective on the internet. Publishers must innovate and adapt to remain relevant as users are no longer dependent on a few publishers and can find free information elsewhere online.
Exploring Design
The document contains a collection of quotes about design from various individuals. It emphasizes that design must consider the people for whom the object is intended and their common ideas. It stresses that design is not just the aesthetics but also about usability, accessibility, and how it relates to people. Further, design should not try to please everyone but rather focus on accomplishing its particular purpose for its intended audience.
TEDx x Meraki = Innovazione al quadrato
TED is a nonprofit organization that shares ideas through an annual conference and TEDx events. At the TED conference, thought leaders present fast-paced, exciting talks sharing their ideas. TEDx events allow local communities to organize TED-like experiences. The document discusses requirements and analytics for a TEDx event held in an 800 square meter auditorium for over 800 people, including providing high-speed WiFi and collecting user data.
New Technologies and their role in the workplace
Presentation given to AGCOM 590 at Kansas State on Oct. 27, 2011. Covers new technologies that are available now and in the future and how they can be used in the workplace. Also gives information on evaluating and adopting new technology in the workplace with a case study on iPads.
Team project
The document discusses different presentation tools for businesses, including SlideShare, Prezi, and VoiceThread. SlideShare allows users to share slides and presentations online to attract viewers with keywords and industry information. Prezi is a more dynamic alternative to PowerPoint that stores presentations in the cloud. VoiceThread enables engaging presentations with audio narration and comments. It provides analytics and is accessible on mobile devices. All three tools aim to effectively convey information to audiences in an online format.
BOLD Conference
The document promotes Wecora, a presentation and collaboration tool tailored for designers. Wecora allows designers to rapidly create discussion boards for client feedback, make professional presentation boards quickly, securely share boards with clients and collaborators, and access projects from any device. It also automatically generates shopping lists and budgets to help designers work less and design more.
Offiflex
This document outlines a proposed office concept that focuses on using the office as a platform for innovation and productivity through work, collaboration, and socialization. The office would utilize modern technologies like video conferencing, networked printers, WiFi connectivity, and security systems while providing dedicated spaces for working, socializing, eating, and relaxing.
Charity Technology Conference Presentation
Felicity Pointer, Web Developer at British Red Cross, David Peel, Web developer at Eduserv and John Simcock, Client Director at Eduserv spoke at Charity Technology Conference 2012 about how British Red Cross optimized their site for mobile.
Mobile Application and Web Development - A British Red Cross Case Study
Margaret O'Donnell, Head of Digital at British Red Cross, David Peel, Web developer at Eduserv and Charity Client Manager at Eduserv spoke at NfP Technology 2012 about how British Red Cross optimised their site for mobile.
IT Innovation & Continuous Learning
This document discusses Philips IT Innovation and its role in facilitating businesses to innovate via information technology. It describes Philips IT Innovation's program which aims to enable future vision, learning, and decision making through experimentation. It introduces the Digital Accelerator which identifies, develops, and validates digital propositions with business units. It emphasizes the need for a culture of experimentation and discusses competencies like design thinking, lean startup, and agile development which are important for running disciplined experiments. Finally, it discusses the role of IT professionals in enabling business transformation through a system of continuous learning.
NALPHA+ORIGINALdfba631e4fc26ee0bc0bf4e1e013187b7a7e10d1
Fourth Wall Technologies creates interactive virtual reality experiences that allow users to explore and customize real estate properties before they are built. Their system uses motion tracking and photorealistic graphics so that a user's movements in the real world are mirrored in the virtual world, displayed through a compact 3D display unit. It offers advantages over other existing tools by allowing fully immersive and customizable experiences. Current progress includes their portable Panther unit, and future goals include improved graphics, field of view, and user interactions.
Nalpha Panther
Fourth Wall Technologies creates an interactive virtual reality system that allows users to freely explore and customize real estate properties before they are built. Their portable system uses motion tracking and photorealistic graphics to mirror a user's movements in the virtual world. This gives customers a true sense of being in the property and helps developers increase sales by demonstrating customization options. Fourth Wall sees continued improvements in immersive technology and financial trends supporting their platform as the future of real estate.
Welcome Session, AgileTour
This is a opening words which were presented by by Gad Lidror, Ignite COO and Haim Deutsch (CSC, CST) as part of AgileTour 2010, an international conference that was organized by Ignite and held in the Computer Science Faculty of the Technion, Israeli leading academic institute for technological studies
Modern Digital Design: The power of Responsive Design
You've probably already heard of the term Responsive Design. Currently it's one of the hot topics being discussed in the digital space and something many businesses are trying to get their heads around.
So what exactly is Responsive Design? And why does it matter?
Video Production Intensive
This document outlines the agenda for a video production intensive workshop. The goals for the day are to discuss why video is important, industry trends in online video, video production theory, and do hands-on video projects. Some key points that are covered include how online video consumption is widespread, especially among affluent groups, and how video is very effective at inspiring action and spreading messages virally. The document also discusses different types of video styles from authentic smartphone videos to more polished production value videos, and provides a sample storyboard for a one-person testimonial video.
How to innovate your business
The document discusses four levels of business innovation: strategy, organization, skillset, and tools. It promotes being agile, conducting strategic experiments, organizing cross-functional teams across essential domains like business, design, and technology, building an innovation skillset through learning and hiring, and using tools like innovation canvases, dashboards, and data/web tools to drive business innovation. The goal is to help companies reinvent themselves through a strategic focus on innovation.
3P’s of Personalisation People, Performance and Pitfalls
This document discusses the three P's of personalization: People, Performance, and Pitfalls. It addresses key questions around personalizing experiences without being creepy, what technology and skills are useful, and learning from customer behavior. Potential pitfalls around using data versus understanding behavior are explored. The importance of having the right team with skills in artistry, science, and entrepreneurship is covered. Examples from twinings.co.uk demonstrate how to capture customer information, bring people back through personalization, and strengthen bonds.
Using Social Intelligence to Sharpen your Digital Marketing by James Hindhaugh
Using Social Intelligence to sharpen your digital marketing discusses how social intelligence can be used for audience understanding, early warning systems, crisis support and detection. Case studies show how it was used to understand concerns about violent video games and gamers, provide amber light support during the Libor rate-fixing scandal, and detect a significant NHS healthcare crisis from a social media post. The document also introduces social intelligence vendor Trufflenet and their proprietary techniques to analyze online discourse.
Pinterest - Are You Using it Properly? by Beverly Barker
The document advertises a 10% discount on selected training courses from the IDM academy. It provides the website and social media accounts for the IDM where more details on the offer can be found. The second half appears to be an agenda for a presentation on properly using Pinterest, covering topics such as high traffic generation, referral sites, addictive behaviors, and strategies for brands. The document promotes a special offer for training courses and an upcoming presentation on using Pinterest effectively.
Social Media: Managing Legal Risks by Fox Williams
This document summarizes some of the key legal risks associated with social media use and provides recommendations for managing those risks. It discusses issues like brand impersonation, monitoring third party sites, responding to crises, complying with terms of use and regulations, dealing with defamation and data protection, and establishing social media policies for employees. The document emphasizes the importance of having policies in place to protect brands, educating staff, monitoring third party content, and dealing with issues promptly when something goes wrong.
How To Become Remarkable with Inbound Marketing by Jonathan Elder
This document outlines Jonathan Elder's approach to inbound marketing, called Reality Marketing. It emphasizes understanding buyer behavior, setting strategic goals and messages, and building a Marketing Machine to generate qualified leads. The Marketing Machine approach involves creating and distributing public, no-risk, and low-risk content to help prospects know, like, and trust a company before being exposed to sales content. The goal is to position a company as remarkable and guide prospects through the sales funnel, rather than directly selling to them.
The Future of Marketing by Jane Slimming
The document discusses the future of marketing and focuses on the zero moment of truth (ZMOT), first moment of truth, and second moment of truth. It emphasizes using content marketing, organic promotion through blogs and social media, and public relations to influence customer perceptions and ensure consistent branding across all touchpoints. Key recommendations include revisiting the customer experience, strengthening customer relationships through CRM, and focusing marketing efforts on areas that drive the biggest efficiencies.
How to Use LinkedIn to Transform your B2B Marketing
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. LinkedIn tactics recommended include building a compelling profile with a photo and recommendations, connecting with relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, and including images and video to boost engagement. In summary, LinkedIn offers exceptional reach, access to customer data, and a trusted environment to reach people early in the sales process.
What Can you do with your Website
This document discusses how websites can generate leads and strengthen sales pipelines using Anonymous Visitor Identification (AVI) technology. It notes that while Google Analytics provides some useful data, it only identifies about 2% of website traffic and doesn't track anonymous visitors. AVI can tag anonymous visitors, allowing marketers to see which campaigns are most effective at driving converting traffic, identify visitors interested in the business, and provide sales teams with valuable insights about website visitors to improve conversion rates during phone calls. The document promotes trying a two-week free trial of the company's AVI technology.
Being Successful on Mobile
Presentation delivered at the Digital Marketing Show 2015 by Raja Saggi, Head of B2B Marketing at Google.
How to Avoid a Website Redesign Disaster
This document discusses the benefits of a data-driven website redesign (DDR) over a traditional redesign. It argues that a DDR uses A/B testing throughout the redesign process to continually learn from customers and improve the site. This avoids issues with traditional "big bang" redesigns that introduce many changes at once without understanding their impact. The document provides examples of how innovative A/B tests can significantly increase metrics like conversions. It concludes by outlining eight steps for companies to follow a DDR approach and maintain continuous testing/improvement to outgrow competitors.
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...DigitalMarketingShow
1. The document discusses using authentic and meaningful content that matters to audiences, rather than clickbait, and provides tips on developing a content strategy with purpose.
2. It recommends revealing controversial truths through investigative content to engage audiences and drive media coverage, providing a case study where exposing unfair exchange rates at the Post Office generated over 125 media articles.
3. Key lessons are to ensure evidence backs up stories, manage details tightly, and be prepared to build stories quickly to capitalize on media interest. Revealing unknown truths can fuel wide reach and translate issues to specific audiences.How to Learn from the Best to Optimise Automated Email Marketing Campaigns
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
From Concept to Conversation: Generating Lead Engagement through B2B Content ...
From Concept to Conversation: Generating Lead Engagement through B2B Content ...DigitalMarketingShow
Presentation delivered at the Digital Marketing Show 2015 by Chris Field, Fieldworks.
http://www.fieldworksmarketing.co.uk/exclusive-report-how-retailers-choose-technology/ Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...
Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...DigitalMarketingShow
This document discusses using TV advertising as part of a cross-channel marketing campaign to grow app installs. It argues that TV has the largest reach of any medium and can build strong brand awareness over time. While performance advertising drives immediate conversions, TV is more effective for sustained branding. The document presents case studies of mobile games and entertainment apps that saw increased installs and lower customer acquisition costs from TV campaigns.More Related Content
What's hot
Mobile Application and Web Development - A British Red Cross Case Study
Margaret O'Donnell, Head of Digital at British Red Cross, David Peel, Web developer at Eduserv and Charity Client Manager at Eduserv spoke at NfP Technology 2012 about how British Red Cross optimised their site for mobile.
IT Innovation & Continuous Learning
This document discusses Philips IT Innovation and its role in facilitating businesses to innovate via information technology. It describes Philips IT Innovation's program which aims to enable future vision, learning, and decision making through experimentation. It introduces the Digital Accelerator which identifies, develops, and validates digital propositions with business units. It emphasizes the need for a culture of experimentation and discusses competencies like design thinking, lean startup, and agile development which are important for running disciplined experiments. Finally, it discusses the role of IT professionals in enabling business transformation through a system of continuous learning.
NALPHA+ORIGINALdfba631e4fc26ee0bc0bf4e1e013187b7a7e10d1
Fourth Wall Technologies creates interactive virtual reality experiences that allow users to explore and customize real estate properties before they are built. Their system uses motion tracking and photorealistic graphics so that a user's movements in the real world are mirrored in the virtual world, displayed through a compact 3D display unit. It offers advantages over other existing tools by allowing fully immersive and customizable experiences. Current progress includes their portable Panther unit, and future goals include improved graphics, field of view, and user interactions.
Nalpha Panther
Fourth Wall Technologies creates an interactive virtual reality system that allows users to freely explore and customize real estate properties before they are built. Their portable system uses motion tracking and photorealistic graphics to mirror a user's movements in the virtual world. This gives customers a true sense of being in the property and helps developers increase sales by demonstrating customization options. Fourth Wall sees continued improvements in immersive technology and financial trends supporting their platform as the future of real estate.
Welcome Session, AgileTour
This is a opening words which were presented by by Gad Lidror, Ignite COO and Haim Deutsch (CSC, CST) as part of AgileTour 2010, an international conference that was organized by Ignite and held in the Computer Science Faculty of the Technion, Israeli leading academic institute for technological studies
Modern Digital Design: The power of Responsive Design
You've probably already heard of the term Responsive Design. Currently it's one of the hot topics being discussed in the digital space and something many businesses are trying to get their heads around.
So what exactly is Responsive Design? And why does it matter?
Video Production Intensive
This document outlines the agenda for a video production intensive workshop. The goals for the day are to discuss why video is important, industry trends in online video, video production theory, and do hands-on video projects. Some key points that are covered include how online video consumption is widespread, especially among affluent groups, and how video is very effective at inspiring action and spreading messages virally. The document also discusses different types of video styles from authentic smartphone videos to more polished production value videos, and provides a sample storyboard for a one-person testimonial video.
How to innovate your business
The document discusses four levels of business innovation: strategy, organization, skillset, and tools. It promotes being agile, conducting strategic experiments, organizing cross-functional teams across essential domains like business, design, and technology, building an innovation skillset through learning and hiring, and using tools like innovation canvases, dashboards, and data/web tools to drive business innovation. The goal is to help companies reinvent themselves through a strategic focus on innovation.
What's hot (8)
Mobile Application and Web Development - A British Red Cross Case Study
Mobile Application and Web Development - A British Red Cross Case Study
NALPHA+ORIGINALdfba631e4fc26ee0bc0bf4e1e013187b7a7e10d1
NALPHA+ORIGINALdfba631e4fc26ee0bc0bf4e1e013187b7a7e10d1
Modern Digital Design: The power of Responsive Design
Modern Digital Design: The power of Responsive Design
Viewers also liked
3P’s of Personalisation People, Performance and Pitfalls
This document discusses the three P's of personalization: People, Performance, and Pitfalls. It addresses key questions around personalizing experiences without being creepy, what technology and skills are useful, and learning from customer behavior. Potential pitfalls around using data versus understanding behavior are explored. The importance of having the right team with skills in artistry, science, and entrepreneurship is covered. Examples from twinings.co.uk demonstrate how to capture customer information, bring people back through personalization, and strengthen bonds.
Using Social Intelligence to Sharpen your Digital Marketing by James Hindhaugh
Using Social Intelligence to sharpen your digital marketing discusses how social intelligence can be used for audience understanding, early warning systems, crisis support and detection. Case studies show how it was used to understand concerns about violent video games and gamers, provide amber light support during the Libor rate-fixing scandal, and detect a significant NHS healthcare crisis from a social media post. The document also introduces social intelligence vendor Trufflenet and their proprietary techniques to analyze online discourse.
Pinterest - Are You Using it Properly? by Beverly Barker
The document advertises a 10% discount on selected training courses from the IDM academy. It provides the website and social media accounts for the IDM where more details on the offer can be found. The second half appears to be an agenda for a presentation on properly using Pinterest, covering topics such as high traffic generation, referral sites, addictive behaviors, and strategies for brands. The document promotes a special offer for training courses and an upcoming presentation on using Pinterest effectively.
Social Media: Managing Legal Risks by Fox Williams
This document summarizes some of the key legal risks associated with social media use and provides recommendations for managing those risks. It discusses issues like brand impersonation, monitoring third party sites, responding to crises, complying with terms of use and regulations, dealing with defamation and data protection, and establishing social media policies for employees. The document emphasizes the importance of having policies in place to protect brands, educating staff, monitoring third party content, and dealing with issues promptly when something goes wrong.
How To Become Remarkable with Inbound Marketing by Jonathan Elder
This document outlines Jonathan Elder's approach to inbound marketing, called Reality Marketing. It emphasizes understanding buyer behavior, setting strategic goals and messages, and building a Marketing Machine to generate qualified leads. The Marketing Machine approach involves creating and distributing public, no-risk, and low-risk content to help prospects know, like, and trust a company before being exposed to sales content. The goal is to position a company as remarkable and guide prospects through the sales funnel, rather than directly selling to them.
The Future of Marketing by Jane Slimming
The document discusses the future of marketing and focuses on the zero moment of truth (ZMOT), first moment of truth, and second moment of truth. It emphasizes using content marketing, organic promotion through blogs and social media, and public relations to influence customer perceptions and ensure consistent branding across all touchpoints. Key recommendations include revisiting the customer experience, strengthening customer relationships through CRM, and focusing marketing efforts on areas that drive the biggest efficiencies.
Viewers also liked (6)
3P’s of Personalisation People, Performance and Pitfalls
3P’s of Personalisation People, Performance and Pitfalls
Using Social Intelligence to Sharpen your Digital Marketing by James Hindhaugh
Using Social Intelligence to Sharpen your Digital Marketing by James Hindhaugh
Pinterest - Are You Using it Properly? by Beverly Barker
Pinterest - Are You Using it Properly? by Beverly Barker
Social Media: Managing Legal Risks by Fox Williams
Social Media: Managing Legal Risks by Fox Williams
How To Become Remarkable with Inbound Marketing by Jonathan Elder
How To Become Remarkable with Inbound Marketing by Jonathan Elder
More from DigitalMarketingShow
How to Use LinkedIn to Transform your B2B Marketing
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. LinkedIn tactics recommended include building a compelling profile with a photo and recommendations, connecting with relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, and including images and video to boost engagement. In summary, LinkedIn offers exceptional reach, access to customer data, and a trusted environment to reach people early in the sales process.
What Can you do with your Website
This document discusses how websites can generate leads and strengthen sales pipelines using Anonymous Visitor Identification (AVI) technology. It notes that while Google Analytics provides some useful data, it only identifies about 2% of website traffic and doesn't track anonymous visitors. AVI can tag anonymous visitors, allowing marketers to see which campaigns are most effective at driving converting traffic, identify visitors interested in the business, and provide sales teams with valuable insights about website visitors to improve conversion rates during phone calls. The document promotes trying a two-week free trial of the company's AVI technology.
Being Successful on Mobile
Presentation delivered at the Digital Marketing Show 2015 by Raja Saggi, Head of B2B Marketing at Google.
How to Avoid a Website Redesign Disaster
This document discusses the benefits of a data-driven website redesign (DDR) over a traditional redesign. It argues that a DDR uses A/B testing throughout the redesign process to continually learn from customers and improve the site. This avoids issues with traditional "big bang" redesigns that introduce many changes at once without understanding their impact. The document provides examples of how innovative A/B tests can significantly increase metrics like conversions. It concludes by outlining eight steps for companies to follow a DDR approach and maintain continuous testing/improvement to outgrow competitors.
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...DigitalMarketingShow
1. The document discusses using authentic and meaningful content that matters to audiences, rather than clickbait, and provides tips on developing a content strategy with purpose.
2. It recommends revealing controversial truths through investigative content to engage audiences and drive media coverage, providing a case study where exposing unfair exchange rates at the Post Office generated over 125 media articles.
3. Key lessons are to ensure evidence backs up stories, manage details tightly, and be prepared to build stories quickly to capitalize on media interest. Revealing unknown truths can fuel wide reach and translate issues to specific audiences.How to Learn from the Best to Optimise Automated Email Marketing Campaigns
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
From Concept to Conversation: Generating Lead Engagement through B2B Content ...
From Concept to Conversation: Generating Lead Engagement through B2B Content ...DigitalMarketingShow
Presentation delivered at the Digital Marketing Show 2015 by Chris Field, Fieldworks.
http://www.fieldworksmarketing.co.uk/exclusive-report-how-retailers-choose-technology/ Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...
Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...DigitalMarketingShow
This document discusses using TV advertising as part of a cross-channel marketing campaign to grow app installs. It argues that TV has the largest reach of any medium and can build strong brand awareness over time. While performance advertising drives immediate conversions, TV is more effective for sustained branding. The document presents case studies of mobile games and entertainment apps that saw increased installs and lower customer acquisition costs from TV campaigns.An Affiliate's Guide - Navigating the Technical SEO Minefield
This document provides a summary of key technical SEO fundamentals that website owners should check on their sites. It outlines 15 technical factors to evaluate, including proper use of robots.txt files, XML sitemaps, page speed, mobile usability, and avoiding duplicate content issues. It also mentions two additional proactive optimizations of using schema markup and user testing to help search engines understand content and how users interact with sites. The document emphasizes that getting these technical fundamentals right is important for search engines to properly crawl and index sites.
How User-Generated Content is Changing Content Marketing
Presentation delivered at the Digital Marketing Show 2015 by Sophie Turton, Content Marketing Specialist at Bozboz.
From Inception to Delivery - How to Create a Winning Content Strategy
Presentation delivered at the Digital Marketing Show 2015 by Robert Taylor and Irma Hunkeler, BlueGlass.
The Real Potential of Marketing Automation, the Real Potential of You
Presentation delivered at the Digital Marketing Show 2015 by Adam Sharp, MD and Co-Founder of clevertouch in London's ExCeL.
Are All Digital Things Created Equal?
Presentation delivered by Simon Prince, Head of Customer Marketing for Powwownow at the Digital Marketing Show Refresh on the 30th September 2015.
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Presentation delivered by Javier Burón, Co-founder and CEO of SocialBro, at the Digital Marketing Show Refresh on the 30th September 2015.
Reaching The Mobile Consumer
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
Storytelling in the Digital Age
This document is an outline for a presentation on storytelling in the digital age. It is divided into three parts that discuss attention spam, how content alone is not king, and the power of story. The outline suggests that effective digital communication relies more on creating emotion and meaning through stories, characters, and shared experiences rather than through numbers or information alone. Stories help translate information into emotions in a way that makes people care and connects them through shared meanings.
The Attribution Value Equation
- The presentation discusses attribution, which is measuring the impact and influence of different marketing activities on outcomes like sales and leads.
- It covers the history of attribution models evolving from single-click attribution to statistical models that analyze customer journeys across channels.
- The challenges of attributing the behavior of modern shoppers who research on multiple devices are discussed, as well as how attribution has expanded to measure online impressions and offline influences.
- Rakuten Attribution, formerly known as DC Storm, is positioned as a solution to help companies understand customer journeys and make better marketing budget decisions.
Thriving in Today's Customer-Driven World
Presentation delivered by Laura Creamer, EMEA, Relationship Manager, Silverpop, at the Digital Marketing Show Mid Term (2015).
Building an Advocate Community
Presentation delivered by Dan Spicer, Community Lead, EMEA, Hootsuite, at the Digital Marketing Show Mid Term (2015).
5 Steps to Mobile Success
Presentation delivered by Raja Saggi, Head of B2B Marketing, UK & Ireland at Google, at the Digital Marketing Show Mid Term (2015).
More from DigitalMarketingShow (20)
How to Use LinkedIn to Transform your B2B Marketing
How to Use LinkedIn to Transform your B2B Marketing
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
From Concept to Conversation: Generating Lead Engagement through B2B Content ...
From Concept to Conversation: Generating Lead Engagement through B2B Content ...
Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...
Using TV Advertising to Grow Installs as Part of an Effective Cross-Channel M...
An Affiliate's Guide - Navigating the Technical SEO Minefield
An Affiliate's Guide - Navigating the Technical SEO Minefield
How User-Generated Content is Changing Content Marketing
How User-Generated Content is Changing Content Marketing
From Inception to Delivery - How to Create a Winning Content Strategy
From Inception to Delivery - How to Create a Winning Content Strategy
The Real Potential of Marketing Automation, the Real Potential of You
The Real Potential of Marketing Automation, the Real Potential of You
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Recently uploaded
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Customer relationship management notes for Bcom students
Customer relationship management notes In
Detail
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
descripcion detallada de la metodologia HCD
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Recently uploaded (20)
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
What does Facebook have planned for Virtual Reality Headsets?
- 1. Presenting to: Digital Marketing Show November 2014
- 2. LimeTree • What is LimeTree • Who we are • What we do • Where we are going with this...
- 3. INTRO TO VR - VIDEO • Overview of VR. • Exciting new medium • Best possible time for involvement is now
- 4. VR DESIGN & DEV + VID • The process –Feasibility study –Design –Prototyping –Production • Toolkit –3D modelling software –Game engine
- 5. CHALLENGES OF VR •Common misconceptions •Motion sickness •High Hardware demands •Lack of design standards
- 6. SOME COOL STUFF + VIDEO • Travel Industry • Building/ Retail design • Computing/Internet • Entertainment • Social • Phobia Treatment • Education