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1. Presentations are communication tools that can
be used as lectures.
DIGITAL
MARKETING

2. WHAT
WE DO ?
Presentations are communication tools
that can be used as lectures.
The promotion of brands to connect with potential customers using
the internet and other forms of digital communication.
This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing
channel.
DIGITAL MARKETING

3. WHY DIGITAL MARKETING ?
Presentations are communication tools that can be
used as lectures.
TARGET TOOLS
COST
STRATEGY
One of the most important
things for a successful
marketing experience
today is knowing your
target audience in digital
marketing. Marketing to
the right target audience
is essential for success in
digital marketing
campaigns.0
A digital marketing strategy
is a set of planned actions
performed online to reach
specific business goals. In
simple terms, this means
performing consistent
actions at the right time via
the most suitable online
channels to increase
revenue and improve
relationships with your
audience
With digital marketing, a lot
of your costs are low. Things
like email campaigns, social
media interactions and posts,
and website content cost
you nearly nothing t
o produce. When your
customers come to you
through these channels, your
CAC is negligible.
A h r e f s
A l l i n O n e S E O
P r o o f
S u r v e y A n y p l a c e
Y o a s t
S l a c k
T r e l l o
C a n v a B u s i n e s s
G o o g l e A d w o r d s
G o o g l e A n a l y t i c s
T h e T o p 1 9 B e s t D i g i t a l
M a r k e t i n g T o o l s
H u b s p o t
i n 2 0 2 2

4. DIGITAL MARKETING
Presentations are communication tools that can be
used as lectures.
01
02
03
04
05
06
07
08
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Search Engine Marketing
Instant Messaging Marketing
Affiliate Marketing
Email Marketing

5. HOW ?

6. Quality Content Provides a Great
User Experience - SEO involves
various strategies such as
generating backlinks, writing
quality blog posts and using good
keywords. It also involves
creating a website that has a
good structure that users can
navigate easily, optimizing your
robots.
Search Engine
Optimization
(SEO)
QUALITY OF CONTENT MOBILE-FRIENDLINESS
Does Mobile Friendliness Matter for
SEO? Mobile friendliness does
matter for SEO. In fact, it's a
ranking signal in both Google and
Bing's algorithms when it detects a
user is searching on a mobile
device. Websites that are mobile
friendly, in general, will outrank
non-mobile friendly sites in mobile
search results.
LEVEL OF USER
ENGAGEMENT
User engagement is a term for all
of the ways we can measure how
a visitor is interacting with a
website's content. These metrics
include the total amount of time
they spend on the site, how many
comments they leave, and
whether they choose to share it
on social media.
NUMBER AND QUALITY
OF INBOUND LINKS
Inbound links, also known as
backlinks, occur when another
website links back to your site.
Google views inbound links as an
indicator that your site has high-
quality content, making these links
one of the most important
elements in search engine
optimization (SEO).

7. 30% 50% 60% 90%
DIGITAL MARKETING
Presentations are communication tools that can be
used as lectures.
2 0 1 5 2 0 1 6 2 0 1 8 2 0 1 9
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional
messaging and measure its impact through your customer journey.

8. Content
Marketing
Social Media
Marketing

9. Question ?

10. THANK YOU