1. DEngineers vs. Artists vs. Others
ifferentMindsets
WEN GENG
qgeng@albany.edu

2. http://www.boredpanda.com/creative-packaging-pasta-hairstyles-nikita/

3. How Does Packaging Affect Consumers?
Color Patterns
Similar types of products will often adopt similar packaging color and design
Luxury
black, silver, and gold
Cleaning
white and blue
Healthy
green

4. Parul Nanda, Jeff Bos, Kem-Laurin Kramer, Catharine Hay, & Jennifer Ignacz. 2008.
Effect of smartphone aesthetic design on users’ emotional
reaction: An empirical study.
Sonderegger, Andreas, Andreas Uebelbacher, Manuela Pugliese, and Juergen Sauer. 2014.
The Influence of Aesthetics in Usability Testing: The Case of
Dual-Domain Products.
Literature
Aesthetic, Usability, and Emotion

5. Example

6. Aesthetic, Usability, and Emotion
on Different Mindsets
Research Topic
http://www.hotspringsrecords.net/ and gettyimages

7. Research Design
megal
A.section
B.machine
C.new
D.I don’t know
NEXT
cerebr
A.development
B.root
C.before
D.I don’t know
NEXT
2020 20

8. Research Topic
Watson et al., 1988
Measurements
Efficiency Happiness
• Task completion time
• Task completion rate
• Questionnaire
• PANAS
The Positive and
Negative Affect
Schedule
• Interview

9. Process
Entry Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Exit Questionnaire
Interview

10. Process
Entry Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Exit Questionnaire
Interview
Collecting user’s
background information
and experience on
medical/legal terms, arts,
computers, and so on

11. Process
Entry Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Exit Questionnaire
Interview
megal
A.section
B.machine
C.new
D.I don’t know
NEXT
Collecting user’s
perception about
the interface

12. Process
Entry Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Exit Questionnaire
Interview
Collecting user’s
perception about
the interface
cerebr
A.development
B.root
C.before
D.I don’t know
NEXT

13. Process
Entry Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Pre-defined Tasks
Post-task Questionnaire
Exit
Questionnaire
Interview
Collecting user’s
perception about the
two different interfaces

14. Hypothesis
CO
LO
RFU
L
IN
TERFACE
Engineers’
Efficiency
Engineers’
Happiness
Artists’
Efficiency
Artists’
Happiness
Others’
Efficiency
Others’
Happiness
o
o
-
+
+
+
(in
comparison
with the
white interface)
BLUE
BACKG
RO
UND

15. Research Goal
http://smurfs.wikia.com/wiki/Tailor_Smurf
We should be able to
tailor our products
based on our
targeted audience to
make the best use of
our time and effort

16. Future Study
To what extent…

17. Questions?
Thank you!
Wen Geng
qgeng@albany.edu