INUSE seminar 26.9.2011Long-term user experience anduser involvementSari Kujala
Contents•  What is the role of users in design?•  How about in industrial context?•  In designing for user experience?•  H...
User involvement approaches (Kujala,2003)           User-           Participatory Ethnography Contextual           centere...
User involvement in industrial contexts•  The aim is cost-efficient product development and   commercially successful prod...
Designing for user experience?•  The aim is that using the product feels good   –  Stimulation – product is challenging an...
Example: A hidden need
Psychological values•  Describe what is important to a person in life  Social relatedness Esteem, status, achievement,    ...
User values •  User values are their personal values that    affect their views about what is important in a    certain pr...
Sentence completion•  is a combination of a questionnaire and a projective   technique   –  Used in psychology and consume...
Sentence completion is revealing inner thoughts(Hoyer and MacInnis, 2007)•  People who don’t smoke are...   ….happier   …....
Sentence completion for identifying user valuesGeneral            The most important thing to me is…                   It ...
Sentence completion for evaluating UX
Sentence completion for evaluating symbolicmeanings               13
Long-term user experience•  How the user’s experience and relationship with a product   evolves over time   –  from early ...
UX Curve method
Results: Mean attractiveness curves       Facebook             Mobile phone
Competing factors improving andworsening long-term user experience
Conclusions•  User involvement has different approaches suitable to   different situations•  Designing for user experience...
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Inuse Seminar Sept 26 2011 - Sari Kujala

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Inuse Seminar Sept 26 2011 - Sari Kujala

  1. 1. INUSE seminar 26.9.2011Long-term user experience anduser involvementSari Kujala
  2. 2. Contents•  What is the role of users in design?•  How about in industrial context?•  In designing for user experience?•  How to involve users if there are millions of them all over the world?•  Long-term user experience
  3. 3. User involvement approaches (Kujala,2003) User- Participatory Ethnography Contextual centered design design designEmphasis Usability Democratic Social Context of participation aspects of work workTypical Task analysis Workshops Observation Contextualmethods Prototyping Prototyping Video- inquiry Usability analysis Prototyping evaluations
  4. 4. User involvement in industrial contexts•  The aim is cost-efficient product development and commercially successful products –  As broad user group as possible – involved users should be representative –  Users may not be motivated to participate if the role of the product is small in their lives –  Users are unaware of implementation constraints and design practices –  Also remote methods needed to reach an international audience of users –  Success may not depend on used methods – users as information sources and mere direct links are enough
  5. 5. Designing for user experience?•  The aim is that using the product feels good –  Stimulation – product is challenging and novel (Hassenzahl, 2004) –  Identification – product communicates the user’s personal values (Hassenzahl, 2004) –  Rewarding (van der Heijden) –  Surprise (Derbaix and Vanhamme, 2003)•  Are users able to design pleasurable feelings? –  Talking about pleasure is not socially accepted –  Users may not be aware of their personal needs, values and emotions –  People have difficulties in remembering emotional experiences and they easily use generalizations
  6. 6. Example: A hidden need
  7. 7. Psychological values•  Describe what is important to a person in life Social relatedness Esteem, status, achievement, conformity, equality, helpfulness Emotional and Aroused feeling or affective sates, hedonistic pleasure, fun, sensory enjoyment Growth and self- Independent though and action: actualization choosing, creating and exploring Universal Protection of the welfare of all people and for nature
  8. 8. User values •  User values are their personal values that affect their views about what is important in a certain product –  Connection to product preference –  Essential in persuading users
  9. 9. Sentence completion•  is a combination of a questionnaire and a projective technique –  Used in psychology and consumer research to reveal inner thoughts –  Respondents’ are asked to complete given sentences •  first reactions and associations •  using own words –  Less likely to be culturally biased
  10. 10. Sentence completion is revealing inner thoughts(Hoyer and MacInnis, 2007)•  People who don’t smoke are... ….happier ….wise•  Teenagers who start to smoke are…. ….crazy ….foolish
  11. 11. Sentence completion for identifying user valuesGeneral The most important thing to me is… It is important in my children’s spare time activities that…Social relatedness When my child exercises, other children…Emotional and The emotion my children’s exercisinghedonistic arouses… My child’s best experience was…Growth and self- Exercising helps my child to….actualization
  12. 12. Sentence completion for evaluating UX
  13. 13. Sentence completion for evaluating symbolicmeanings 13
  14. 14. Long-term user experience•  How the user’s experience and relationship with a product evolves over time –  from early learning and enthusiasm to becoming a part of daily life
  15. 15. UX Curve method
  16. 16. Results: Mean attractiveness curves Facebook Mobile phone
  17. 17. Competing factors improving andworsening long-term user experience
  18. 18. Conclusions•  User involvement has different approaches suitable to different situations•  Designing for user experience requires new approaches –  Users may not be aware of their needs, values and emotions –  People rationalize and avoid talking issues that are not socially- accepted –  Designing for experience takes many forms and is challenging, often easier to start with evaluation

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