2. “Baby Boomer” Campaign
Direct mail postcard campaign to remind
Oregonians over age 60-69 to remain
registered as anatomical donors.
“D” Campaign
Direct mail postcard campaign to encourage
18-29 year olds to register as anatomical
donors when they obtained/renewed their
drivers licenses.
4. Erase the Wait Campaign
Brochure for new initiative to
educate patients and the
general public about kidney
transplantation from living
donors – the leading
treatment option for kidney
failure.
• Spanish on back; recruited
volunteer translator
• Collaborated with creative
agency, print house
• Outreach coincided with
radio advertising
campaign in 3 markets
5. Social Media Examples
Whiteboard Campaign
Goal:
Increase volunteerism
through direct
community engagement
Result:
Doubled volunteer
capacity over two-year
period
6. Social Media Examples
Give Us the Finger Campaign
Goal:
Increase volunteerism
through direct
community engagement
Result:
Doubled volunteer
capacity over two-year
period
7. Recycle Yourself
High School Curriculum
• 200+ page curriculum to educate students about donation and
transplantation.
• Available free to science and health educators nationally via the
gorecycleyourself.com website.
