Project DEgree Brand Analysis

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Project DEgree Brand Analysis

  1. 1. The Project DEgree Brand AnalysisMarketplaceDevelopmental Education Reform movement within community and technical colleges.Target CollegesColleges that have a strategic goal to significantly improve the success rates of students starting indevelopmental education.Target StudentsAny degree seeking student who has tested into developmental education in one or more areas.Catch phraseEngage. Support. Accelerate. Graduate.TaglineProject DEgree is an evidence-based, proven design for improving the success of students starting indevelopmental educationUnique Attributes in the Marketplace 1. Project DEgree is a comprehensiveapproach to developmental education reform that tailors evidence-based practices coupled with training and development to meet a college’s needs and available budget. 2. Project DEgree has a proven successrecord based on an extensive evaluation effort involving 9 colleges in 9 states. 3. Project DEgree harnesses the power of a national network coordinated by GtCNN – an organization with a 10 year track record providing quality implementation and scale-upof programs that improve the success rates of vulnerable students. 4. Project DEgree targets direct-service level improvements that most immediately impact student success while recommending strategic changes in institutional policies and practices.
  2. 2. 5. Project DEgree champions of the work of faculty as critical drivers of successful change efforts by providing professional development, support, and collegial connections to meet their immediate needs in serving today’s students. 6. Project DEgree assists faculty and student services staff toreinvent their roles, including leveraging technology to allow them more time to offer personalized learning and support to students. 7. Project DEgree acknowledges that developmental students have complex lives and intervenes in ways that address the growth and success of the whole student.Comprehensive PackagePersistent Focus on Degree Completion Intentional Collaboration and Integrated Leadership Promotion offull-time, continuous enrollment Implementation with scaling in mind Intrusive career development and goal-setting Broad support, buy-in, and involvement Prescriptive course-taking and degree planning Academic and student services integration Profuse completion messaging Intentional faculty and cross-departmental collaboration; regular meeting structure Structured block scheduling Intentional hiring for collaborative, Required early completion of DE requirements innovative skillset and growth mindsetInnovativeTeaching and Learning Holistic Student Support Collaborative, constructivist pedagogy Wrap-around support and coaching Learning communities Intrusive advising Project-based integrated curriculum Solution-focused approach Strategies and structures to accelerate progress Socio-emotional skill development Mandatory orientation

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