Dizzee Rascal released his fourth studio album titled "Tongue N Cheek" on September 21st. The album was promoted through various media including his MySpace page, magazine reviews, performances on BBC and Later with Jools Holland, a limited edition sneaker collaboration with Nike, and in-store signing events.

1. Tongue N Cheek Album Released 21 st September Dizzee Rascal Research

2. Tongue N Cheek; Track Listings Disc One Bonkers Road Rage Dance Wiv Me Freaky Freaky Can’t Tek No More Chillin’ Wiv Da Man Dem Dirtee Crash Money Money Leisure Hoilday Bad Behaviour Bonus Disc – Foot N Mouth Intro DJ Semtex & Dizzee Rascal Skit Butterfly Holiday [Snippet] Dance Wiv Me [Snippet] Bonkers [Snippet] DJ Semtex Interview with Newham Generals Hard – Newham Generals [Snippet] Mind Is A Gun – Newham Generals DJ Semtex Interview ft. Smurfie Syco Laugh – Smurfie Syco Dizzee Rascal Talks About Forthcoming Project ‘Maniac Music’ Warrior Within – Dizzee Rascal Ft. D Double E Footsie [Snippet] Freestyle – Dizzee Rascal D Double E Footsis & Smurfie Syco Exclusive

3. MySpace This is the first thing you see when you go onto Dizzee Rascal’s MySpace page (top picture on the right) it is the cover to his new album but it has been edited so that you click the links below to; iTunes, HMV, amazon.com, play.com and 7digital. Using the same graphics that are on the front of his albums you know exactly what to look for when you are looking to purchase his new album (due to the same graphics, fonts and colours etc) http://www.myspace.com/dizzeerascal

4. Other Features on MySpace Mixtape – Pop out Player A variety of songs are embed onto the page on a player for the listener to preview some of Dizzee Rascal’s well known songs. Gig and Festival Listings A list of Gig dates are entered on to his MySpace page with links to all of his upcoming shows, there is a direct link to the venue so you can book the tickets too. Festivals are a great way to get a big crowd and get them involved in his music, from how many venues are sold out, he is a very popular artist.

5. Other Features on MySpace YouTube Video’s YouTube Video Links have been embedded into Dizzee Rascal’s MySpace page, this is for the viewer to preview some of his video’s on YouTube, to see what his music and music video’s are like.

6. Benefits of Using MySpace Promote forthcoming events as well as what’s happening now. Attracts new fans, as it is a social networking site. Can be kept up-to-date easily, as it is a website, things can be deleted and added as an when. Easily accessible to the young market, as it is a social networking site, which is who Dizzee is targeting. Can have loads of features on it, like video’s, links, previews, blogs and so on.

7. Facebook Like MySpace, Facebook is a good way to target Dizzee Rascal’s audience. However, unlike MySpace, Facebook is more a chatting site, where as MySpace is known for bands using it, and setting up their fan base.

8. Official Artist’s Website A website is a good way to promote an artist, it is easily accessible to the whole of the world and it is easily updated so you can add new and forthcoming events. Viewing a website is free and convenient to all of The population, so its goes to use. http://www.dizzeerascal.co.uk

9. Magazine Reviews Various Magazines, like NME have reviewed Dizzee Rascal’s new album Tongue N Cheek, this is a good way of publicising the album as a lot of readers will look at magazines or the articles online. The magazines give a good review which most readers will take notice of, they give an overall review of the album and most add a star rating. http://www.slide.com/r/iDOt-VSG7j9XCKCyogx88 RfvBtM5XYk?previous_view=TICKER&previous_action TICKER_ITEM_CLICK&ciid=3314649326036453637

10. Playstation; Launch Playstation welcome Dizzee Rascal Mercury Award Winner, to launch their new swanky SingStar Rooms: VIP space in PlayStation Home on September 24 at 9 o’clock. This is part of the launch of his new album Tongue N Cheek. http://www.youtube.com/watch?v=HGhNjZyxRHw&feature=player_embedded#t=26

11. BBC Electric Proms Presenting Dizzee Rascal with live band and orchestra Musical Direction by Hal Ritson and String Arrangements by Jules Buckley From the teenage grime producer who pored over the pages of heavy Metal weekly Kerrang and sampled Japanese chamber music, to the pop star Jeremy Paxman calls 'Mr. Rascal' when soliciting his views on US president Barack Obama, Dylan Mills AKA Dizzee Rascal likes confounding expectations. In 2003, his radical debut album Boy in da Corner scooped the Mercury Prize. He's since redefined UK urban music with a trademark style which blends raw street lyricism with radio friendly melody and draws as easily from grime as hip hop, R&B or pop music. In the last 12 months, Dizzee hooked up with producers Calvin Harris and Armand Van Helden for an untouchable trio of electro-grime anthems – Dance Wiv Me, Bonkers and Holiday. All three UK number one singles feature on upcoming fourth album Tongue N' Cheek - a recession-beating collection of upbeat party bangers. Enjoying his recent reinvention as a pop star, Dizzee is now in a place where he has artistic free rein; "I don't know what people think I am now, and that's good, because it means I can do whatever I want". Continuing to confound expectations, for BBC Electric Proms Dizzee Rascal delivers his first ever full length live show with a band, horns and string section. Dizzee is joined by Heritage Orchestra and backed by electronic mash-up collective The Young Punx under the musical direction of Hal Ritson. A celebration of the artist's diverse influences, expect a party set of chart mash-ups, radical reinterpretations of Rascal favourites plus a few closely guarded surprises. http://www.bbc.co.uk/electricproms/2009/artists/dizzeerascal/

12. Later with Jools Holland Dizzee Rascal featured on Jools Holland’s show, on the 22/09/2009 the day after his album Was released, he performed the song ‘’Can’t Tek No More’’. This is a great way to broadcast his music via another form of media, the televisions. This can also be re-watched on BBC iPlayer. http://www.youtube.com/watch?v=spfalgW_eNI

13. Tongue N Cheek Air Max 90’s On Friday 18th September, Nike Sportswear and Mercury Music Prize winning recording artist Dizzee Rascal will release the very special, and strictly limited, Nike Air Max 90 ‘Tongue N’ Cheek’ sneaker. The shoe has been created in a special partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury and will go on sale exclusively at Nike’s1948 store in London’s Shoreditch, ahead of the release of Dizzee’s fourth LP, Tongue N’ Cheek (Monday 21st September) This promo video has been created specially to celebrate these two releases. Art directed by Drury, shot by hype photographers Tim & Barry (dontwatchthat.tv) the same creative team behind the album artwork, also includes the skills of up and coming director/animator James Copeman. Set to ‘Chillin Wiv Da Man Dem’ - the sound of Dizzee at his most laid-back- the film fuses elements of the album artwork with additional footage, and is a light hearted look into Rascal’s world. http://www.youtube.com/watch?v=rV_r4JSXHJQ&feature=player_embedded#t=30

14. Tongue N Cheek Advert & Website Here is a direct website to buy Dizzee Rascal’s new album, this webpage is advertised on both his MySpace and Own Website. Other than buying his album, you can also buy a life size figurine and “Dirtee Cash” with Dizzee Rascal’s face on it!

15. The Telegraph Rating From the green fields of Glastonbury to the dance floors of Ibiza, Dizzee Rascal’s Bonkers has been the standout tune of the summer. The exuberant anthem is one of three No1 hits on Tongue N’ Cheek, his fourth album, which looks set to cement his status as a national treasure. Known to his African-born mother as Dylan Kwabena Mills, the 24 year-old has become an increasingly influential figure in Britain’s cultural life since he won a Mercury Award for his debut Boy in da Corner in 2003. By fusing his urgent chat with dance music, over the past 12 months Mills has taken the previously obscure sound of British rap to the top of the charts. He has also paved the way for an invasion of the top 40 by a series of improbably named characters (Tinchy Stryder, Wiley, Chipmunk) from his fertile home turf in east London. Throughout his giddy ascent from a Bow council estate, Mills has remained inimitably himself. Whether sparring with Jeremy Paxman (who memorably addressed him as Mr Rascal on Newsnight), telling fan Prince Harry that he should have punched him in the face for being cheeky, or dismissing a sour-faced Kate Moss for interrupting his interview at the GQ awards last week, he has sustained the unpredictable irreverence that earned him his nickname. Tongue N’ Cheek displays all of the attention-grabbing musical and lyrical directness that has helped Mills become a crossover star. From the start of his career he plundered numerous styles, exploiting the harsh dynamics of rock and the sample culture of hip hop. On the new album, the euphoric synths and cheesy melodies of old-school rave on Holiday and Dirtee Cash, as well as on Bonkers, see him aiming squarely at daytime radio and the dance floor. Can’t Tek No More looks back to an older tradition of black British music with its anguished analysis of the impact of the recession set to blaring horns and a stomping reggae beat. http://www.telegraph.co.uk/culture/music/cdreviews/6197757/Dizzee-Rascal-Tongue-N-Cheek-Pop-CD-of-the-week.html

16. Tongue N Cheek Press Coverage

17. Nuts Magazine

18. Radio 1; Live Lounge with Jo Whiley Radio is a good way to broadcast a new album, the radio gets thousands of listeners everyday, listening live, but some people do listen to the radio via the internet, when its most convenient for them. Here Dizzee Rascal has featured on Jo Whiley’s very popular Radio One show, which gets about 11,000 Listeners. http://www.dizzeerascal.co.uk/?p=221

19. HMV; 21 st September Live Launch Dizzee was due to appear at HMV, Oxford Street on Monday evening (21st September) to sign copies of his brand new album “ Tongue n’ Cheek”, unfortunately due to unforeseen circumstances he had to cancel event.

20. Bonkers Clothing Dizzee Rascal is very big amongst youngsters, his range of clothing targets this audience. He uses a wide range of media to promote himself, t-shirts are a good way, as supporters and fans will wear these and this will get his name out there. http://www.backstreetmerch.com/bands/dr/

21. Newsnight Interview with Jeremy Paxman In a Newsnight discussion on whether the election of President Obama could help bring about a black British Prime Minister, hip-hop artist Dizzee Rascal puts his name forward to Jeremy Paxman. Here is another media stunt of Dizzee Rascal’s, he’s putting his name forward to be Prime Minster. http://news.bbc.co.uk/1/hi/programmes/newsnight/7713242.stm http://www.youtube.com/watch?v=tM1XrVVVBAk

22. How Dizzee Has Used The Media To Promote His New Album Overall, Dizzee Rascal has really got his name out there! Whether its featuring on Radio or on Television, Dizzee Rascal has done it. I admire Dizzee Rascal’s work, he takes a good approach by getting involved with things like ‘Bonkers’ Clothing, Nike Air Max 90’s. He has a wide range of publicity and I admire him for doing this, he takes a hands on approach! And this is one of many reasons as to why he is so well known and successful.