The old days of the Internet - waiting for people to visit your organisation's website to make a donation are gone, together with the need for expensive and 'controlled' non profit websites. Independent, individually-led actions are on the rise. The web is providing everyday people the tools they need to solve the problems that were once the exclusive domain of traditional charity. Giving is no longer centralised-it's fragmented, ubiquitous and taken advantage of wherever supporters find it to be convenient and fulfilling. Learn how to be opportunistic when it comes to meeting donors where they are online using a raft of Web 2.0 technologies and philosophies. Harness the networks of impassioned wired individuals by giving them the tools and information they need to channel funds and energy towards your cause. So how do nonprofits raise money and supporters online outside of our own websites? How can your organisation benefit from the new trend of embedded generosity? As presented at http://connectnow.net.au

1. cnow09.04.2010

2. workshop today trend 1 –theorycitizen generosity trend 2 - practiceembedded generosity

18. keeper of the causeproximityrelationshipsknowledgehistory & prooftrust and confidence

19. scary questionsintermediary?beneficiary upfront?micro causes?personalities?speed?non?

20. yonathaliecheck the time now please

21. trend 2embedded generositychanged landscapenew trend or new terminologyoffline & online applicationcool examples

24. equation for pre-GFC generosity what you have - (what you need + what you want) = what you can bear to part with that won’t impact future wants and needs

25. equation for generation Gwhat we had – (what we lost + what we thought we needed + what we now don’t want) = what we want to leverage in time, money and networks to feel better about the world

27. initiatives/ campaigns/ projectspeople (donors, consumers) cause (heart)resource (incentives)

31. mechanismsbuy one, give one give & win vote 2 give gift of giving giveaway

32. mechanismsall profits to cause % of net profit % of purchase fair trade via commodity or experience

33. mechanisms$1 for $1 round up to nearest $1 addmargin (product) offset payroll

34. mechanismsloyalty generosity per use margins/ micro donations pro bono (skills & hours) in-kind recycling

61. relationshipsbusiness > consumer business + charity corporate > staff individual + network charity/ nfp > donor

62. what’s really new? beyond sponsorship easier online trade & exchange “donation” less direct less ownership no assumptions make it easy

63. process? define your network expand network profile set objectives select mechanism monitor response …redefine your network

64. riskscleansing alienate your network real value future value ROI no value