The summary provides a visibility plan for promoting an upcoming Distinguished Speaker Series event featuring Neel Grover, CEO of Buy.com, on November 5th, 2009. The plan aims to raise awareness of the event among various campus entities including MBA students, undergraduates, faculty, alumni and partners. It outlines targeted groups like admin interns, the tennis team Neel was captain of, his major of economics, student housing communities, and relevant student organizations. For each group, it identifies a potential contact and proposed actions during a specific week like announcements during meetings or placing flyers. The goal is wide promotion through personalized outreach to different campus populations.

1. Distinguished Speaker Series Visibility Plan
Featuring Neel Grover (CE0 of Buy.com)
November 5th, 2009
Proposed Program Purpose/ Rationale
1) Distinguished Speaker Series brings a variety of Chief Level Officers to campus to address relevant issues and share insight on
leadership perspectives, ethical frameworks, and decision-making processes of their firm. The
Distinguished Speaker Series is a program of the Center for Leadership and Team Development, one of the Centers of
Excellence at the Paul Merage School of Business.
2) The Speaker Series Events are high-level networking opportunities for MBA students, Merage faculty, staff, alumni, corporate
partners and members of the Dean’s Leadership Circle frequently attend Speaker Series Events.
Visibility Plan Goals and Target Market
In order to promote visibility/awareness for the Center for Leadership and Team Development’s Distinguished Speaker Series this
November 5th, I have proposed a wide range of marketing strategies to reach out to different campus entities.
DSS Marketing for campus entities
a. MBA student organizations (more personalized that an email)
b. Merage undergrad business majors and minors (more personalized that an email)
c. UCI targeted populations

2. Targeted Group Relation to Program Potential Contact Action Plan
Admin Interns of UCI Admin interns are the RameenTalesh -Wednesday 10/21 Wednesday 10/28
representatives and Admin Internship 2:00-4:00PM 2:00PM-4:00PM
leaders of our campus Coordinator
entities. rtalesh@uci.edu Making a brief announcement before or after class of this event to
my fellow peers would spread awareness throughout the campus.
Passing out a stack of flyers for each intern to give out to his/her
department would also help promotion.
UCI Tennis Team Neel was the varsity Samuel Choe Club Meeting Times for Week 5
captain of UCI’s Men’s Tennis Club President Tues, Wed, Thurs – 7:30pm-10:00pm
Tennis Team. sjchoe@uci.edu
Samuel let me know that it will be fine for one of us to give an
announcement during their meetings and if not, he can make the
announcement for us.
School of Economics Neel was an Econ Major Nancy Ford Week 5- Monday- Friday- 10/26-10/30
Department of
Economics Manager A simple email can be sent out to all econ/business/ pre law majors
nvford@uci.edu letting them know of this event. Contact Nancy Ford before hand on
email procedures.
School of Social All related majors are in Week 5- Monday- Friday- 10/26-10/30
Sciences the school of social Event Marketing at UC
sciences including pre IRVINE Placing big sandwich boards, signs, posters, and flyers along Ring
law majors. Road would be instant visibility for undergraduate students. Event
SherwynnUmali Publicity is run through Campus Organizations and Resource
Director of Campus Center (CORE). Four of the Admin interns are also Core
Orgs Consultants, who can definitely help the CLTD stay connected with
sumali@uci.edu CORE.
Housing Communities Potential interested Week 5- Monday- Friday- 10/26-10/30
(Middle Earth, VDC, students in these housing@uci.edu
Mesa Court, AV, communities may not A simple email can be sent out to the Housing office whether or not
have been reached out we would be able to stick flyers of the DSS event in each resident’s
on campus or mailbox. For some of the hall communities, we could also post
electronically. flyers of this event on their living room bulletin boards.

3. Targeted Group Relation to Program Potential Contact Action Plan
Student Organizations Many of these clubs SherwynnUmali Week 5- Monday- Friday- 10/26-10/30
have general interest in Director of Campus
business, law, and Orgs UBA- meetings on Wed- 6:00PM
simply are interested in sumali@uci.edu AMA- meetings on Wed-6:00PM
hearing from alumni AAF-Wednesday 7:00PM
Undergraduate Business Accounting Association- Wednesday- 7:00PM
Association- SIGMA ALPHA EPSILON- Mon-7:00PM
MosmiBhakta-
mbhakta@uci.edu Brief Announcements will be made during these meeting times
during Week 5 so students will know ahead of time when and where
this event will be held. Leaders of the Club could also spread the
American Marketing news of this event easily within their organization.
Association
Jessica Lai- President
American Advertising
Federation
Jeff Lanzi- President-
jlanzi@aafuci.com
Accounting Association
Melody Jen-
mjen@uci.edu
Sigma Alpha Epsilon
Fraternity
Alexander Yoon-
President