1. Hello South Australia.
Welcome to The Distillery.
Agency Credentials Presentation
May 2014

2. TODAYS CONVERSATION
• Who is The Distillery?
• Our Work
• Opportunities for SA Government
• Q&A

3. “!
.”!
We are The Distillery.
We are a communications agency.
We combine creativity, strategy, data and
technology to better connect brands with
customers.
We believe creativity and effectiveness are
inseparable.
We make it beautiful and we make it work.
Art, meet Science.

4. Strategy, Creative & Campaigns.
Web & Mobile Design & Development.
Digital Marketing and Analytics.
Loyalty & CRM.
Brand Activation & Events.
Custom Content & Publishing.

5. OUR WORK

19. • Data & Project Visualisation
• Mobility
• Community Engagement & Education
• Employer Brand
• Content Creation. And Curation.
INNOVATION ROI

24. CONTENT CURATION

27. • Skills Universe
• Transferability
• TCO
• Faster improvement
• Avoid agency CMS tech
• Avoid obscure tech
• Avoid technology handcuffs
OUR PHILOSOPHY

28. OUR PROCESS

29. COMMUNICATIONS STRATEGY

30. Marketing is as much about science these days
as it is about sales, so we’ve borrowed from an
old-school anatomy lesson to take a look at what
makes today’s consumer tick. And this is not
about ‘those crazy
kids’. This is about you, me, and millions of others
like us. We compare prices, talk with friends,
interact with brands, buy, laugh, love and learn
without giving a second thought to the media we
use to do so. Which takes us back to
Marketing101, and trying to walk a mile in our
customers shoes (which may just feed data into
our Runkeeper app while we’re at it).

31. SCOPE
• Document/Program Review
• Kick-off Workshop
• Functional Specification
• Data Specification
• Reporting Specification (Appendix E)
• Technical Specification
• Third Party Integrations & APIs
• Testing Specification
• Risk Register
• Timeline & Implementation Plan
• Fixed Costs

32. • Benchmarking (mobile-first)
• Persona experience definition (detail)
• Wireframing (UI/UX)
• Concepts
• Multi-Page, Multi-Channel
• Responsive
• Collateral (Brand, Consumer, Trade, Staff)?
DESIGN

35. Axure

37. • Server setup (test and production)
• Database design & build
• Prototype
• CMS Templates
• Site development (test-driven)
• Custom modules
• Third-party integrations
• Content Upload (and legacy data?)
• SEO
BUILD

38. • Modular testing
• Unit integration testing
• Testing against persona experiences
• Usability testing (expert review)
• Load testing
• User Acceptance Testing
• Post-deployment analytics review
TESTING

39. • Hosting environment
• Server configuration & testing
• Publish from test to production
• DNS delegation
• Uptime monitoring
HOST & DEPLOY

40. • Service Level Agreement
• Online ticketing system
• Monthly itemised reporting
• Multi-discipline SLA redemption
• WIP meetings
SUPPORT

41. Advocacy News In the News
About SPAA Events Trustees Educators Contact UsProfessionals PublicMedia Centre
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Forgot your passowrd?
For TrusteesFor Professionals For Educators
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Find:
Resource Centre
News
CEO Blog
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About SPAASite Map
Privacy Policy
Legal Disclaimer
Copyright
Contact Us
Educators
Events
Public Media Centre
Trustees
Professional
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Upcoming Events
SPAA, the peak professional body for SMSF
professionals in Australia.
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Events
Welcome
Join
Accreditation
Find a SMSF Pro
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Suburb
Name
Resource Centre
For all your research needs.
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Click Here (Members Only)
Upcoming Events
12th April
The important event
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16th April
The very important event
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Advocacy News In the NewsCEO Blog
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34 5
Nice design to illustrate coming events
Easy to navigate links
Elements for website concept
The Concepts
Clean mostly white website
with ease of navigation
and nice bright images that
stand out well on the white
background. The 3D section
with billboard area would look
like example 3 with images
of coming events or what!s on
cycling through.
at the top of page to draw
attention to the new online
ticketing now available.
http://www.thealbany.org.uk/
Mostly black theme giving
use of stroung bright colours
with slighty different navigation
with the cycling images of
example 3 for coming events
and what!s on.
at the top of page to draw
attention to the new online
ticketing now available.
http://www.go4events.nl/
A nice example of a javascript
cycling menu navigation of coming
events or what!s on.
http://www.questacon.edu.au
Example 1
Example 2
Example 3
COLLABORATION TOOLS

42. MEASURE. EVERYTHING.

43. Contact
Jason Neave - Managing Director
Telephone 7225 2688
Email jason.neave@thedistillery.co
www.thedistillery.co