Mitra examines the experiences of call center workers in third-world countries who must take on aspects of Western culture during their work. This creates a new form of diaspora where workers are transported virtually rather than physically. Workers struggle to balance their real culture with the Western culture they must adopt at work, taking on names, accents, and working graveyard shifts. This dual cultural experience can be psychologically difficult to navigate.
1. A look at Ananda Mitra’s
“Working in cybernetic space: Diasporic Indian call
centers workers in the outsourced World”
2. Introduction
Mitra (2008) examines the existence of
disporia among call center employees
from third-world countries.
Her summary of past research and
information regarding this subject takes
a critical view as she is suggesting that
call center employees experience
cultural as a contested zone, where their
work lives and real lives are in
opposition.
3. New Disporia
The outsourcing of call centers has
created a new type of disporia for
employees
Employees are not being transported to
a new physical location (as with tradition
disporia), but rather being virtually
placed into a different culture
4. Worlds Colliding
Those working in call centers located in
third-world countries are experiencing
their worlds colliding.
While they may be living their normal
lives during the day, in the
evening, when at work, they are
transported to another place, where
Western culture is observed
5. Difficult Transitions
Due to this dual cultural condition, call
center employees may have difficulty
adjusting.
When moving geographically to a new
location, it is easier to take on the
culture of your new home.
However, these employees are only
embracing this new culture during work
hours—not as part of their overall life.
6. Western Nights
Part of the transition is needing to
accommodate to Western culture.
Call center workers all work the
“graveyard shift” as to accommodate
Western lifestyle.
Additionally, workers will take on
Western names and accents to make
customers feel comfortable and as if
they are not talking to a foreigner.
7. Western Nights
Call center offices also try to reproduce
a Western culture, offering gyms,
cafeterias, and other amenities that are
a-typical for the third-world work
environment.
But when employees leave in the
morning, they return to their real culture.
8. The Issue
Call center employees are being forced
to live in two worlds.
They must acknowledge and embrace
Western culture at work, usually without
ever experiencing first hand.
Upon leaving work, the employees are
once again immersed in their own
culture.
This causes employees to live a dual
life.
9. The Issue
This dual life and their disporic condition
is harder to navigate for call center
employees.
Employees are constantly struggling to
“fit in” to the Western culture as well as
dealing with psychological issues of
balancing their two lives.
10. Conclusion
Mitra (2008) suggests that more
research should be dedicated to this
topic, discovering new ways that call
center employees, as well as others that
may be transported to different cultures
via technology, balance the two lives
that they are forced to lead.
11. Quote No. 1
“Indeed, while outsourcing typically
deals with the way in which tasks move
from one place to another, diaspora
deals with the idea of people moving
from one place to another. The common
factor between the ideas of diaspora
and outsourcing is the idea of place”
(Mitra, 2008, p. 206)
12. Quote No. 1
With this statement, Mitra (2008) is
presenting the key problem: Virtual
disporia is caused not by a person
relocating physically, but doing so
virtually.
The new culture must be explored
despite the fact the employee is not
living in that culture.
13. Quote No. 2
“Assuming that a core component of the
diasporic condition is the crisis related to
culture where the individual has to be
able to adopt a new culture either by
completely relinquishing another or by
striking a balance between two, it is
surely possible that such situations can
arise in the new spaces we dwell in”
(Mitra, 2008, p. 216)
14. Quote No. 2
Mitra (2008) is setting forth the belief
that disporia is not just happening to
those that are physically transported, but
those who are virtually transported to a
new culture as well.
15. Discussion Questions
Call center employees in third-world
countries are forced to learn the culture of
the Western world. What issues could this
cause in their every day lives? What
barriers may be incurred when having to be
knowledgeable about a culture you never
have the chance to truly experience?
I examined Mitra (2008) from the critical
perspective. What other approach could be
adapted to her research?
16. Source
Mitra, Ananda. (2008). Working in
cybernetic space. In R. Gajjala & V.
Gajjala (Eds.), South-Asian
technospaces (pp. 205-224). New York:
Peter Lang.