Disha paul portfolio_2017

Disha Paul
Visual Brand Designer
Portfolio 2017

I AM DISHA PAUL.
Hello! My name is Disha Paul from Kolkata,India.
I am 26 years old visual brand designer. I am extremely
passionate about working hard. I am dedicated and
enjoy learning new things. I take up challenges and
experiment with my work to strive for perfection.
“
“

INDEX
01
UN SEDICESIMO
ILLUSTRATION
02
COCA COLA & MCDONALDS
JOINT PROMOTION/VISUALCOMMUNICATION
03
CISCO
EXPERIENCE DESIGN
04
ITALIA INDEPENDENT & WEGA
SPACE DESIGN
05
VF CORPORATION
INTERNSHIP/COMMUNICATION
DESIGN
06
KEITH WILHELM KOPP
“OUR NIGHT”/COMMUNICATION DESIGN
07
TAKA FILM
EDITORIAL

UN SEDICESIMO
ILLUSTRATION
16 PAGES BOOKLET
The project “Disha in 2020” is about portraying
ourselves what we wish to do by the year 2020.
+91 9874457252 dsignpaul15@gmail.com

Method
Software
The project consists of illustrations,
iconography and patterns. It describes
what I love and wish to achieve by the
year 2020.
Illustration
Illustrator

COCA COLA &
MC DONALDS
JOINT PROMOTION/VISUALCOMMUNICATION
Team Memebers
Alejandra Hernandez
Disha Paul
Mine Sinal
Project Leader
Margherita Paleari
The project ,assigned to the group,
was on joint promotion of Coca Cola
and McDonalds. Each group had to
come up with an idea which will help
in promoting companies and also
inflate their sales.
Role in the Project
Ideation
Strategy
Visualisation
Conceptualisation
ENJ
WHILE
ENJOY
STAY
HAPPY
STAY
CONNECTED

Idea
The idea is to provide the travellers with free internet
connection for limited period of usage,for instance
1 GB for 48 hours in any country they visit in Europe.
Strategy
The project comprises of four ways of providing the free
internet connection. The company will choose one method
of providing the internet connection,which will be more
feasible for them.
WHAT ABOUT
MCDONALD’S
AS A LANDING
PLACE?
WHAT? WHY?
1 GB of free internet
in every country of
europe Possibility of being
connected to every
place the travellers visit
Essential
for travelling
Provide sim cards
Free Gbs, upgrade
in every country
Have to change
your sim card
Agreement with
open city wifi
Does not work in
every city
Extra speed over
the normal
Wifi pocket
Internet connection
everywhere
Recharge it in
every country
Connect wifi hotspots
Faster speed
INTERNET

Promotional Activities
Software
Indoor Advertising
Outdoor Advertising
Social Network
Phone Application
Illustrator
Photoshop
1 meal, 1 free GB. #stayconnectedstayhappy
STA
Y
HA
PP
Y
STAY
CONNECTED
Powered by
Abroad, hungry and lost? Get you favorite meal at McDonald’s and
get 1 free GB to connect everywhere you go #stayconnectedstay
happy
Stay connected stay happy
WELCOME TO MILAN
GET GB FREE
1
TOTAL GB REWARDSTOTAL CHECK IN
42
Everytime you get your new gb automatically your checkin in a new country
gets done, claim your local souvenir once you have visited 3 countries.
Powered by
ENJOY HAPPINESS WHILE TRAVELLING
STAY
HAPPY
STAY
CONNECTED
or Sign up with
Facebook
Create an Account
Google

CISCO
EXPERIENCE DESIGN
Team Memebers
Dongming liu
Disha Paul
Flavia Lian
Tsering Pema Padma
Project Leader
Paolo Lorini
Nima Gazestani
Emanuela Messina
Lorenzo Palmeri
The project dealt with
providing a new
experience in work to the
employees.
Role in the Project
Visuals
Logo
Presentationr
Storytelling

Idea
The idea “Play-Off” was to engage employees based on
how to get talent ideas noticed at real time and also
how to share and vote for ideas.
Strategy
It is a 4-step process. Firstly,there will be a physical
wall on which the employees will write ideas.
Secondly,these informations will get transferred digitally
on to the digital wall.Thirdly,the top 3 ideas will get
transferred to the website.And fourthly,the most voted
idea will go back to the physical wall.

Visuals
Video
Logo(Play-Off-PO)
Storytelling:https://vimeo.com/157349305
Website:https://vimeo.com/157602083
Software
Illustrator
Flash(race track loop)
IDEA EVENT
WHAT ARE YOU LOOKING FOR? WHICH AERA?PRICE RANGE
1000~2000€
2000~4000€
4000~6000€
RACE TRACK LOOP
(TOP3 IDEAS)
TORONTO
WARSAW
JOHANNESBURG

ITALIA INDEPENDENT
WEGA
SPACE DESIGN
Team Memebers
Niharika Jilla
Disha Paul
Jiadong Yan
Sofiya Kushashvili
Project Leader
Paolo Giachi
Eleni Pefani
The project ,assigned to the group,
was to create a space for Italia Independent
in collaboration with Wega,creating a better
customer experience.
Role in the Project
Ideation
Visualisation
Conceptualisation
I
GOTTA WEAR
SHADESMY
FUTURE’S SO
BRIGHT

Idea
The idea was to create a space,a conceptual one,
to create a better interactive space for the customers
and also introduce Wega coffee to create a better experience.
Concept
After doing research on the persona, Lapo Elkann,
we got an idea about his interests, so we came up with
elements of cars and chose few elements of it to be a part
of the store. We decided to put in fun element like maze
and incorporate all the car elements and named our concept
to be “industrialised” as we are using lot of metal fixtures.

Branding
Visuals
Logo
Packaging
For branding we wanted to keep the logo as well as
add a little more to it. So keeping the existing logo shapes,
which are two straight lines and one circle,we extended the
lines to form a square,adding a classy quotient to it. And
we also added different packaging for Italia
Independent-carry bags and boxes for the glasses.
Software
Illustrator
Italia
INDEPENDENT

VF CORPORATION
NAPAPIJRI
INTERNSHIP/COMMUNICATION DESIGN
Team Memebers
Disha Paul
Yichen Lin
Sianturi Naomi Abigail Chen Yao
Pinckney Alicia
Project Leader
Alessandro Manzi
Ahana Das Sharma
The internship was on a project which deals with
promotion of a new product which is a jacket,
a technical,unisex jacket.
Role in the Project
Ideation
Visualisation
Conceptualisation

Idea
The idea was to create a jacket,which will be more of a
technical one and not a gender baised one. And also
collaborate with Airbnb.
Concept
The concept “Cabin” is basically about touching elements
of nature and modularity. Something which is more
functional and technical and genderless. And later in
collaboration with Airbnb,documentaries about experience
during their one week of stay in the cabin will be shot and
later shared in social media.

Promotional Activities
Visuals
Logo
Packaging
Badge
Clothes Tag
Posters
Invitation Card
Travel journal
Social Media
Documentaries
Advertising-outdoors,indoors
Software
Illustrator
Photoshop

KEITH WILHELM KOPP
”OUR NIGHT”/VISUAL COMMUNICATION
Keith is a freelance director in Bath. The project was to
create posters and EPK for his upcoming documentary
“Our Night”.
Role in the Project
Visualisation

Idea
The idea was to create posters for the movie with a
military look in it as story is based on a military man.
Visuals
Movie title
Poster
Software
Illustrator
Photoshop

TAKA FILM
EDITORIAL
The project was on creating a digital magazine
for the company.
Role in the Project
Visualisation

Software
Indesign
Photoshop

FOLLOW ME
https:/it.linkedin.com/in/disha-paul-63820958
https:/www.facebook.com/dsignpaul15/?ref=hl

Disha paul portfolio_2017

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