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Organizational behavior (OB) is the study of how individuals, groups, and structures behave within organizations. It draws from psychology, sociology, and anthropology to understand employee motivation, leadership, communication, and culture. Understanding OB concepts benefits both managers and employees by improving ethics, productivity, change management, employee skills, and work-life balance. However, applying OB presents challenges such as responding to globalization, economic pressures, diversity, and networked organizations.






