2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. 20 21
TEKST MAARTJE LUTE, REMCO DE GRAAF FOTO’S BOP MULDER
BUCKETLIST
BATTLE
Op zoek naar de grootste
kick: dat is de Discovery
Bucketlist Battle. Met hulp
van Wow2do.com strijden
twee redacteuren tegen
elkaar in de jacht op de
grootste adrenalineboost.
De battle van deze maand:
helikoptervliegen versus
4x4-rijden.
BUCKETLIST
BATTLE
<
ACHTERGROND
20 21WWW.DISCOVERY.NLWWW.DISCOVERY.NL
2. HIGH IN EEN HELI
Wie: Redactiecoördinator Maartje Lute
Wat: Zelf helikopter vliegen
Waar: Heliflight in Kootwijkerbroek
Op een van de koudste ochtenden van dit
jaar, landschap wit van de rijp en een knalrode
opkomende zon, belanden we in een loods op een
weiland ergens in Kootwijkerbroek. Niet de plaats
die als eerste in je opkomt als je denkt aan adrena-
linekicks, spanning en sensatie. Maar dat we hier
helemaal goed zitten, ruiken we aan de kerosine-
geur die ons tegemoet komt voordat we de loods
binnenstappen.
gebeurd). We komen rustig los van de grond,
hooveren hier heel even boven, maar dan begint
het. Met een scherpe bocht, waarin de heli bijna
op zijn zijkant hangt, gaan we de lucht in. Met
200 knopen (wat gelijk staat aan zo’n 220 km per
uur) gaan we op pad. Tijdens de vlucht trekt de
piloot alles uit de kast. Van ineens een paar meter
naar beneden vallen waardoor je maag ongeveer
in keel zit, tot het naar beneden duiken of naar
boven schieten met de neus. Ook hangen we een
paar keer bijna helemaal vlak, omdat Jaap de
bochten zo inzet dat zelfs de G-krachten ook een
kleine rol gaan spelen.
Jaap heeft speciaal voor ons allerlei capriolen
uitgehaald, maar tijdens een ‘gewone’ vlucht gaat
het er een stuk rustiger aan toe. De ervaring van
een helikoptervlucht is op zichzelf al fenomenaal.
Het uitzicht, de vrijheid, de hoogte. Een activiteit
die niet mag ontbrekend op je bucketlist! Maar
winnen we het van de 4x4-cursus?
We worden uiterst vriendelijk ontvangen door
de mannen van Heliflight. Ze doen hier van alles,
zowel zakelijke als particuliere vluchten en de
mogelijkheden zijn talloos. Van gevlogen worden
van A naar B met een helikoper, tot een rondvlucht
en zelf vliegen tijdens een introductievlucht. Dat
laatste is waarvoor we hier zijn, maar willen we
een echte adrenalinekick dan wordt ons aange-
FOTO’SXXXXXXXXXXXXX
raden om in te stappen bij Jaap. Een door de
wol geverfde helikopterpiloot die jaren voor de
luchtmacht heeft gevlogen en de kneepjes van het
vak echt verstaat. Een korte uitleg over het instap-
pen met draaiende propellers volgt. Ook krijgen
we de tip om je tijdens de vlucht niet ineens in
blinde paniek aan de piloot vast te klampen, zodat
deze zich niet meer kan bewegen (ja, dat is echt
ZELF DOEN
Je kunt deze adrenalinekick zelf ook beleven met een
rondvlucht, een vlucht over je eigen huis of zelfs een proef-
les voor drie personen in een van de helikopters van
Heliflight. Particuliere vluchten boek je via www.wow2do.
com, zakelijke vluchten via www.heliflight.nl. De prijzen
variëren van 69 euro per persoon voor de rondvlucht tot 545
euro voor de driepersoonscursus. Wow2do.com biedt diver-
se arrangementen aan. Door heel Nederland zijn opstap-
plaatsen. Kijk voor meer informatie op www.wow2do.com
BUCKETLIST
BATTLE
<
ACHTERGROND
22 23WWW.DISCOVERY.NLWWW.DISCOVERY.NL
3. FOTO’SBOPMULDER
SPELEN IN EEN 4X4
Wie: Hoofdredacteur Remco de Graaf
Wat: Four wheel drive-cursus
Waar: Omnivents in Valburg
Het lijkt een anticlimax. Eerst met 220 kilometer
per uur letterlijk over het Nederlandse landschap
scheren om vervolgens in een terreinwagen te
stappen die ook nog eens in een extra lage
versnelling wordt gezet. De zogenoemde low
gear geeft extra kracht, maar trekt direct ook alle
snelheid eruit. Adrenaline is snelheid. Zo dacht ik,
net als mijn collega’s. In de beeldvorming vooraf
was mijn adrenalinekick kansloos.
Mijn instructeur Koen van Hulst dirigeert me de
Landrover Defender 130 in. ‘Laat je verrassen. Ik rijd
WINNAAR
ZELF DOEN
Het voelde een beetje als David versus Goliath. Een terreinwagen versus een helikopter.
Piloot Jaap van Heliflight uit Kootwijkerbroek trok alles uit de kast om de adrenaline flink
te verhogen. De helikopter leek af en toe uit de lucht te vallen als hij een onverwachtse
daling inzette. En dankzij de scherpe bochten stond de wereld soms bijna echt op zijn kop.
Toch wint het 4x4-rijden. De lage snelheid ten spijt: dit is in alle opzichten enorm heftig
om te doen. Op het terrein van Omnivents in Valburg is elke grens van jezelf te verleggen.
Onder volledig geconditioneerde omstandigheden het gevoel hebben dat elke stap die je
zet fout kan aflopen (en beseffen dat dit dus niet zo is), geeft een kick als nooit tevoren.
Boys will be boys. Hier kun je echt leuk spelen.
4x4-rijden is iets dat je moet
beleven. Dat heeft onze battle
wel bewezen. Wow2do.com biedt
meerdere arrangementen aan
voor een dagje uit bij Omnivents.
Bijvoorbeeld de cursus 4x4 of de
moddercombinatie waarbij je ook
nog op quads wordt gezet.
Ideaal voor een vriendenuitje met
een absolute adrenalinegarantie.
De prijzen op www.wow2do.com
starten bij 150 euro per persoon.
los te krijgen. Langzaam rolt hij achteruit. Poging 2:
wéér vast. Ik voel iets in mijn lijf. Of het nu adrena-
line of verschrikkelijke irritatie is, het zorgt dat ik
vanuit een kansloze situatie de auto toch weer in
beweging krijg. Door flink met de voorwielen te
draaien. Een derde poging wordt me gegund. Ik
neem een langere aanloop, krijg meer snelheid en
de auto schiet de heuvel op. Met een flink dreun
komt de Defender – nieuwprijs 54.000 euro – tot
stilstand. Hij balanceert op de bodemplaat. ‘Dat
is knap’, spreekt Koen me bemoedigend toe. ‘Het
is je gelukt om alle vier de wielen van de grond te
krijgen. Ik haal de sleepwagen wel even.’ De verne-
dering is compleet. Eerste heuvel en direct een
sleepwagen.
Zodra de auto weer vlot is getrokken, neemt de
vechtlust toe. Dankzij de gerichte aanwijzingen
van mijn instructeur krijg ik de smaak te pakken.
Hij geeft me zowaar het gevoel dat ik talent heb.
Heuvels, modderbakken, scheve hellingen, ik pak
ze allemaal. ‘Je voelt het goed aan’, bevestigt
Koen. ‘Kom, we pakken de brug.’ Waar ik twee uur
geleden met dichtgeknepen billen naast Koen zat,
moet ik het nu zelf doen. Het zicht op de rijrich-
ting is nul. De balken zijn net iets breder dan de
wielen. Scheef rijden betekent een probleem. Dit
gaat volledig op gevoel. Vastberaden rijd ik de
terreinwagen de brug op. Op hoop van zegen. De
adrenaline lijkt uit mijn oren te spuiten als de auto
bovenop de brug tot stilstand komt. Ik krijg weer
een compliment. Nu nog even naar beneden. Ach,
ook dat is inmiddels gesneden koek…
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eerst zelf wel een rondje over het terrein. Om het
voor te doen.’ Hij klinkt serieus. Als ik in de verte
een ogenschijnlijk huizenhoge brug zie opdoemen
die nog net niet loodrecht omhoog te lijkt te gaan,
sta ik definitief op scherp. ‘Deze nemen we meestal
als laatste proef. Ik doe hem vast voor’, zegt Koen
koelbloedig. Ik ben blij dat ik in de passagiersstoel
zit als de Landrover de brug oprijdt. Eenmaal op de
brug kijk ik uit over het 4x4-terrein van evenemen-
tenorganisatie Omnivents. Koen ziet me kijken en
lijkt mijn gedachten te raden. ‘Het lijkt klein, maar
het is een aaneenschakeling van meer en minder
uitdagende proeven. Je kunt letterlijk alle kanten
op, elke uitdaging aan. Het is maar net hoever je
kunt én durft te gaan.’
Na zijn proefrondje waarbij de wagen af en toe
lijkt om te vallen – kan niet volgens Koen – heb ik
de passagiersstoel wel gezien. Mijn eerste heuvel
achter het stuur ligt voor me. Koen waarschuwt
dat het een verraderlijke is en geeft instructies.
4x4-rijden is net schaken. Je moet een paar
stappen vooruit denken. Vaart maken voordat je
een heuvel oprijdt en dan vooral het gas loslaten.
De trekkracht van de motor doet de rest. Natuurlijk
doe ik het de eerste keer fout. De auto zit vast. Heb
ik weer. Met wat aanwijzingen lukt het om de auto
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