Discovering The Pivotal Point Consumer
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1) The study analyzed purchases of 54 million American shoppers over 12 months and 1,364 brands to identify the Pivotal Point Consumers who drive 80% of brand volume. 2) It found that only 2.5% of shoppers account for 80% of the volume for the average CPG brand. For new brands and extensions, the Pivotal Point Consumer base is even smaller. 3) Reaching the Pivotal Point Consumers is challenging as traditional demographic targeting misses 76% of them. Brands must use more precise targeting and personalization.
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New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=strat_latestthinkingslideshare_10436878&n=smc_1118
Beyond the Middle
The evolution of value and values for private label brands
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Global Brand Purpose
New research released by the World Federation of Advertisers shows that marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
This document discusses key findings from an IBM Consumer 2020 Research Study on consumer priorities and purchasing habits. The study found that:
1) Sustainability has reached a tipping point, with 57% of consumers willing to change habits to reduce environmental impact and 73% seeking transparency.
2) Trust is a top criteria for brand selection, with 84% of consumers indicating trust is important. Transparency can help brands build trust.
3) Consumers now shop in "micro-moments" - whenever inspiration strikes - with 71% shopping occasionally and 35% shopping weekly or more in short sessions.Consumer Insights: Finding and Guarding the Treasure Trove
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
full_report_1649855483_4140011690.pdf
This document provides a summary of a global annual marketing report for 2022. It finds that global marketers are increasing spending across paid media channels, with an expected 53% increase in social media spending. The top objectives for marketers are brand awareness and new customer acquisition. While marketers are confident in measuring certain channels, they lack confidence in full-funnel ROI measurement. The report emphasizes that brand awareness has never been more important given changes in consumer behavior and media fragmentation.
2022-Nielsen-Annual-Marketing-Report.pdf
This document provides a summary of a global annual marketing report for 2022. It finds that global marketers are increasing spending across paid media channels, with an expected 53% increase in social media spending. The top objectives for marketers are brand awareness and new customer acquisition. While marketers are confident in measuring certain channels, they lack confidence in full-funnel ROI measurement. The report emphasizes that brand awareness has never been more important given changes in consumer behavior and media fragmentation.
Doing more with less a point of view on marketing in a recession
This document provides marketing advice for companies during an economic recession. It suggests seven strategies: 1) Guard high-value customers by identifying them and addressing their concerns. 2) Harvest customers who are ready to buy through search optimization and in-store activation. 3) Optimize budgets and channel allocation by examining spending across the marketing funnel and different channels. 4) Cut strategically within brand portfolios by reducing spending on smaller brands. 5) Use price promotions sparingly as they can damage long-term profitability. 6) Consider reassurance or value messages to address consumer sensitivity during a recession. 7) If feasible, consider a limited increase in spending targeting the most valuable customers.
Lay
Lay's was launched in India in 1995 and has become the largest snack food brand. Lay's targets young consumers between 13-18 and 18-26 years old through youthful brand ambassadors and campaigns. Main campaigns include "Fight for your Flavor" and "Dillogical", which engage consumers through competitions and interactive concepts. Lay's has established itself as an indispensable part of snacking culture in India through innovative products, widespread distribution, and effective promotional strategies.
Running head STEELNUTRIDRINK .docx
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Brand footprint report 2014
The document summarizes the findings of the 2014 Brand Footprint report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand with 5.8 billion consumer reach points.
- Local brands are growing their footprint faster than global brands, with local brand reach points increasing at twice the rate.
- Emerging markets contributed 94% of overall growth among the top 50 brands, with Asia as the fastest growing region.
- The top risers added many new households, with Downy growing 26% and adding 9.5 million new households.
Brand footprint-report 6-2014
The document summarizes the findings of the 2014 Brand Footprint report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand with 5.8 billion consumer reach points.
- Local brands are growing their footprint faster than global brands, with local brand reach points increasing at twice the rate.
- Emerging markets contributed 94% of overall growth among the top 50 brands, with Asia as the fastest growing region.
- The top risers added many new households, with Downy growing the most and adding 9.5 million new households.
Brand footprint-report 6-2014
This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
- Total consumer reach points for the top brands grew only 1.7% versus population growth, showing potential for brands to attract more shoppers.
- Four rules for brands to increase footprint are: focus on local strength; respond rapidly to trends; innovate to meet new needs; and create engaging conversations across channels.
- Brands that attracted the most new shoppers in the past year executed creative multi
An analysis of_consumers_brand_preference_on_national_vs_store_management
This research paper aims to analyze consumer brand preference for national versus store brands in the food and grocery category in India. The objectives are to investigate the influence of quality, taste, price sensitivity, and packaging on brand preference, and examine the relationship between brand preference and demographic factors like income, age, and gender. A literature review covers previous studies on consumer attitudes and loyalty toward store brands. The methodology describes a survey of 100 consumers in Indore that measures brand preference and collects demographic data. Data analysis uses regression and t-tests to determine the influence of factors on brand preference and relationships with demographics. The results show that quality, taste, and packaging influence preference for national brands more than store brands, while store brands are seen
Business And Brand Leadership after a recession
85% of leading brands are going to lose their dominant market share position because they followed the wrong path to improve business metrics. Consumer behavior has changed forever.
From Me to We: The Rise of the Purpose-Led Brand (US Edition)
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies in the US that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=acn_glb_purposeslideshare_10852024&n=smc_0119
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