DIRECTV for Business Blog - Commercial L&I ideas and business development. This is an open group for people working and supporting the Commercial Sales Effort. Commercial sales, offers, technology, installation, competitive landscape and everything related ultimately to generating additional commercial sales, reducing churn, and driving new customers. As a pure play video provider in the commercial space competing against the cable bundles we strive for solution based strategies out-of-the box approaches to beat the competition. The goal of the group is to share ideas across the enterprise and marketplace to help us all succeed in the commercial marketplace.