The document summarizes revenue trends for Mekko Graphics over three quarters (Q111, Q211, Q311). Direct revenue increased from $40M to $51M to $59M while indirect revenue increased from $60M to $68M to $61M. For both direct and indirect revenue, supplies generated the most revenue, followed by tools then machinery. In Q311, total revenue from direct and indirect sales was $120M.

1. Revenue by Product and Channel
Mekko Graphics October 26, 2012

2. Direct and Indirect Revenue Trends
$100M $119M $120M
100%
80 Indirect
Indirect Indirect
Revenue $61M
Revenue $60M Revenue $68M
60
40
Direct Revenue
Direct Revenue Direct Revenue
20 $59M
$40M $51M
0
Q111 Q211 Q311
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3. Direct Revenue by Product Line
$40M $51M $59M
100%
80 Supplies $16M Supplies $18M Supplies $22M
60
Tools $15M Tools $17M
Tools $12M
40
20 Machinery Machinery Machinery
$12M $18M $20M
0
Q111 Q211 Q311
Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .

4. Indirect Revenue by Product Line
$60M $68M $61M
100%
Supplies $6M Supplies $8M Supplies $10M
80
Tools $18M Tools $20M
Tools $16M
60
40
Machinery Machinery Machinery
$36M $40M $35M
20
0
Q111 Q211 Q311
Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .

5. Direct and Indirect Revenue by Product Line
Q311
$59M $61M Total = $120M
100%
Supplies $10M
80 Supplies $22M
Tools $16M
60
Tools $17M
40
Machinery $35M
20
Machinery $20M
0
Direct Revenue Indirect Revenue
Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .

6. Notes
• These charts can be displayed on four separate slides
or as four charts on a slide.
• See the Mekko Graphics blog post for more
information on the deck.
Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .