The objective of this Diploma is to give students an understanding of the eBusiness and the basics of global marketing in different kinds of business. https://www.ous.edu.eu/Diplomas/Mini-Diploma-in-eBusiness-and-Global-Marketing

3. The objective of this Diploma is to
give students an understanding of
the eBusiness and the basics of
global marketing in different kinds of
business.

4. This mini Diploma has objectives in 2 different
directions:
The first direction of eBusiness: in an
increasingly competitive business
environment, the adoption of eBusiness
technologies is critical to business survival. In
this module, students examine how
organizations can use all aspects of eBusiness
to create new products and services, reduce
the cost of existing business processes and
improve the efficiency and effectiveness of
their operations.

6. The module then explores the typical revenue models
that can be adopted, the key role of eMarketing, the
development of business-to-business strategies, and
the increasing importance of online auctions and
virtual communities. It investigates the various security
threats that can be posed to eCommerce systems and
the appropriate countermeasures that can be adopted.
The module also considers various electronic payment
systems and concludes by reviewing the main
components of a business plan for implementing
eCommerce successfully.

7. Second direction by focusing on global marketing in
Business: This part is designed to facilitate students
in understanding the key concepts of the marketing
discipline. Concepts covers within the module, such
as understanding customers and the external
marketing environment, are relevant to all
businesses.

8. Learning Outcomes:
• Analyze eCommerce business models,
eCommerce business-to-consumer
strategies, and the eCommerce
business-to-business strategies
• Evaluate various forms of online
marketplace, examine the security
threats posed to eCommerce users and
understand how to plan eCommerce
strategies

10.  Understand environmental and market
factors affecting marketing decisions and
understand the process of marketing and
selling new products
 Assess the role of information and
research in marketing decision-making
 Understand the marketing process in
global markets and the marketing
strategies in contemporary businesses

11. • Hill (2021), ISE International Business: Competing in the Global
Marketplace: Competing in the Global Marketplace, 13th edition, McGraw-
Hill
ISBN-10: 1260575861
ISBN-13: 978-1260575866
• M. Kotabe & K. Helsen. (2020) Global Marketing Management 8th edition.
Wiley.
ISBN-10: 1119563119
ISBN-13: 978-1119563112
• Chaffey & Hemphill. (2019) Digital Business and E-Commerce
Management 7th edition. Pearson.
ISBN-10: 1292193335
ISBN-13: 978-1292193335

13.  Turban E. (2018) Electronic Commerce: A
Managerial and Social Networks Perspective.
Springer. 9th edition.
ASIN : 3319587145
SBN-10: 3319587141
ISBN-13: 978-3319587141
 Kotler, Armstrong (2017), Principles of Marketing,
17th edition, Pearson
ISBN-10: 013449251X
ISBN-13: 978-0134492513
 Schneider, G.P. (2016). Electronic Commerce, 12th
edition. Course Technology Inc.
ISBN-10: 1305867815
ISBN-13: 978-1305867819

14. Admission and Fee:
• Diploma: Mini-Diploma in eBusiness and Global Marketing
• Duration: 2-12 Months
• Age: Minimum age 17 years
• English level: good English
• Fee: 2950 Euro
• Credits: This program is equal to 15 ECTS (European Credit
Transfer and Accumulation System) on EQF level 4/5
• Start: this program has one start per year, always in October

18. More information, visit this
site