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E M I L Y N . D I L L E Y
e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1
9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y
E D U C A T I O N
BACHELORS OF BUSINESS ADMINISTRATION
• Emphasis in marketing
• Cumulative GPA 4.0/4.0
• Viterbo University - Graduated May 2009
MBA IN HSL
• Masters in Business Administration in Health
Systems Leadership
• Cumulative GPA 4.0/4.0
• Edgewood College - Graduated Dec.2016
S U M M A R Y O F Q U A L I F I C A T I O N S
• Leadership Style: accountability of self and
team, personable, understanding,
compassionate yet not afraid of
confrontation
• Wonderful work and rapport with Board of
Directors
• Excellent communication skills, both in one-
on-one situations and group presentations
• Outstanding public speaking skills
• Exceptional Customer service skills
• The ability to motivate others, listen, and
build rapport with a variety of people
• Leadership skills
• More than five years coordinating people
and activities/events
• Project management skills: creation,
organization, implementation and evaluation
• Reliable, organized worker with the ability to
multi-task and meet multiple deadlines and
commitments
• Self-starter, intrinsically motivated
• Ability to work independently and in a team
environment
O B J E C T I V E
To secure a position that will allow
me to utilize my leadership,
development, strategic planning
and coordination skills to promote
the goals and strategic initiatives
of the organization.
R E C E N T
A C C O M P L I S H M E N T S
W I S C O N S I N H O S P I T A L
A S S O C A T I O N ’ S
R U R A L H E A L T H C O N F I E R E N C E
WHA | Presenter | Summer 2016
Project lead and creator of
Therapeutic Tapering Tool
H E A L T H C A R E F I N A N C I A L
M A N A G E M E N T A S S O C I A T I O N ’ S
F A L L C O N F E R E N C E W I
HFMA | Presenter | Fall 2016
Project lead and creator of
Therapeutic Tapering Tool
W I S C O N S I N F O R W A R D A W A R D
WI Center For Performance Excellence
| Examiner | Spring 2016
Examiner of local healthcare
organizations in pursuit of
performance excellence
E M I L Y N . D I L L E Y
DILLEY l Page 2 of 4
e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1
9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y
E X P E R I E N C E
Director of Marketing | Columbus Community Hospital
October 23, 2015 – Present
MARKETING
• Completed fiscal year 2017 Marketing Campaign Schedule
and Budget – included built in flexibility for nimbleness and
consistency across mediums
• Altered market share metrics and methodology to represent
outpatient (70% of business) and inpatient services (30% of
business) within three market segmentations. Grew
outpatient market share by 0.5 - 1.25% in 12 months.
• Completed and submitted 2016 Community Health Needs
Assessment. Lead for three CHNA initiatives: mammography
screening, obesity and sedentary inactivity.
Obesity: Reduce the percentage of Columbia County
adult residents who are obese from 34.8% in 2015
to 34.3% by 2018 (BMI > 30). Reduce the
percentage of Columbia County adult residents
who are obese or overweight from 71.8% in 2015
to 71.4% by 2018 (BMI > 25 and BMI < 30).
Sedentary Inactivity: Reduce the percentage of Columbia
County adult residents who are physically inactive
from 23.0% in 2015 to 22.7% by 2018.
Mammography Screenings: Increase the percentage of
mammography screenings in Columbia County
from 66% in 2015 to 67% in 2018 for those
suggested. Decrease the death rate due to breast
cancer in Columbia County from 24 per 100,000 in
2015 to 23.6 per 100,000 in 2018
• Completed 7 commercials/video spots from concept to
production and scheduling
• Grew Facebook page engagement by 900% in one year
• Enhanced website presence and robustness by establishing
the website as the key destination community wellness
initiatives such as Project CLEAN, Operation Overhaul,
Mindful Minute Blog, etc.
• Assigned lead for Project CLEAN (Community Leaders
Eliminating the Abuse of Narcotics). Created and
successfully piloting an acute therapeutic tapering tool for
nondependent patients
• Through my leadership and the creation of a Performance
Improvement Plan, there was signification improvement of
the employee’s performance from below 2 to 2.33 in 6
W O R K P L A C E
I N V O L V E M E N T
B E Y O N D D U T I E S
G R A N T C O O R D I N A T O R
Research, Write, Administrator and
Report all CCH grants.
2012 – Present
C U L T U R E C L U B
Columbus Community Hospital
2012 – Present
W E L L N E S S S Q U A D
Columbus Community Hospital
2012 – Present
C O M M U N I T Y
I N V O L V E M E N T ,
V O L U N T E E R ,
A N D L E A D E R S H I P
E X P E R I E N C E
A M E R I C A N H E A R T
A S S O C I A T I O N
Lead | 2013 – Present
Columbus Community Hospital
Honoree Chair | 2010 – present
Sauk County AHA Walk
Speaker | 2000 – present
Dayton, OH & Baraboo, WI
P I N K G L O V E C O N T E S T
Lead | 2016 – Present
Columbus Community Hospital
E M I L Y N . D I L L E Y
DILLEY l Page 3 of 4
e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1
9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y
E X P E R I E N C E C O N T I N U E D …
months on a scale of 1-3.
• Became a Wisconsin Forward Award Examiner
• Built relationships with internal and external customers
• Developed billboards, commercials, print ads, digital ads
concepts and design
GRANTS - Researched, Wrote and Received:
• Received 20 grants in total since I began as coordinator,
totaling $368,979.00.
2016 – 2018
• $47,500 Operation Overhaul 2.0 Workplace Wellness Grant
2015 - 2016
• $9,409 Small Rural Hospital Improvement (SHIP) Grant – Phase 3
• $5,000 Project CLEAN – Opioid Epidemic Grant
• $3,000 Do 1 Thing Emergency Preparedness Grant
• $200,200 grant for Rural AED Placement (2014 – 2016)
Executive Foundation Director | Columbus Community Hospital
March 2012 – October 2015
FOUNDATION
• Successful improved fundraising event net proceeds by over
174%, from $18,871.15 to $32,770.23.
• Created a master event invitation list for standardization
among event invites
• Created and implemented an Employee Giving Program that
has over 36-65% (all – 0.9+ employees) employees
participating and become a model for 3 other rural hospitals
• Constituently updated the main donor wall quarterly – this
was a challenge of previous directors and an issue among
donors
• Formatted and standardized Donor Database
GRANTS - Researched, Wrote and Received:
2014 – 2015
• $200,200 grant for Rural AED Placement (2014 – 2016)
• $15,000 Operation Overhaul Workplace Wellness Grant
• $15,000 Emergency Department Frequent User Grant – Phase 2
• $10,000 Small Rural Hospital Improvement (SHIP) Grant – Phase 2
• $6,500 Emergency Preparedness Grant – Ebola Preparedness
• $4,000 Fall Prevention Grant
• $2,500 Global Vision Award Live It! Real Life Nutrition for Teens
• $1,000 Live It! Real Life Nutrition for Teens Grant
• $200 Live It! Real Life Nutrition for Teens Grant
2013 - 2014
C O N T I N U E D …
H I G H S C H O O L B O Y S
S O C C E R C O A C H
Assistant | 2016 – Present
Columbus High School
U 1 5 - U 1 8 G I R L S S O C C E R
C O A C H
Demonstrator | 2010 – 2016
Columbus High School
H I G H S C H O O L G I R L S
S O C C E R C O A C H
Indoor Coach | 2014 – 2016
Columbus High School
U 1 5 - U 1 8 G I R L S S O C C E R
C O A C H
Lead Classic Coach| 2009 – 2013
Baraboo Soccer Club
B A R A B O O S O C C E R C L U B
B O A R D
Vice President | 2010 – 2014
Baraboo Soccer Club
E M I L Y N . D I L L E Y
DILLEY l Page 4 of 4
e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1
9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y
E X P E R I E N C E C O N T I N U E D …
• $10,000 Emergency Preparedness Grant – Infection Prevention
• $10,000 Small Rural Hospital Improvement SHIP Grant – Phase 1
• $5,000 Emergency Department Frequent User Grant – Phase 1
• $500 Live It! Real Life Nutrition for Teens Grant
2012 - 2013
• $14,670 Live It! Real Life Nutrition for Teens Grant
Marketing Specialist | Brakebush Brothers Incorporated
October 2010 – March 2012
• Coordinated and implemented national marketing
programs and promotions
• Managed the branded concepts of Squawkers and Tappers
Treasures
• Created customized operator support materials, distributor
flyers and food show flyers
• Organized, coordinated, and implemented plant visits for
customers and prospective clients
• Created and maintained product training manuals, tools,
and presentations
• Created and maintained marketing programs and weekly
email blasts to the national sales force
• Created a connection between our customers, the sales
force and management positions to develop a common
and beneficial goal for all
Vacation Relief | AMPI
February 2010 – October 2010
• Successfully trained in six positions
• Inputted, balanced, and adjusted finished product
• Purchased materials
• Completed Payroll

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Dilley Resume

  • 1. E M I L Y N . D I L L E Y e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1 9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y E D U C A T I O N BACHELORS OF BUSINESS ADMINISTRATION • Emphasis in marketing • Cumulative GPA 4.0/4.0 • Viterbo University - Graduated May 2009 MBA IN HSL • Masters in Business Administration in Health Systems Leadership • Cumulative GPA 4.0/4.0 • Edgewood College - Graduated Dec.2016 S U M M A R Y O F Q U A L I F I C A T I O N S • Leadership Style: accountability of self and team, personable, understanding, compassionate yet not afraid of confrontation • Wonderful work and rapport with Board of Directors • Excellent communication skills, both in one- on-one situations and group presentations • Outstanding public speaking skills • Exceptional Customer service skills • The ability to motivate others, listen, and build rapport with a variety of people • Leadership skills • More than five years coordinating people and activities/events • Project management skills: creation, organization, implementation and evaluation • Reliable, organized worker with the ability to multi-task and meet multiple deadlines and commitments • Self-starter, intrinsically motivated • Ability to work independently and in a team environment O B J E C T I V E To secure a position that will allow me to utilize my leadership, development, strategic planning and coordination skills to promote the goals and strategic initiatives of the organization. R E C E N T A C C O M P L I S H M E N T S W I S C O N S I N H O S P I T A L A S S O C A T I O N ’ S R U R A L H E A L T H C O N F I E R E N C E WHA | Presenter | Summer 2016 Project lead and creator of Therapeutic Tapering Tool H E A L T H C A R E F I N A N C I A L M A N A G E M E N T A S S O C I A T I O N ’ S F A L L C O N F E R E N C E W I HFMA | Presenter | Fall 2016 Project lead and creator of Therapeutic Tapering Tool W I S C O N S I N F O R W A R D A W A R D WI Center For Performance Excellence | Examiner | Spring 2016 Examiner of local healthcare organizations in pursuit of performance excellence
  • 2. E M I L Y N . D I L L E Y DILLEY l Page 2 of 4 e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1 9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y E X P E R I E N C E Director of Marketing | Columbus Community Hospital October 23, 2015 – Present MARKETING • Completed fiscal year 2017 Marketing Campaign Schedule and Budget – included built in flexibility for nimbleness and consistency across mediums • Altered market share metrics and methodology to represent outpatient (70% of business) and inpatient services (30% of business) within three market segmentations. Grew outpatient market share by 0.5 - 1.25% in 12 months. • Completed and submitted 2016 Community Health Needs Assessment. Lead for three CHNA initiatives: mammography screening, obesity and sedentary inactivity. Obesity: Reduce the percentage of Columbia County adult residents who are obese from 34.8% in 2015 to 34.3% by 2018 (BMI > 30). Reduce the percentage of Columbia County adult residents who are obese or overweight from 71.8% in 2015 to 71.4% by 2018 (BMI > 25 and BMI < 30). Sedentary Inactivity: Reduce the percentage of Columbia County adult residents who are physically inactive from 23.0% in 2015 to 22.7% by 2018. Mammography Screenings: Increase the percentage of mammography screenings in Columbia County from 66% in 2015 to 67% in 2018 for those suggested. Decrease the death rate due to breast cancer in Columbia County from 24 per 100,000 in 2015 to 23.6 per 100,000 in 2018 • Completed 7 commercials/video spots from concept to production and scheduling • Grew Facebook page engagement by 900% in one year • Enhanced website presence and robustness by establishing the website as the key destination community wellness initiatives such as Project CLEAN, Operation Overhaul, Mindful Minute Blog, etc. • Assigned lead for Project CLEAN (Community Leaders Eliminating the Abuse of Narcotics). Created and successfully piloting an acute therapeutic tapering tool for nondependent patients • Through my leadership and the creation of a Performance Improvement Plan, there was signification improvement of the employee’s performance from below 2 to 2.33 in 6 W O R K P L A C E I N V O L V E M E N T B E Y O N D D U T I E S G R A N T C O O R D I N A T O R Research, Write, Administrator and Report all CCH grants. 2012 – Present C U L T U R E C L U B Columbus Community Hospital 2012 – Present W E L L N E S S S Q U A D Columbus Community Hospital 2012 – Present C O M M U N I T Y I N V O L V E M E N T , V O L U N T E E R , A N D L E A D E R S H I P E X P E R I E N C E A M E R I C A N H E A R T A S S O C I A T I O N Lead | 2013 – Present Columbus Community Hospital Honoree Chair | 2010 – present Sauk County AHA Walk Speaker | 2000 – present Dayton, OH & Baraboo, WI P I N K G L O V E C O N T E S T Lead | 2016 – Present Columbus Community Hospital
  • 3. E M I L Y N . D I L L E Y DILLEY l Page 3 of 4 e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1 9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y E X P E R I E N C E C O N T I N U E D … months on a scale of 1-3. • Became a Wisconsin Forward Award Examiner • Built relationships with internal and external customers • Developed billboards, commercials, print ads, digital ads concepts and design GRANTS - Researched, Wrote and Received: • Received 20 grants in total since I began as coordinator, totaling $368,979.00. 2016 – 2018 • $47,500 Operation Overhaul 2.0 Workplace Wellness Grant 2015 - 2016 • $9,409 Small Rural Hospital Improvement (SHIP) Grant – Phase 3 • $5,000 Project CLEAN – Opioid Epidemic Grant • $3,000 Do 1 Thing Emergency Preparedness Grant • $200,200 grant for Rural AED Placement (2014 – 2016) Executive Foundation Director | Columbus Community Hospital March 2012 – October 2015 FOUNDATION • Successful improved fundraising event net proceeds by over 174%, from $18,871.15 to $32,770.23. • Created a master event invitation list for standardization among event invites • Created and implemented an Employee Giving Program that has over 36-65% (all – 0.9+ employees) employees participating and become a model for 3 other rural hospitals • Constituently updated the main donor wall quarterly – this was a challenge of previous directors and an issue among donors • Formatted and standardized Donor Database GRANTS - Researched, Wrote and Received: 2014 – 2015 • $200,200 grant for Rural AED Placement (2014 – 2016) • $15,000 Operation Overhaul Workplace Wellness Grant • $15,000 Emergency Department Frequent User Grant – Phase 2 • $10,000 Small Rural Hospital Improvement (SHIP) Grant – Phase 2 • $6,500 Emergency Preparedness Grant – Ebola Preparedness • $4,000 Fall Prevention Grant • $2,500 Global Vision Award Live It! Real Life Nutrition for Teens • $1,000 Live It! Real Life Nutrition for Teens Grant • $200 Live It! Real Life Nutrition for Teens Grant 2013 - 2014 C O N T I N U E D … H I G H S C H O O L B O Y S S O C C E R C O A C H Assistant | 2016 – Present Columbus High School U 1 5 - U 1 8 G I R L S S O C C E R C O A C H Demonstrator | 2010 – 2016 Columbus High School H I G H S C H O O L G I R L S S O C C E R C O A C H Indoor Coach | 2014 – 2016 Columbus High School U 1 5 - U 1 8 G I R L S S O C C E R C O A C H Lead Classic Coach| 2009 – 2013 Baraboo Soccer Club B A R A B O O S O C C E R C L U B B O A R D Vice President | 2010 – 2014 Baraboo Soccer Club
  • 4. E M I L Y N . D I L L E Y DILLEY l Page 4 of 4 e d i l l e y @ c c h - i n c . c o m S 7 0 7 4 B l u f f R d , M e r r i m a c W I 5 3 5 6 1 9 2 0 - 3 8 2 - 5 3 7 5 H T T P S : / / W W W . L I N K E D I N . C O M / I N / E M I L Y - D I L L E Y E X P E R I E N C E C O N T I N U E D … • $10,000 Emergency Preparedness Grant – Infection Prevention • $10,000 Small Rural Hospital Improvement SHIP Grant – Phase 1 • $5,000 Emergency Department Frequent User Grant – Phase 1 • $500 Live It! Real Life Nutrition for Teens Grant 2012 - 2013 • $14,670 Live It! Real Life Nutrition for Teens Grant Marketing Specialist | Brakebush Brothers Incorporated October 2010 – March 2012 • Coordinated and implemented national marketing programs and promotions • Managed the branded concepts of Squawkers and Tappers Treasures • Created customized operator support materials, distributor flyers and food show flyers • Organized, coordinated, and implemented plant visits for customers and prospective clients • Created and maintained product training manuals, tools, and presentations • Created and maintained marketing programs and weekly email blasts to the national sales force • Created a connection between our customers, the sales force and management positions to develop a common and beneficial goal for all Vacation Relief | AMPI February 2010 – October 2010 • Successfully trained in six positions • Inputted, balanced, and adjusted finished product • Purchased materials • Completed Payroll