A 'Memetic' journey through the wilds of MR…"Seeming contradiction that we must be fully committed , but we must also be aware at the same time that we might possibly be wrong… our commitment to an idea is healthiest when it is not without doubt , but in spite of doubt”
-Psychologist Rollo May quoted in Being Wrong Adventures in the Margin of Error
A review of seven business trends that can actually help small businesses and the professionals who help small businesses. Also includes the discussion of two fundamentals and has two extra slides at the end on defining business niches and one's own uniqueness.
Cine sunt eu? Cine eşti tu?… întrebări pe care ni le punem într-un fel sau altul, mai devreme sau mai târziu. Felul cum răspundem la aceste întrebări va determina viaţa noastră pe acest pământ,
The Little Prince is a beloved classic. A fable with nuggets strewn along the way. Much like meaning-making with Data-Big ,Medium or small! This deck has notes with most slides. These are intended to help in making the linkages so necessary to generating 'meaning'!
A review of seven business trends that can actually help small businesses and the professionals who help small businesses. Also includes the discussion of two fundamentals and has two extra slides at the end on defining business niches and one's own uniqueness.
Cine sunt eu? Cine eşti tu?… întrebări pe care ni le punem într-un fel sau altul, mai devreme sau mai târziu. Felul cum răspundem la aceste întrebări va determina viaţa noastră pe acest pământ,
The Little Prince is a beloved classic. A fable with nuggets strewn along the way. Much like meaning-making with Data-Big ,Medium or small! This deck has notes with most slides. These are intended to help in making the linkages so necessary to generating 'meaning'!
HUBERT GREALISH - Next MBA 2hrs LECTURE - CONSCIOUS MARKETERS AND BRAND LEADE...HubertGrealish
This was a two hour lecture to students of the famed NEXT MBA program worldwide, delivered alongside marketing industry legend Philip Kotler.
Excellent feedback received and follow on dialogue with the student participants, whom remain in contact.
NEXT MBA is world leading with teachesr including Seth Godin, Philip Kotler and more.
NEXT MBA makes world-class education affordable all around the Globe.
NEXT MBA provides practical and professional knowledge in Leadership, Digital Marketing, and Technology-related fields by highly qualified experts via live lessons online.
https://nextmba.com/
Qualitative Research: The Power of ContextMuder Chiba
Fuzzy Logic is good! As is Binary. There would be no computers without binary logic and there would be no decisions without fuzzy logic! A quote from the deck I used for a Faculty Development Program (FDP) for Management Professors in Mumbai some time ago.#GivingBack. Many slides are common to other decks uploaded , but the weave and additional material provide the relevance.
Six Timeless Marketing Blunders -Lessons for EntrepreneursMuder Chiba
Six Timeless Marketing Blunders is a fine business book .This is my take on the content of the book. Mashed up with some other content and my commentary!
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
A presentation I made as the Keynote Speaker at the Research Conference of the Rizvi Management Institute. It focuses on the short-term trends for 2014 and beyond. But focuses more on the need to embrace fuzziness, and use the artful fusion of algorithm with wisdom
Kay Lummitsch's keynote was a real wake-up call to Sri Lankan organizations to adapt to Digital. He shared his wide experiences on almost every aspect of a Digital Journey.
The Audience realized that the most common pitfalls on the path towards Digital, are industry agnostic and surprisingly to more than seventy percent not reliant on technology issues. Lummitsch stated that organizations would fail if they focus on technological and structural change only (What they typically do ˜ Lummitsch).
His advice is to engage equally in every aspect of any ‘Living System. [Organisation]
Changing the Mindset. Coaching, mentoring and personal development are his preferred tools here.
Changing Behavior & Communication We should rethink how we work and communicate with each other in the future.
Technology & Structures. Of course!. Adopt to modern team setups and bleeding-edge technologies.
Changing the organization's Culture. If we won’t change our organization’s culture, we’ll never adapt to Digital ˜Lummitsch
Furthermore, he emphasized that the main difference from past leadership models to Digital Leadership roles is, that Digital Leaders have to love people whereas past leaders were impelled to feel superior.
QUOTE:
There is no change towards Digital if it doesn't hurt you in every bone and questions your personal role on a daily base - Kay Lummitsch (The Digital Journeyman)
http://linkedin.com/in/lummitsch
A creative and insightful guide to the principals behind why social media works as a marketing tool. The presentation is fast and easy to digest and may just help it click why so many brands are getting involved in social media today.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
A presentation adapted from "The Startup of You" by Reid Hoffman and Ben Casnocha. I was the keynote presentation at the "Noche de las telecomunicaciones valencianas" meeting in Valencia, Spain.
2012 will be make or break for many businesses.
Has business survival ever been more dependent on knowing how consumers will react in the future?
This detailed analysis highlights the four key strategies consumers will deploy in 2012.
Consumer 'End Games' come to the fore in times of uncertainty, where having a survival strategy matters.
I was recently asked to go back to my alma mater and present to final year Marketing students on my experience of getting into the industry.
This deck is colourful enough to have not put anyone to sleep during a 9am Monday lecture and succinctly balances personal trials and tribulations with the ultimate list of tips and helpful resources.
This White Paper explores the role of planning in
today’s ever-changing world of advertising & marketing.
First, a job profile for the post-digital planner is defined on
the basis of 3 core duties. Then, two campaign cases are
discussed, explaining how post-digital planning added value
to the creative process.
Getting Real - How Commvault Got on the Same Page to Tell their Culture StoryBeamery
Tracie Giles, Head of Global Talent Acquisition at Commvault, tells us more about how her team "got real" when it came to telling their culture story as part of the Beamery Virtual Talent Engagement Summit 2018.
Cartoon Insights : An Adaption for the MR BusinessMuder Chiba
This deck uses publicly published cartoons to take off and entertainingly make some points about the MR business. This is an adaption of a deck I received about software development ( author unknown!) years ago. An updated version. Use parts of this deck to make a point with humour or just to break the tedium in my Insight Development workshops/sessions.
MarComs Effectiveness System for The Brave New WorldMuder Chiba
Occam's Razor for Huxley’s World !
Marcom needs ( and has the tools now) to evolve into an agile system in tune with its environment.
It’s a brave new world.With smart TVs and devices.Large data lakes.Near universal digital footprints.Neuro-science tools to measure emotions ‘online’.Programmatic buying
A world of Micro segments and micro moments.MarCom needs an Agile System !
HUBERT GREALISH - Next MBA 2hrs LECTURE - CONSCIOUS MARKETERS AND BRAND LEADE...HubertGrealish
This was a two hour lecture to students of the famed NEXT MBA program worldwide, delivered alongside marketing industry legend Philip Kotler.
Excellent feedback received and follow on dialogue with the student participants, whom remain in contact.
NEXT MBA is world leading with teachesr including Seth Godin, Philip Kotler and more.
NEXT MBA makes world-class education affordable all around the Globe.
NEXT MBA provides practical and professional knowledge in Leadership, Digital Marketing, and Technology-related fields by highly qualified experts via live lessons online.
https://nextmba.com/
Qualitative Research: The Power of ContextMuder Chiba
Fuzzy Logic is good! As is Binary. There would be no computers without binary logic and there would be no decisions without fuzzy logic! A quote from the deck I used for a Faculty Development Program (FDP) for Management Professors in Mumbai some time ago.#GivingBack. Many slides are common to other decks uploaded , but the weave and additional material provide the relevance.
Six Timeless Marketing Blunders -Lessons for EntrepreneursMuder Chiba
Six Timeless Marketing Blunders is a fine business book .This is my take on the content of the book. Mashed up with some other content and my commentary!
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
A presentation I made as the Keynote Speaker at the Research Conference of the Rizvi Management Institute. It focuses on the short-term trends for 2014 and beyond. But focuses more on the need to embrace fuzziness, and use the artful fusion of algorithm with wisdom
Kay Lummitsch's keynote was a real wake-up call to Sri Lankan organizations to adapt to Digital. He shared his wide experiences on almost every aspect of a Digital Journey.
The Audience realized that the most common pitfalls on the path towards Digital, are industry agnostic and surprisingly to more than seventy percent not reliant on technology issues. Lummitsch stated that organizations would fail if they focus on technological and structural change only (What they typically do ˜ Lummitsch).
His advice is to engage equally in every aspect of any ‘Living System. [Organisation]
Changing the Mindset. Coaching, mentoring and personal development are his preferred tools here.
Changing Behavior & Communication We should rethink how we work and communicate with each other in the future.
Technology & Structures. Of course!. Adopt to modern team setups and bleeding-edge technologies.
Changing the organization's Culture. If we won’t change our organization’s culture, we’ll never adapt to Digital ˜Lummitsch
Furthermore, he emphasized that the main difference from past leadership models to Digital Leadership roles is, that Digital Leaders have to love people whereas past leaders were impelled to feel superior.
QUOTE:
There is no change towards Digital if it doesn't hurt you in every bone and questions your personal role on a daily base - Kay Lummitsch (The Digital Journeyman)
http://linkedin.com/in/lummitsch
A creative and insightful guide to the principals behind why social media works as a marketing tool. The presentation is fast and easy to digest and may just help it click why so many brands are getting involved in social media today.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
A presentation adapted from "The Startup of You" by Reid Hoffman and Ben Casnocha. I was the keynote presentation at the "Noche de las telecomunicaciones valencianas" meeting in Valencia, Spain.
2012 will be make or break for many businesses.
Has business survival ever been more dependent on knowing how consumers will react in the future?
This detailed analysis highlights the four key strategies consumers will deploy in 2012.
Consumer 'End Games' come to the fore in times of uncertainty, where having a survival strategy matters.
I was recently asked to go back to my alma mater and present to final year Marketing students on my experience of getting into the industry.
This deck is colourful enough to have not put anyone to sleep during a 9am Monday lecture and succinctly balances personal trials and tribulations with the ultimate list of tips and helpful resources.
This White Paper explores the role of planning in
today’s ever-changing world of advertising & marketing.
First, a job profile for the post-digital planner is defined on
the basis of 3 core duties. Then, two campaign cases are
discussed, explaining how post-digital planning added value
to the creative process.
Getting Real - How Commvault Got on the Same Page to Tell their Culture StoryBeamery
Tracie Giles, Head of Global Talent Acquisition at Commvault, tells us more about how her team "got real" when it came to telling their culture story as part of the Beamery Virtual Talent Engagement Summit 2018.
Cartoon Insights : An Adaption for the MR BusinessMuder Chiba
This deck uses publicly published cartoons to take off and entertainingly make some points about the MR business. This is an adaption of a deck I received about software development ( author unknown!) years ago. An updated version. Use parts of this deck to make a point with humour or just to break the tedium in my Insight Development workshops/sessions.
MarComs Effectiveness System for The Brave New WorldMuder Chiba
Occam's Razor for Huxley’s World !
Marcom needs ( and has the tools now) to evolve into an agile system in tune with its environment.
It’s a brave new world.With smart TVs and devices.Large data lakes.Near universal digital footprints.Neuro-science tools to measure emotions ‘online’.Programmatic buying
A world of Micro segments and micro moments.MarCom needs an Agile System !
Segmentation- Science, Art and PracticeMuder Chiba
A quick primer on segmentation as a marketing tool. Segmentation sits right at the heart of a consumer centric organization and a deep , well-executed scheme can transform the entire organization. Snappy , media-friendly labels like "Peppy Penny" or "Thrifty Tulsi" or "Macho Mike" are fun but have also served to trivialise the deep impact on innovation and value-build that true segmentation can have.
The Business Acronym Guide for those Ceo Meetings!Muder Chiba
Found yourself at a loose end when steering those dinner conversations when the Global CEO comes visiting ? Or at business and conference meetings where you need to sound 'there' ? Never fear , a SlideShare is there!
A deck developed for a pro bono session to enhance knowledge/skills of small business/ retail owners in my community/locality. Turns out I learnt a lot in this process - The Basics almost never change!
'Archetype' defies simple definition. The word derives from a Greek compound of arche and tupos. Arche or 'first principle' points to the creative source, which cannot be represented or seen directly. Tupos, or 'impression', refers to any one of the numerous manifestations of the 'first principle'. Jung himself spoke of the "indefiniteness of the archetype, with its multiple meanings"
Value Migration is something that all industries have to cope with.The challenge is to Steer the Current whilst creating the Playbook for the Future! MR Players need to find their Value Arbitrage to thrive!
The All New Leadership Cube ! The Managerial Grid for the Brave New WorldMuder Chiba
Fielding a few queries on why the success or otherwise of the MR Archetypes basis their position on the Managerial/Leadership Grid got me thinking. Is there another axis given the Brave New Connected World?
Marketers Lexicon : Communication for Effectiveness!Muder Chiba
Do we need to re-discover and describe our shared language in order to enhance performance? Especially given the modern challenges. If Marketing is about the building of a steady cadence of great shared moments with the consumer .Is Marketing today more like Seduction than War?
Marketing Task Today : Reduce Consumer Uncertainty. Build Customer Relationships!
Therefore : Time for Personal Communications THEORY (Uncertainty Reduction Theory) to "Cross the Chasm" into Mass (Marketing) Communications PRACTICE !
Marketing Communications and the Kuleshov EffectMuder Chiba
The Kuleshov Effect is part of basic craft for film makers and editors- would it have implications for development and testing of advertising or other communication pieces?
The business of Business Insights is Truth! And it needs to define for itself what is the truth it seeks to deliver. This will decide and hone the strategic choices that the purveyor and the acquirer of insights makes.
Young India: An Opportunity that can change your life!Muder Chiba
This is an edited version of a very well-received presentation I made at the Marketing and Sales Conference of a telecom giant a few years ago. A summer intern, Pratik Rajeevan worked brilliantly on this one with me. Have edited out client-specific references and some detailing in this share.
Battle for your Decision:Deterministic vs. Probabilistic Perspectives !Muder Chiba
A short presentation where I have pulled in references from the physical and social sciences to arrive at a credible pathway for decision-making using information/data. My views. Weigh In!
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. Humorous critique so brilliantly done by Scott
Adams , Tom Fishburne and Randy Glasbergen
is great ‘continuing’ education.
Put up some memes on my FB page and had a
friend ask me if I was doing “a Dilbert on MR ?”
And so…Most of the memes here point to an
underlying issue , opportunity or just a facet of
MR life!
Muder Chiba
3. Market
Complexity
Decisions
Information
Complexity
“ …seeming contradiction that we must be fully committed , but
we must also be aware at the same time that we might possibly be
wrong… our commitment to an idea is healthiest when it is not
without doubt , but in spite of doubt”
-Psychologist Rollo May quoted in Being Wrong Adventures in the
Margin of Error
muder.chiba@gmail.com
Insight Ignited Wisdom
4. The Market Researcher comes
into MR fresh ,knowledgeable ,
bushy tailed and armed with
the belief that she will add
immense value into business
decisions-making. Learns on
the job , gathers experiences
and then progresses to
feeding templates!
Muder Chiba
5. MR folk come from a variety of educational and cultural backgrounds.
In the recent past, increased focus on ‘client servicing’ has meant
though that the entry sieve lends itself more to homogeneity and
similarity clusters Muder Chiba
7. The business of insights is at the core , the business of truths (with a small
t). The Tagore poem referenced here :
http://www.poemhunter.com/poem/where-the-mind-is-without-fear/
Muder Chiba
11. Whether you want to have a quiet conversation on alternate universes
and ghosts or fling your hands and legs in gay abandon to the tunes of
the latest teen hit- you need the company of MR folk!
Muder Chiba
12. An Insatiable need to nose out hidden motivations and desires and
‘implicit needs’ stands you in good stead in MR!
Muder Chiba
15. Corporatization has brought in greater funding and ability to invest in the
future. Better salaries ,better lifestyles and greater opportunities to have
fun! Concomitantly ,there is pressure on meeting numbers with ever
shorter review periods! Muder Chiba
16. “ Don’t come with problems , come with solutions!”
Muder Chiba
17. … when it starts being seen as abdication , not delegation.
Muder Chiba
18. MR is no different from other industries . The same challenges-
performance vs. potential ; objective vs. opinion ; fair vs. unfair !
Muder Chiba
19. No longer is it desirable that you look like a nerd...buttoned down collars
, a notebook , pen and laptop! MR people rock now as always and a
variety of omissions are pardoned if you're photogenic!
Muder Chiba
20. It’s a people industry which works a lot with numbers ! So MBWA
works…and the Numbers follow!
Muder Chiba
21. The MR user interface is the
source of great work , stress
and joy in equal measure.
MR users are nice. True. And
they are tough.
They are sharp. And yes ,they
are blunt.
Muder Chiba
22. With data gaps in “Big Data” type data-sets … acceptance of the
imputation treatment will be key ! For MR , this acceptance will pave the
way for very short surveys and increased multi-data source synthesis
Muder Chiba
23. Oft-heard in Conference rooms where engineer MBAs congregate!
Quite relevant in a “Big Data” and Web Analytics driven world where
A/B panels are considered testing!!
Muder Chiba
24. Either you have unwieldy Demographic/Usage micro-segmentations
which basically sequentially dichotomize…or you have 4-6 segment
solutions for which you need not have spent months and moolah!
Muder Chiba
25. Serious Logic at work here! What’s the measure of your Central
Tendency?
Muder Chiba
27. Universal Issue ! You never need to justify the concepts which pass the
metric filter as much as you need to for the ones that don’t! And given
that most concepts are creative constructs there is angst around the
‘rational filter’ ! Muder Chiba
28. Metrics built off ‘largely’
deterministic models
have become staple
outputs .
After all ,you can
manage only what you
can measure!
Muder Chiba
29. You have all the complex diagrams and equations to shew the
robustness of your metric … and the slide that does it is the one which
shows how the companies/brands that do well on the metric
outperform peers on the Stock market Index!! Muder Chiba
31. Client Concern : looks like a nice dish but what goes into it and how is it
cooked? Can’t trust it until I know.
Agency Concern : How do I keep my ‘IP’ safe and my brand
unique/differentiated? Muder Chiba
32. This one is so deliciously right at so many levels! Using longitudinal data
to take decisions is an art too!
Muder Chiba
37. The ‘randomly drawn sample’ so as to ‘adequately’ represent the
universe has been the central challenge. It continues to be so in the
modern MR world.
Muder Chiba
38. …is the price we pay for our freedoms! Quality data depends on a
combination of robust design and committed quality implementation !
Watch out for the ‘non-sampling error’ gremlin ! And that goes for “Big
data” too!! Muder Chiba
39. Seriously confusing! The CAPI/CATI pattern has become the basis for
naming interview types…PAPI , CAWi ,GAMPI...
Muder Chiba
40. The increasing number of ‘platforms’ , the evolutionary stages of
different markets and the speed of change makes for unique challenges
in project execution!
Muder Chiba
41. With multiple languages , various software interfaces and rapidly scaled
up rollouts , the modern researcher has greater challenges to overcome
than those who came before!
Muder Chiba
43. Central project managers sitting far away from the battleground have
little idea of the ground conditions and therefore design and implement
primarily ‘for’ familiar territory so…
Muder Chiba
44. Age-old issue ! Scales conceptualised and worded in the lofty towers
don’t translate well when they go ‘out there’ into the field . And when
the towers try to look out to faraway fields…
Muder Chiba
45. The local client needs are ‘different’ , there are local nuances ,
segments, targets, geos…the challenge is to create structures which can
see with both lenses!
Muder Chiba
46. The lifeblood of primary MR ,
the respondent. As response
rates fall there is increasing
attention on getting them,
engaging them and
keeping them !
Muder Chiba
47. Open-ends are the researchers gateway to finding out the unknown –
reduce the ‘you don’t know what you don’t know’ gap. But the terse
‘no comment ‘, or ‘nice’ or ‘good’ or ‘sucks’ puts paid to the open-end
as data source! Muder Chiba
48. The Butterfly Effect! Enhanced respondent engagement may have
unintended social impact!
Muder Chiba
49. Respondent identity and privacy are a concern in more ways than one!
Especially when the respondent is ‘playing’ the researcher!
Muder Chiba
50. There’s always a time when it’s fun , its new and its exciting ! And you
can feel older than you actually are!
Muder Chiba
51. Questionnaire routing has been the Waterloo for many a study. And
scripting adds an ‘invisible to researcher’ layer !
Muder Chiba
52. Qual is the seemingly ‘soft fluffy’
area of MR.
There is a lot more of the
eclectic mix of a range of the
Social Sciences here than in
Quant though!
And hard decisions using words
instead of numbers per se as
data.
Fits well into the modern ‘Big
data” world , methinks!
Muder Chiba
53. The friendly persona envelops Qual across the spectrum as
contrasted to the more ‘stiff-necked’ Quant !
Muder Chiba
54. Extended Information areas lead to longer and longer consumer
interactions leading to the focus group becoming Extended !
Muder Chiba
58. ...with sympathy for all my Qual brethren who have been asked
for tally distribution for the 32 people who attended the Groups
as "30 is the sample at which you can do the Student's T test” ! :-)
Muder Chiba
59. Neuroscience , neuro
marketing … brain mapping ,
facial coding… lots of news
around this exciting new
addition to the researchers
toolkit.
And Big Data ? What do I say?
Muder Chiba
60. Brain trying to understand the brain trying to understand the brain trying
to understand the brain trying to understand the brain trying to
understand the brain trying to…
Muder Chiba
61. Eyes are the window to the soul, it is said. The modern equivalent seem
to be the face and its various ‘tics’ as the window to the brain and its
processing !
Muder Chiba
62. Just don’t say it! Its when the hyper hype around this dies down and the
‘algo’ has been democratised that the final contours will emerge. And
it will be truly life changing in the real sense !
Muder Chiba
68. The researcher as impassive observer, aloof and with no opinion
– it’s been a cherished self- image . Given a world which is
object-orientated, where decision-making speed is of essence
...the researcher will need to get off the fence!
Muder Chiba
69. “In fact, the mere act of opening
the box will determine the state of
the cat, although in this case there
were three determinate states the
cat could be in: these being Alive,
Dead, and Bloody Furious.”
-Terry Pratchett, Lords and Ladies
Muder Chiba
Schrodinger's cat
With the speed of change ,
decisions firmly anchored in
the past will be fraught with
greater risk.
Probabilistic perspectives will
need to come to the fore !
70. With multiple sources of data , decreasing survey lengths and
increasing data-crunching / matching capabilities… “Art which
rejected single point perspective and sought to show the object
from multiple angles, in differing lights.”
http://www.visual-arts-cork.com/history-of-art/analytical-cubism.htm
MuderChiba
71. After all the data has been wrung dry…using imagination
to spark insight is invaluable!
Muder Chiba
72. Market
Complexity
Decisions
Information
Complexity
“I have concluded that the essence of wisdom is to hold the attitude that
knowledge is fallible and to strive for a balance between knowing and
doubting” –Psychologist John Meacham quoted in Hard Facts , Dangerous Half-
Truths and Total Nonsense, Profiting from Evidence-Based Management
muder.chiba@gmail.com