1. Enchantment
The Art of Changing Hearts,
Minds, and Actions
Guy Kawasaki
guy@alltop.com

2. 1 Achieve Likability

3. “Pan Am” smile
Zygomatic
major muscle

4. Make a
Duchenne smile
Orbicularis oculi
muscle

6. Default
to
“yes”

7. Achieve
2 Trustworthiness

8. Trust others

9. Bake, don’t eat

10. 3 Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant

11. 4 Launch

12. Tell a story

13. Sell your dream
iPhone ≠ $188 of parts

14. Remove the
speed bumps

15. Provide value
Information
Insights
Assistance

16. Plant many seeds

17. Provide social proof

18. Build an ecosystem

19. Enchant all the influencers

20. PDF from Gina@garage.com
Slides by AnaFxFz.com