Guy Kawasaki - Pazarlama Zirvesi 2011

2,686 views

Published on

Published in: Sports, Business
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,686
On SlideShare
0
From Embeds
0
Number of Embeds
278
Actions
Shares
0
Downloads
0
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Guy Kawasaki - Pazarlama Zirvesi 2011

  1. 1. Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki guy@alltop.com
  2. 2. 1 Achieve Likability
  3. 3. “Pan Am” smile Zygomaticmajor muscle
  4. 4. Make a Duchenne smileOrbicularis oculi muscle
  5. 5. Default to “yes”
  6. 6. Achieve2 Trustworthiness
  7. 7. Trust others
  8. 8. Bake, don’t eat
  9. 9. 3 Do something DICEEDeep Intelligent Complete Empowering Elegant
  10. 10. 4 Launch
  11. 11. Tell a story
  12. 12. Sell your dreamiPhone ≠ $188 of parts
  13. 13. Remove thespeed bumps
  14. 14. Provide value Information Insights Assistance
  15. 15. Plant many seeds
  16. 16. Provide social proof
  17. 17. Build an ecosystem
  18. 18. Enchant all the influencers
  19. 19. PDF from Gina@garage.comSlides by AnaFxFz.com

×