Digitalhound is a digital marketing agency that provides services such as data analytics, social media marketing, PR, PPC, and content creation to help drive brand engagement, loyalty and customer acquisition for its clients. It uses a thorough investigative approach to understand customer markets and competitors. The agency helped an online retailer called Alza.cz increase revenue in the UK by 34.19% and in Germany by 44.89% through strategies such as publishing content, running social media campaigns, and acquiring links from blogs and publications. Digitalhound has over 19 years of experience in digital marketing and believes in openly sharing its skills with clients.

1. DIGITALHOUND
DRIVING ENGAGEMENT, BRAND
LOYALTY & CUSTOMER
ACQUISITION

2. What’s in it for you?
DATA FORENSICS - A thorough investigative approach to
determine:
PERFORMANCE - Past, current, future trends of consumer markets
in stated geographical locations
QUANTITATIVE - Consumer Demographics, Behaviour,
Psychological factors, Personal and Social influencers, Stats,
surveys and questions
SWOT - Competition analysis
BARRIERS - Market conditions, costs, obstacles, legislation etc.
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

3. The Big Idea - "Habits and behaviours are more important than
sheer brain power"
STUDY
-
Getting to
know your
competition
REVIEW
-
Existing
customers
INVITE
-
Diverse
opinion
through
brainstorming
sessions
WALK
-
Take long
walks to
clear one’s
head!
TIME
–
Set time
aside to gen
up on local
news &
culture
DOWNTIME
-
Schedule
downtime to
focus attention
elsewhere
GIVE
BIRTH
-
Time to
make some
decisions on
the ideas
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

4. Who are we?
▪ Co-conspirators in digital
marketing excellence
▪ Free thinkers – not afraid
to push the envelope
▪ Achievers -
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

5. What we do – Key areas of expertise
▪ Brand building
▪ Digital Marketing
▪ Customer Acquisition
▪ Data Analytics
▪ Conversion Rate Optimisation
▪ Social Media
▪ PR
▪ PPC
▪ Content Creation
▪ Media Buying
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

6. Key Team Members
DARRYL ANTONIO
▪ An 19 year veteran of the digital
marketing industry, Darryl, has
worked in agencies serving high
profile clients in some of the most
competitive online market sectors as
well as being retained as Lead
Consultant on several long term
projects for famous brands.
▪ A clear strategic thinker, Darryl is well
known for getting right to the heart of
the issues facing clients and devising
high performance online solutions.
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

7. Kevin Smith – Strategic Marketing Director
KEVIN SMITH
▪ Develops marketing strategy by
studying economic indicators,
tracking changes in supply and
demand, identifying customers and
their current and future needs,
monitoring the competition.
▪ Contributes to marketing
effectiveness by identifying short-
term and long-range issues that
must be addressed; providing
information and commentary
pertinent to deliberations;
recommending options and courses
of action; implementing directives.
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

8. Kate Edwards – Strategic Account Lead
KATE EDWARDS
▪ An accomplished account handler
and highly organised person who
enjoys managing multiple projects
and responsibilities and can lead a
team of consultants to project
execution.
▪ Relentless project management,
learning on the fly and agile strategic
thinking are some of the key skills
that she brings to the table.
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

9. Gavin Tudball – Data Specialist
GAVIN TUDBALL
▪ Acute ability to leverage data for
business benefit and provide
actionable insight. In-depth
understanding of the data landscape,
selecting the best tools to interrogate
the data, and through manipulation
and analysis, recognize the trends and
patterns seen in order to deliver insight
that answers business questions.
▪ Comfortable to be looking at
numerous different data sources and
handling millions of data records per
day.
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

10. ECOMMERCE CASE STUDY – CLIENT ALZA.CZ
OVERVIEW*
Alza are a European e-
Commerce giant that was
established around 1994.
The company operates a
network of websites across
Europe, selling over 50,000
consumer retail products.
Turnover for 2016 was
€643.97 Million.
Digitalhound were appointed in July of 2016 to create brand recognition, build consumer
brand awareness, trust and loyalty and increase search rankings for a number of key
categories for 2 of the company’s flagship e-commerce sites servicing the UK &
Germany.
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

11. ECOMMERCE CASE STUDY
CHALLENGES
BRANDING -
Lack of brand
identity within
UK &
Germany
COMPETITION
- Competing
against well-
established
brands such as
Amazon, Curry’s
and Argos in the
UK +
MediaMarkt.de,
Amazon.de and
Saturn.de in
Germany
STAFF
LOCATION -
Key personnel
located
overseas
PLANNING -
Overcoming
logistical
planning
schedules
BUDGET -
Building
consumer
awareness,
loyalty and
trust within
the confines of
strict budget
control
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

12. ECOMMERCE CASE STUDY
PROCESS*
STAGE 1:
Competitor
audit -
strengths/weak
nesses, market
presence,
market
percentage,
gaps &
opportunities.
STAGE 2:
Complete site
audit to
identify the
following key
areas
STRENGTHS|
WEAKNESSE
S - Website
usability - user
friendliness –
language – tone
- search engine
readiness
DATA
ANALYSIS -
Visitor
acquisition -
Traffic - Goal
conversions -
Bounce rates -
Landing page
performance
hotspots - Calls
to action -
Content
shortfalls
KEYWORDS -
Choice +
Localised +
Volume +
Performance
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

13. ECOMMERCE CASE STUDY
STRATEGY*
DOMAIN
AUTHORITY
- Identifying
key
publications
with high
domain
authority (DA)
to promote
specific brand
& product
news
PR - Bi-
weekly
company
news, product
announcement
s, special
offers
etc. Press
Release
syndication
across UK &
Germany
CONTENT -
High quality
1500+ word
articles in
English &
German
created around
products,
landing pages
& seasonal
events
SOCIAL
MEDIA -
Tailored posts |
tweets
syndicated to
disperse
selectively
across owned
media & other
Social Media
platforms
OUTREACH
- High
quality link
acquisition
through
targeted
blogger
outreach and
select media
syndication
GRAPHICS -
High quality
Infographics
used as link-
bait
Building brand presence within the UK & Germany was identified as the top priority & the following methods
were deployed to achieve the best possible outcomes:
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

14. ECOMMERCE CASE STUDY – KEY RESULTS
REVENUE :
UK -
+34.19%
GERMANY -
+44.89%SITE
USAGE|SESSIONS:
UK -
+16.27%
GERMANY
+ 37.63%
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk

15. And finally...
Digitalhound
has over 19
years
experience in
Digital
Marketing
servicing
clients across
Europe and the
USA in a wide
spectrum of
industries
With in-depth
understanding
of what it
takes to trade
successfully
online, our
team can help
you achieve
your business
goals
From brand
building to
growth
hacking and
targeted
customer
acquisition, we
have forged a
unique
reputation for
delivering
results
Digital
Marketing is a
core part of
our DNA and
we firmly
believe in
openly sharing
our skills with
our clients
We’re friendly
and
approachable
and most
importantly we
consistently
over-deliver
on
expectations
Work
with us
and find
out why
98% of
our
clients
stay with
us for the
long term
© Digitalhound Ltd 2017 – https://www.digitalhound.co.uk