World-class IT organizations are transitioning their IT service delivery models to focus on measuring and delivering targeted business outcomes and innovative capabilities. This involves maximizing the three components of IT business value: operational efficiency, business process improvement, and disruptive digital innovation. Key elements of this transition include reallocating resources toward innovation, redefining IT's role as a business strategy partner, cultivating technology talent, adapting agile solution development practices, developing advanced analytics capabilities, and instituting formal innovation processes. The goal is for IT to become more closely aligned with business goals and better able to support enterprise-wide innovation and digital transformation.