The digital switchover campaign has been successful according to statistics that show 50% of people find it easier than other TVs. The campaign has already helped over 2,000 people, showing it has gotten off to a great start. The main message of the campaign is to persuade people to switch to digital TV as it provides better service. One technique used was a local newspaper article featuring an image of the campaign's robot mascot. The article informed people about the campaign and included quotes showing how organizers worked to make things easier for people.