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M I C H A E L T O P O L I N S K I
A D V 4 2 0
CARREFOUR
NEW MEDIA CAMPAIGN
OBJECTIVE
•  Carrefour has developed a solid foundation for
advertising tactics and social media following
•  We have been...
ABOUT CARREFOUR AND THE BIG IDEA
•  Carrefour is a major multinational corporation that
serves as a hypermarket. A hyperma...
THE BIG IDEA
•  Produce dual-language posts on all social media
platforms, emails, blog posts, and advertising blocks
… re...
TARGET AUDIENCE
•  Young adult women married with children
•  Women in their late-teens or early adult life
TOOLS AND TATICS
•  Social Media Platforms – Facebook, Twitter, and
Instagram
•  Content Offers – Promotions and Discounts...
SOCIAL MEDIA EXTENSION
•  Social media will be an essential part of this
campaign
•  Dual-language posts (i.e local and En...
KPI – SUCCESS DETERMINED
•  User Traffic – additional 1,000,000 views per year or
roughly 84,000 views per month
•  Revenu...
THE BUDGET
•  Roughly 25% of Gross Revenue will be applied to
marketing campaign
SUMMARY
•  Overview of Big Idea
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Carrefour New Media Campaign (ADV 420)

My presentation on a Carrefour New Media Marketing Campaign

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Carrefour New Media Campaign (ADV 420)

  1. 1. M I C H A E L T O P O L I N S K I A D V 4 2 0 CARREFOUR NEW MEDIA CAMPAIGN
  2. 2. OBJECTIVE •  Carrefour has developed a solid foundation for advertising tactics and social media following •  We have been hired to maximize the capabilities of these opportunities •  In effect increasing consumer traffic, interest, and loyalty
  3. 3. ABOUT CARREFOUR AND THE BIG IDEA •  Carrefour is a major multinational corporation that serves as a hypermarket. A hypermarket is a very large store that offers a wide range of goods for more affordable prices •  Produce social media and advertising posts that improve the current foundation built by Carrefour
  4. 4. THE BIG IDEA •  Produce dual-language posts on all social media platforms, emails, blog posts, and advertising blocks … reach a wide range of consumers •  Adwords in search engine marketing (Carrefour, hypermarket, multinational corporation, and affordable goods)
  5. 5. TARGET AUDIENCE •  Young adult women married with children •  Women in their late-teens or early adult life
  6. 6. TOOLS AND TATICS •  Social Media Platforms – Facebook, Twitter, and Instagram •  Content Offers – Promotions and Discounts •  Blog Posts – Promotions and Trends •  Emails – Promotions and Trends
  7. 7. SOCIAL MEDIA EXTENSION •  Social media will be an essential part of this campaign •  Dual-language posts (i.e local and English) will allow message to reach a broader consumer base •  Consistent Facebook, Twitter, and Instagram posts
  8. 8. KPI – SUCCESS DETERMINED •  User Traffic – additional 1,000,000 views per year or roughly 84,000 views per month •  Revenue – generate an additional 2-5% of revenue each year
  9. 9. THE BUDGET •  Roughly 25% of Gross Revenue will be applied to marketing campaign
  10. 10. SUMMARY •  Overview of Big Idea

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