The document discusses opportunities for businesses to expand into the Latin American market. It provides statistics on internet and social media usage which show large user bases in countries like Brazil, Mexico, and Argentina. Specific opportunities mentioned include increasing demand for drapery products in Argentina and Chile. The document also highlights case studies of companies that Grupo Parada has helped to improve their online presence and sales in Latin America.

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LATIN AMERICAN MARKET
Is your Business Ready?

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LATAM INTERNET USERS
Brazil
88.5 M
(45.6% Penetration)
Mexico
42 M
(36.5%
Penetration)
Argentina
28 M
(66.4%
Penetration)
Colombia
26.9 M
(59.5%
Penetration)
Venezuela
12.1 M
(41%
Penetration)
Peru
10.7 M
(36.5%
Penetration)
Chile
10 M
(58.6%
Penetration)
Source: Internet World Stats

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LATAM & SOCIAL NETWORK
5 of the most engaged countries in the world of social networking are in
Latin America
Social Network Hours Per
Visitor
Source: comScore

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LATAM & MOBILE
Source: Statista

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How to reach the Latin American
Market?

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OPPORTUNITIES: Drapery
This preliminary study shows the increasing trend in the demand for drapery
in Latin America. Source: Google

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OPPORTUNITIES: Drapery
The highest demand for drapery in Latin America come from Argentina, Chile.
There are different ways people are consistently searching for the product.
Source: Google

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OPPORTUNITIES: Drapery
There is a high demand for drapery. The image below shows the different
ways people consistently search for the product. Source: Google

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OUR WORK
ABItronix Direct, a device company from the US, increased visibility
and sales in Latin America. ABItronix's YouTube Channel has 840
subscriber, with 2 videos in Spanish among the most watched of
their channel.

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OUR WORK
Overall increase in Portada’s traffic on their Spanish site.

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OUR WORK
Portada's Latin American
traffic increased in their
Spanish site after Grupo
Parada's marketing
campaign.
The objective was to
increase visibility and
sales of Portada's
conferences.

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ABOUT GRUPO PARADA
Grupo Parada is a consulting
firm that transforms the way
your brand connects with the
Hispanic market.
We provide digital media
strategies for institutions to
obtain successful, measurable
results.
Grupo Parada´s Services
1. Business Intelligence
a. Digital Audit
b. Consumer Market Research
c. Competitor Analysis
d. Strategic Planning consulting
2. SoMoLo Latino
a. Planning and management of
promotion strategy
3. Optimization
a. Consumer Behavior Analysis
b. Monitoring of Online Presence
c. Empowerment of Online Presence